Through a week's study and exercise, I have a certain understanding and understanding of sand table. I am a member of the eighth group. I play the role of marketing director in the company. The main work is to participate in sales meetings, make sales plans in combination with market forecasts and customer needs, put advertisements to win orders, open up markets, strive for greater market space to achieve sales, and strive to achieve sales growth. Sand table training is over, but this training has left me with a very profound thought, because we made a bad result in the training: there was no profit in the first year, and only five p 1 orders were received in the second year, plus a new production line. The enterprise suffered serious losses. In the third year, the advertising fee is 21m. It is the group with the highest advertising cost among the eight groups. Of course, we-we also got a lot of advertising fees, and the result was a profit of 5 million. In the fourth year. We got a long-term loan of 80 million pounds, and then a short-term loan of 60 million pounds. In fact, all our copyrights don't allow us to borrow so much. So the result directly led to the bankruptcy of the company. After adding 80 million shareholders' funds, it improved slightly in the fifth year. According to a series of problems in our training. The following is my personal summary.
First, decision-making mistakes. The investment in advertising fees is very important. But I think our advertising expenditure is too irrational this time. And very limited. There are also demand and price fluctuation charts of various products on the market every year. I won't read it in the first year or the second year, and I won't know its importance until the third year. It means that we have been operating blindly from the beginning, and the fate of bankruptcy is doomed.
Second, they are not familiar with the rules. Before our hands-on training operation, the teacher showed us the relevant rules and matters of training, but after that, our team members basically didn't read these rules carefully, which led to these problems: we think that the maximum amount of long-term loans is calculated by multiplying the amount of owner's equity at the end of the year by 3. However, we neglected to repay the previous loan, so we made great efforts to borrow long-term loans. In the fourth year, a one-time loan of 80 million. After deducting the loan repayment. Our funds were cut off. This is the direct cause of our bankruptcy; One more thing, our factory was bought for lack of money in the third year, but we didn't know that the factory could help us get extra points. Problems like the above are all caused by our ignorance of the rules.
Third: the importance of budget. Budget is very important, but our group didn't do it once, which made our future work in a state of blind management. I remember that there was no loan when the loan was supposed to be made, which caused the funds to be cut off during the operation period of that year, and the next road became more and more difficult, from bankruptcy to injecting shareholders' funds to bankruptcy and then injecting funds, and finally improved slightly. After a profound lesson, I understand the importance of budget. If you make preparations in advance, you have fully considered what you want to do. At this time, no matter what you encounter, you can stay calm and come up with a coping strategy.
Fourth: the importance of division of labor and cooperation. In this training, our group did not have a good division of labor and cooperation. The phenomenon of exceeding authority in work will lead to confusion of working procedures, easy to make mistakes and easy to make mistakes in decision-making. For example, several unfair accounts have a lot to do with unclear division of labor.
Fifth: being careful is the key. Uneven accounts are a thorny issue in our training. The first time is uneven due to the error of cost calculation, and the second time is uneven due to the error of material calculation. Every time I find out the problem under the guidance of the teacher. These are all mistakes that should not be made, but they should not be made frequently because of carelessness.
On-site training made me understand that it is not easy to be a boss. Decision-making, planning and management should be done step by step, and one step is wrong. When the situation is good, you should redouble your efforts to make up for it. When the situation is bad, it is a mistake. Thank the school for arranging this sand table training for us.
Chapter two: Experience of enterprise sand table simulation training.
Senior three, this is a very empty year for us. Practical experience is very important to us, and the school provides us with such an opportunity, that is, sand table simulation training. When I first went to the sand table simulation, the whole person was stunned and gradually got a little superficial understanding. If you don't know enough after learning, you won't know that you have so much professional knowledge without this practice. At first, I thought it was an unrealistic simulation, but I didn't expect there were many real things in it. For example, the selection and arrangement of team members, whether to launch new products, how to arrange advertising promotion, how to deal with the relationship between investment and income, how to evaluate risks and opportunity costs, etc.
