Predicament and Countermeasures of Real Economy Development

Abstract: The real economy plays an extremely important role in China's social and economic development and plays a vital role in the rapid development of China's social economy. However, the rapid development of virtual economy has posed a severe challenge to the real economy, which has entered a bottleneck period. How to get rid of the predicament of the development of the real economy has far-reaching social and contemporary significance for the social and economic development of China.

Keywords: real economy; Get out of trouble; Challenge; virtual economy

I. Introduction

The real economy has encountered many problems in its development, such as small profit margin, heavy interest burden, numerous taxes and fees, the impact of virtual economy and so on. This paper combs the predicament of China's real economy development, and puts forward some countermeasures to get rid of it, hoping to provide effective help for the development of China's real economy.

Second, the development status of the real economy

1. The profit margin is small.

First, the price of materials has risen, and the labor cost has risen, which has reduced the profits of enterprises. Secondly, the transportation cost of the real economy is gradually increasing, and the venue rent is also gradually increasing, and its cost is also rising. Thirdly, China's population is gradually aging, the labor force is gradually decreasing, and the labor cost is gradually increasing, showing the phenomenon of insufficient labor force and high labor cost, leading to insufficient productivity. In addition, China's modern automation industry technology is still not perfect, and automation has not completely liberated human labor, which makes the supply and demand of enterprises unbalanced and the cost gradually increases. Moreover, with the increasingly serious environmental pollution, the investment in environmental governance is also increasing.

Stimulated by the global financial crunch, the demand for exporting abroad is decreasing, and corporate profits are severely compressed. At the same time, it consumes a lot of energy and resources, resulting in increasing costs. Generally speaking, the development of the real economy shows signs of retrogression, and China's real economy has not yet got rid of the mode of high consumption and high investment. The rising development cost has restricted the development of the real economy.

2. Interest burden and heavy taxes and fees.

First, the tax pressure of the real economy is too great, such as the need to pay value-added tax, enterprise income tax, urban land use tax, business tax, personal income tax and so on. Repeated collection of taxes and fees, unfair tax burden, imperfect tax legislation, and defects in tax planning and tax evaluation system are all reasons for the heavy tax and fees of enterprises, and are also important factors limiting the development of the real economy. Secondly, financing difficulties and rising interest costs are all factors that limit the development of the real economy. Financing difficulty has become the root of restricting the development of some small and medium-sized enterprises. Although the policy of supporting the development of small and medium-sized enterprises has been introduced, the financing difficulty of small and medium-sized enterprises has been improved, and financial support has been taken accordingly, but few small and medium-sized enterprises really carry out financing, and most of them are occupied by large enterprises At the same time, the loan interest of SMEs is generally high, ranging from 3% low to 5% high. Such a high interest rate is unbearable for many small and medium-sized enterprises.

The profit margin of the enterprise is very small, and then it is used to repay the loan, which greatly limits the development of the enterprise. 3. The influence of virtual economy on real economy. E-commerce is a direct manifestation of virtual economy and a new industry, which impacts the social system from the outside to the inside. The real economy is limited by space and time, and e-commerce only needs one warehouse inventory. With the rapid development of logistics industry, e-commerce will also develop rapidly. At the same time, e-commerce online products have low prices and obvious competitive advantages, which can attract potential customers, and the customer base of the real economy is gradually losing.

Third, the development of the real economy countermeasures

As the saying goes:? If you want to do a good job, you must sharpen your tools first? The development of the enterprise itself is the best driving force to promote the development of the real economy. The development of the real economy can be solved from the root, and we can solve it by improving the core competitiveness of enterprises. 1. Enterprises establish a new management model. Improving the competitiveness of enterprises can be solved from three aspects: customer management module, business intelligence module and sales management module. A customer management module, the core resource of the enterprise is the customer. Only by establishing a perfect customer information system and understanding customers in depth can we maintain the relationship between enterprises and customers and develop enterprises better. For example, an enterprise has established questionnaire survey, customer statistics, action records, contact information, customer information and other forms in the customer system.

Systematic utilization and management of customers can promote enterprises to establish perfect business rules and help enterprises improve their core competitiveness; The second business intelligence module, 2 1 century, is the information age. Smart? Widely used in various fields, such as a well-known enterprise launched marketing data, enterprises? Diagnosis? , golden rule, product analysis, annual performance report and other professional and all-round services and analysis, in order to improve the operation ability and decision-making ability of enterprises, and improve the core competitiveness of enterprises; The third sales management module, divided into sales service, after-sales service, sales funnel, marketing activities, sales tasks and other forms, is a management model established through analysis, planning, control and execution, which can rationally allocate sales personnel, improve sales success rate, and thus improve the core competitiveness of enterprises. 2. Perfect facilities and more affordable prices. The advantage of the real economy lies in the customer experience. It uses the sense of experience, participation and trust that e-commerce cannot give to retain customers and improve the marketing success rate. At the same time, the development of the real economy is inseparable from the storefront, the environment and the corresponding facilities.

For example, build more humanized and intelligent shopping malls, increase parking spaces and spaces in shopping malls, improve the decoration environment of physical stores, and carry out activities such as promotions, discounts and consumer gifts on holidays to reduce commodity prices and attract customers. It is also necessary to establish long-term strategic development, such as feedback activities for new and old customers. In addition, the real economy can actually improve the visibility of stores, open stores in good faith, clear warehouses in different seasons and so on. , so as to vigorously promote, from improving the visibility of the store, so as to improve the core competitiveness of enterprises.

Four. conclusion

To sum up, we have a deep understanding of the current situation of the development of the real economy and the countermeasures for developing the real economy. Through the elaboration of this article, I hope to provide effective help for China's real economy to get rid of the predicament, so as to accelerate the development of the real economy.

References:

Fang Ran, Zhang Hongwei. Money Supply, Asset Price Fluctuation and the Growth of the Real Economy —— An Empirical Analysis Based on the Monthly Data of 2001-201May [J]. Exploring Economic Problems, 2016,01(03): 65438+.

[2] Song Liang Hua. The innovation of global transaction banking model and the implementation path of China banking industry are based on the analysis of the supply side of serving the real economy [J]. Southern Finance and Economics, 2016,06 (06):10-19.

[3] Qian Yating, Huang,. The contagion effect of capital market price fluctuation on the real economy [J]. Economic trend, 2016,03 (02):141-1.

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