(1), the liquor market exceeds demand. At present, there are 37,000 liquor production enterprises in China, with 30,000 liquor varieties. Thousands of Baidu people are looking for him. I don't know which brand is good, and the people are confused when there are many varieties. Affected by the epidemic this year, people have less banquets, and the demand for liquor is of course less.

(2) Excessive publicity of liquor makes consumers lose confidence. There are too many alcohol advertisements in TV advertisements nowadays, which makes people tired of watching them. As a result, no brand stood out, and liquor propaganda did not enter the hearts of ordinary people.

(3) A new awakening of health awareness. With the enhancement of people's health awareness, people realize that excessive drinking can easily lead to chronic diseases, and many people don't like liquor, so they turn to substitutes such as wine and drinks.

Second, the survival of the fittest in market competition.

Now the liquor industry is mixed, and the market is an invisible battlefield. The customer is a sommelier. Whoever wins the battlefield and makes the sommelier happy will win the brand and own the market. Market competition will eliminate some low-quality and low-level liquor industries, let high-quality liquor stand on the market, and liquor will get out of the downturn.

Third, the liquor industry innovated varieties to meet people's different needs.

China has a history of 5,000 years, including thousands of years of wine culture. It can be said that China people can't live without wine. Now it is divided into several levels according to the degree. Are there any by sex and age? Do you have any diet wine? The liquor industry should develop new varieties, such as wine suitable for women, young people, middle-aged people and the elderly. It is suitable for chronic diseases such as hypertension and diabetes.

Now that the whole people are losing weight, why not expand the function of liquor and develop liquor with weight-reducing effect to meet the multi-level needs of consumers?

I am a woman. Every time on the wine table, I was too drunk, but it was hard to refuse it, so I brought a cup of spicy white wine. After drinking, nothing tastes good I hope to develop liquor specially for women, which is both beautiful and nourishing and has the function of wine.

Since the liquor consumption market is getting colder, it is necessary to transform, innovate varieties, develop new varieties, and study the liquor that women like to drink for weight loss, beauty and beauty.

With dusk and snow coming, how about a glass of wine? Life can not be separated from wine, banquets can not be separated from wine, research and development of varieties, innovative ideas, liquor market will certainly bring new vitality through transformation!