There are more than 70 students in our two classes, divided into 12 groups. As it is the first time to touch the sand table, we are unfamiliar with it and don't know how to operate it. First, the teacher gave us a preliminary understanding, and then we slowly entered the situation. Under the guidance of the teacher, we started the registration and operation of the enterprise.
There are 6 people in our team, including CEO, Chief Purchasing Officer, CMO, Chief Financial Officer, Chief Marketing Officer and Chief Marketing Officer. Although we have different responsibilities, we also participate in every decision. Sand table is a process of learning management while playing; It is a way to turn what you know into what you do; It is a process that a team does together; It is also a process of mutual understanding; It is a good opportunity to discover the potential of employees and a process for outstanding employees to show; It is a process of doing cases by yourself, educating yourself with cases and improving through interactive learning. I am glad that our team successfully completed the simulation, and all the team members performed well. At the beginning, we made some small achievements, ranking fairly high, but in the third quarter, we ignored the financial part, blindly purchased, and finally borrowed urgently, which was no small loss for us. We were not only deducted money, but also heavily in debt, which was once on the verge of danger. Fortunately, we were calm at this moment and finally paid off the loan and won the third place. At that moment, we were very happy and excited. After knowing that we owed 400,000 yuan, how nervous and worried we were.
I have learned too much, and I have learned too much. First of all, I realized the importance of teamwork. Group learning can promote the integration of non-professional students, complement each other's strengths, and thus improve our ability to explore knowledge and learn knowledge independently. At the same time, cultivate our sense of responsibility, make us realize that we should be responsible for group tasks, and cultivate our consciousness of serving the group. Be responsible for the study of the group members, and allocate the study tasks reasonably, so that the members must cooperate with each other, communicate with each other, help each other and tolerate each other. Only when we all work together in Qixin, Qi Xin, can we get the best plan and the best result. A team is a whole, and only by giving full play to everyone's advantages can we reflect the overall advantages. Only by unifying ideas, strategies and tactics can we get everyone's full support and form a huge joint force. Only by uniting ourselves into a rope can we compete with other enterprises. If we are in a mess and argue step by step, we can't carry out the plan and strategy. We must put aside prejudice and put the overall interests first and reach an agreement.
Because it takes three years to develop the Asian market, if we develop it in the first year and other companies don't, then no one in the Asian market can compete with us after three years. When the teacher asks us to put in advertisements, we are always thinking about how much to put in. From existing funds to reality, we wasted a lot of time. In the end, our group did not make a large-scale investment.
Sue. Without any calculation, we intuitively put out our first advertising fee 1M, but only when we competed for the order did we find that it chose the order from high to low according to the advertising investment of a single product in the market. Because we didn't put in as many advertisements as others, the delivery time was slow, so it was our turn to wait for others to choose, so that in the first year, our orders were few and there was not much capital inflow, so we had to borrow money from the bank. Due to negligence, we borrowed short-term money, but by the end of the term, there was not enough money, so we had to borrow long-term money for short-term. Resulting in a profit loss in the first year. But this is just the beginning. We still have a chance, so we can't give up. We began to reflect on our mistakes in business activities, blindly investing in advertising, failing to make a good analysis of the market and making a reasonable plan for the use of cash. Summing up the experience and lessons of this appeal, we began to make plans for next year. In the second year, due to the early operation, the advertising time was fast and the orders were relatively large. I only focused on expanding the market scale and forgot the prospects for the third year. Strengthening our production line is almost all manual, and the speed of producing products is too slow, but the inventory is enough to pay customers. In the second and third years, the operation was good and the losses were not much. Because of the mistake in the second year, we borrowed long-term money from the bank in this year to raise enough funds, replace the production line and continue to develop the market. Considering the capital problem, we mainly invested in P 1 and P2, but other companies' ideas coincided with ours, and the competition became more and more fierce, and the market competition turned into a price war. Seeing the amount on the menu, we were elated, but we didn't consider the inventory problem. We competed blindly for the order, resulting in the final failure to deliver the goods, resulting in an additional cost. So in the fourth year, our company went down all the way and suffered serious losses.
