The frequent use of scale data in questionnaire design will make the questionnaire more professional and dig deeper into data information, but it will also complicate the analysis of the whole questionnaire.

In fact, the questionnaire design is very important, which will affect the subsequent data collection, research ideas and research methods. From the perspective of questionnaire design structure, the framework of scale questionnaire can be divided into several parts: the theme of sample background information, the theme of sample basic behavior characteristics, the theme of core research variables and other topics.