Concept: Etiquette refers to people's social interaction, which is formed by historical traditions, customs, religious beliefs, the trend of the times and other factors. Not only recognized, but also observed. It is the sum total of various codes of conduct and norms aimed at establishing harmonious relations and meeting communication requirements. In short, etiquette is the code of conduct that people should abide by in social communication activities. Meaning: In fact, the etiquette system aimed at maintaining the strict feudal hierarchy, especially the backward red tape, is not only unacceptable in the new social system and value system, but also must be resolutely abandoned. Since the Revolution of 1911 completely denied the feudal system for thousands of years, with the fundamental change of social values, the ceremony has also been given a brand-new modern significance. If the traditional ceremony is a social code of conduct covering all systems, laws and morals, then today's so-called ceremony is only about the etiquette and etiquette forms of related activities, which is also the main category to be discussed in my group of topics. Etiquette is a process of self-discipline and respect for others in interpersonal communication with certain and established procedures and methods. It involves dressing, communication, communication, emotional intelligence and so on. From the perspective of personal cultivation, etiquette can be said to be the external expression of a person's inner cultivation and quality. From the perspective of communication, etiquette can be said to be an art, a way of communication, or a communication method suitable for interpersonal communication. Showing respect and friendliness is a common practice in interpersonal communication. From the perspective of communication, etiquette can be said to be a skill of mutual communication in interpersonal communication. If classified, it can be roughly divided into five branches: government etiquette, business etiquette, service etiquette, social etiquette and foreign etiquette. But the so-called five subjects, because etiquette is a comprehensive subject, are relative. The etiquette content of each branch is mixed with each other, and most of the etiquette content is roughly the same. The main functions of etiquette, from a personal point of view, are: first, it helps to improve people's cultivation; Second, it helps to beautify oneself and life; It is helpful to promote people's social communication and improve people's interpersonal relationship; It also helps to purify the social atmosphere. From the group point of view, etiquette is an important content of corporate culture and spirit, and it is also the main attachment point of corporate image. Most international enterprises have high standards for etiquette, which is regarded as an important content of corporate culture and an important software that has obtained international certification.