Chapter 3: Experience of enterprise sand table simulation training.
Sand table training, since the completion of the actual operation, I deeply realized that running a business is not as simple as I thought. There are many things to consider, especially the CEO. As the decision-maker of an enterprise, it is very likely that a plan will face great difficulties if it is not done well. Every time we make a decision, we must make a full and detailed investigation and analysis, and we can't blindly give instructions based on subjective assumptions.
For those of us who haven't completely left the campus, this is both exciting and a little worrying. At first, everyone was the same, worried about how to run the business so as not to let the enterprise go bankrupt. At first, everyone did.
I complained about the confusion in the arrangement of internship procedures. Now it seems that this is only caused by my ignorance of the rules. If I can calm down and read the relevant materials carefully at the beginning, the problem will be solved!
At the beginning of the training, we were divided into six groups, 1 CEO, 1 CFO, 1 financial assistant, 1 purchasing supervisor, 1 marketing supervisor, 1 responsible for production and operation. When I was elected CEO, I was actually a little worried. As a CEO, you are not only responsible for all the affairs of the company, especially in the start-up stage, but also responsible for the success or failure of the company's operation. Although it is only a simulation of production and operation, we have to compete with other groups. At the same time, I also hope that my business can run well and have the trust of my classmates, so there is a little pressure.
In the course of operation, we have encountered a series of problems, such as insufficient funds, insufficient or excess production capacity, how to develop the market and transform products, and how to advertise and receive production orders reasonably. These situations are problems that we have not touched in our life now. In the course of operation, some unreasonable decisions will inevitably be made: new products are not developed as early as possible, the investment in production line transformation, advertising expenses and even airdrops are unbalanced, and so on. As a result, after taking over the enterprise, it lost money for two consecutive years. In the second year, the total asset value was only 19, which was on the verge of bankruptcy. But after the problem happened, we all thought about the reason for the loss: we didn't do a good job in the annual expenditure budget and income budget at the beginning, which led to some unnecessary expenses.
After analyzing these problems and finding out the reasons, we immediately changed the conservative strategy before, boldly advertised, took more product orders, combined with the production capacity of our own enterprise, increased the transaction volume, made as much profit as possible, and at the same time, made reasonable loans, which reversed the problem of insufficient capital turnover and began to change the operation of this enterprise from losses in previous years to profits. With the concerted efforts of everyone's Qi Xin, we began to get on the right track slowly.
The sand table simulation is over, and our team only remembers the fourth place, which is one of the seven teams. Although my grades are not ideal, I won't be discouraged. After all, this is just training for simulation operation. Although it was a sand table operation, I learned a lot from it. I realized that I was as ordinary as everyone else. I am not much better than others. I need to learn from others in many ways. I think as long as I work hard, I can develop better in the future.
Through this training, I have a deeper understanding of ERP enterprise resource planning system. I have worked as a manager of a manufacturing enterprise, and I have a better understanding of the operation of the enterprise, which has played a guiding role in practical work. I deeply understand the operation process of manufacturing enterprises. Marketing, production, procurement and finance are closely linked. No mistakes can be made in any step. Familiar with the process of each module. The production part plans to balance the production capacity according to the market orders, mainly to balance the limited production capacity. After the master production plan is arranged, calculate the material demand plan and then purchase raw materials. We must always calculate the flow of funds.
I have learned a lot from this whole process, and I will continue to study hard, so that I can be invincible in the real business operation in the future. Generally speaking, work is very procedural, and you can find a lot of fun from it. Through this training, I not only cultivated my practical ability, increased my practical experience, shortened the distance between abstract textbook knowledge and practical work, but also gave me a more concrete and profound understanding of strategy formulation, reputation establishment and other related calculations and teamwork.
Although the training lasted only two days, it seems that I have really experienced six years of business operation. Training is an experience that every student must have. It enables us to understand the society in practice, learn a lot of knowledge that we can't learn in class, broaden our horizons, increase our knowledge and lay a solid foundation for our further social development. These two days, I really benefited a lot.
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