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Color matching of commercial illustrations —— How to design creative illustrations?
Color matching skills Color matching skills are as follows:

1, with no more than three main colors. When we match colors, we need to set the basic tone for the whole picture. We often see Touche's illustrations feel rich in color. In fact, if we narrow down the scope, there are only three main colors. The color area next to others is not very large. As an ornament, it controls the balance of the whole picture well.

2. There is no balance between the weight of colors. Generally speaking, light colors give people a lighter feeling, while dark colors have a heavy feeling. If you want to give people a comfortable feeling, you should pay attention to the balance between light color and dark color, for example.

3, avoid dirty colors, if there is a lack of some colors with slightly higher purity in the color matching as a foil, it is easy to give people a feeling of edema. At this time, it is necessary to properly highlight the purity and transparency of color matching. Simply put, color matching is mainly composed of three main factors: hue, purity and lightness. If the hue changes greatly, the purity and lightness should be as small as possible, that is, one of the three variables is relatively large and the other two variables change as little as possible.

4, color matching needs to render emotions, such as red and orange give people a warm or energetic feeling, yellow has a bright feeling, blue is melancholy and so on.

Color matching description

Simply put, it is to put the colors in the right place and make the best arrangement. Color has a theoretical influence through people's impressions or associations, and the function of color collocation is to meet the various requirements of consumers by changing the comfort of space and environmental atmosphere. There are two main ways to match colors. One is to control visual stimulation through the contrast of hue, lightness and purity of colors to achieve the effect of color matching. The other is psychological sensory communication, which indirectly changes the color, thus achieving the effect of color matching.

How to quickly master different styles of painting? First of all, the cognition of different painting styles, then how to sum up their own practices, and finally how to practice deliberately and quickly master a variety of painting styles.

2. Choose your favorite painting style, practice it deliberately when necessary, and make rapid progress through summary.

Next, let's look at the display of different illustration styles:

1. Personal artistic style. From the picture, you can appreciate the painter or illustrator's own unique personality. This is a lovely set of illustrations, and the hair is handled very carefully.

2. The emotional rendering style of the scene, where there are generally no characters, is a very detailed scene in daily life, but these lights are generally used to shape an emotion and create an atmosphere, which is generally not very big.

This scene is not very big either. In the corner of the forest, there is also an animal painted here. This kind of illustration is good at creating the atmosphere of the picture, using light to create a lazy or warm romantic mood, which is more suitable for painting some small scenes.

4. Cartoon-style illustrations, as long as there is a comic feeling, I belong to comic style. Generally, there are characters in comics, and there are also some small emotions in them.

These cartoons are more girlish in style than those in Korea, and the left side is more diffuse.

6. This is a different cartoon style. There are several creations, as if telling a story. This picture is displayed in the form of comic frames and frames, and the painting style is very cute.

7. There is also the national style. These are illustrations, drawing pictures of Luo Shen. They are ethereal and beautiful.

8. Retro, the picture is old-fashioned, the overall tone is medium gray, there is no bright color, but the overall look is very comfortable, the color matching will not feel dirty, and the picture looks very fresh and pure. Style.

9. Decorative styles, in my opinion, are just a bunch. Decorations with various patterns, whether it is black and white decoration, plane decoration or animal and plant decoration, are classified as decorative styles.

10. Commercial illustration style. There are many simple commercial illustration styles. For example, some cosmetics and skin care products that are very suitable for women will have good results.

1 1. commercial illustration style: its edge outline will be more tough and clear, and the color scheme will be more lively and novel. I prefer to use some warm colors to create these pictures.

12. This is a handsome graffiti style. The graffiti style has a big brain hole and is very creative.

13. The difference between graffiti style and comic style is that it can be very meaningless. Comic style tends to present some real-life scenes, and comics are very important in the story text.

14. childlike style may be used more in picture books, like children's picture books, which will be applied to this style.

Summary:

How do novices quickly master different painting styles?

1. Choose your favorite style. First of all, analyze how it is drawn. These background materials and patterns should be drawn in detail, and then colored.

2. Practice the theorem of "10,000 hours" deliberately, observe and summarize the characteristics of this style from copying and learning, and try to create your own works after mastering the characteristics.

3. Summarize the places where the painting style is easy to use, the most difficult places to draw, the reasons for the poor effect, composition, cross-line, color matching, character design, scene design, and then apply it to your own creation.

4. Beginners can copy works with similar styles in the early stage and make a slight transition to other styles. If they learn comic style, graffiti and realistic style will be easier for them. If they have studied children's illustration before, they can better grasp the flattening of small fresh processing, which can be flattened and more like the feeling of commercial illustration style, and then they can carry out three-dimensional processing.

How to design creative illustrations? I. Contents

For commercial illustration, the creativity of content is actually the least easy for people to feel creative, but if the creativity of content can be done well, it is a very good growth opportunity for designers, so what should be paid attention to when doing content creativity? When designing, you can start with ordinary content and combine your unique experience and simplicity to draw a refreshing picture.

Second, composition

There are many aspects of composition design skills, which cannot be described one by one. In composition design, we can choose narrative composition and non-narrative composition. Refers to a composition with a certain sense of story. Non-narrative composition, contrary to narrative composition, has no obvious story plot and the picture generally has no realistic background. It is more a type of composition that expresses a point of view by comparing metaphors.

Third, modeling.

Modeling creativity can be said to be an important aspect of designer's expressive force and creativity. Every designer has a different style, and the creative style is also the most recognizable.

Fourth, color.

Different themes have restrictions on the use of colors, that is, not every type of color scheme is suitable for the same theme. Designers usually create similar themes, so they usually use the same color matching. Once you receive the entrustment of different theme types, you need to change the color by combining factors such as brand.