First of all, the production cycle of variety shows is getting shorter and shorter. In order to pursue ratings and market share, many production teams will shorten the production cycle of programs in order to launch new programs faster. However, this kind of quick success often leads to the decline of program quality. Because in a limited time, it is difficult for the production team to put enough energy into polishing every detail, resulting in the overall quality of the program is not high.
Secondly, the content of variety shows is becoming more and more homogeneous. With the intensification of market competition, many production teams began to seek a simple and direct way to attract audiences. Therefore, they often choose some hot topics or star guests to improve the attention of the program. However, this practice often leads to the program content becoming single and similar, lacking innovation and depth. After watching one similar program after another, the audience will easily get tired of aesthetics and lose interest in these programs.
In addition, variety shows are becoming more and more commercialized. In order to pursue higher income, many production teams will turn the program into a commercial feast and make profits through various ways such as advertising placement and sponsorship cooperation. However, excessive commercialization will often make the program lose its original intention and value. When watching these programs, it is difficult for the audience to feel the sincere and pure entertainment atmosphere, which leads to their low evaluation of the programs.
Finally, the supervision of variety shows is insufficient. Although the supervision of variety shows by relevant departments has been strengthened in recent years, there are still some problems. For example, in order to pursue ratings and market share, some production teams do not hesitate to use vulgar and vulgar means to attract audiences. However, it is often difficult for the regulatory authorities to be comprehensive and meticulous when reviewing these plans, which has led to some bad phenomena.
To sum up, the plight of variety shows getting worse and worse is the result of many reasons. To change this situation, we need to start from three aspects: production team, supervision department and audience, and work together to improve the overall quality of variety shows. Only in this way can we expect to see more excellent variety shows on the screen in the future.