Cultivate customer loyalty. The root of loyalty is that customers feel good about their relationship with product producers and service providers. True loyalty comes from the value and relationship that customers feel and convey through two-way communication. Loyalty marketing method is a sales strategy, which refers to the incremental benefits brought by finding, maintaining and winning the most important customers through long-term communication that can add value to both parties. Bain strategic client company, one of the most famous consulting organizations in the field of loyalty marketing, believes. The success of the customer loyalty marketing project is because all the business activities of these enterprises are centered on customer loyalty, and the funds for establishing the database have not been diverted to the short-term counterattack in the fierce competition or used for other forms of promotion. They know that the loyalty of customers is through unremitting value-added products or that 80% of the income of enterprises usually comes from 20% of customers, which is the most favorable in the database. Technology alone is not enough to fully tap the interests of these customers. Technology is only a means of realization, but loyalty marketing projects must have technical support. Establishing a database, the core of loyalty marketing project is an associated database, which consists of a series of sub-databases that record different aspects of marketing projects, and these databases can cross each other to retrieve information. The structure of the database should facilitate the acquisition, analysis and utilization of all aspects of customers, including preferences, demographic information and personal lifestyle information. Successful enterprises use databases to make publicity more targeted, from inserts in regular publicity emails to product upgrades and "cross-selling" publicity of series products. Marketers must determine the characteristics of the target market and what kind of information should be conveyed. In specific marketing projects, the style and caliber of publicity and the production quality of publicity products must adapt to the situation of the target market.
2.3 "customer staff" marketing
Customer employee marketing mainly uses a kind of family service to make customers feel that you are a member of his family. You sold him health care products not for making money but for his health. "The efficacy of health care products lies not in the health care products themselves, but in the service". In today's product homogenization, this sentence has more practical significance. When marketing seems to be a kind of family service rather than marketing, it is the best "curative effect" for customers, especially the elderly. Maybe their children are not as good as you. If you take this opportunity to ask customers to help you publicize and introduce people in his social circle to buy your health care products, it will get twice the result with half the effort. In the long run, a virtuous circle will be formed. In this way, customers become employees of the company.
Translation 1:
Wing ~ 2.2 Customer Loyalty Marketing
Cultivate customer loyalty. The fundamental reason for customer loyalty is that they feel good about the relationship between their product producers and service providers. The true sense of loyalty comes from the value and relationship conveyed by customers through two-way communication. Loyalty marketing is a sales strategy, which will enable both parties to find the most important incremental income to maintain and win customers through long-term value-added communication. Loyalty marketing, one of Bain's most famous clients. Customer Loyalty Successful marketing projects are successful because the focus of these enterprises' business activities is to establish customer loyalty, without transferring funds to the database, in the fierce short-term competition, or adopting other forms of promotion. They know that customer loyalty is achieved through the unremitting value of products, or that 80% of the income of enterprises usually comes from 20% of customers, which are the most cost-effective in the database. Technology alone is not enough to fully tap the interests of these customers. Technology is only a means to achieve it, but the loyalty marketing plan needs technical support. Establish a database. The core of loyalty marketing project is related database, which records a subset of a series of marketing projects in different aspects. These databases can access information cross-directionally. The structure of the database is convenient to access, analyze and use all aspects of customers, including preferences, demographic information and personal lifestyle information. Successful enterprises use databases to make publicity more targeted, from regular folder publicity to product upgrade insert information, as well as a series of product "cross-marketing" activities. Marketers must determine the characteristics of the target market and what information should be conveyed. The style, scale and quality promotional products promoted to specific marketing projects must adapt to the target market.
2.3 "customer's employees" marketing
Customer marketing staff is a method of family service, which makes customers feel that you are at home. He is a member of health care products, and you sell it to him not to make money, but for his health. "The efficacy of health care products lies not in the product itself but in the service", which has more practical significance in today's product homogenization. When marketing is not what it looks like but a family's marketing service, it is the best "efficacy" for customers, especially the elderly, and perhaps their children don't want you to treat him. If the customer takes the opportunity to help you do publicity and help you introduce people in his social circle to buy your health care products, it will be effective, and in the long run, it will form a virtuous circle. In this way, customers become employees of the company.
Translation 2: Gratitude ~ 220 Customer Loyalty Marketing
Cultivate customer loyalty. The fundamental reason of loyalty is that customers have a good impression on his relationship with product producers and service providers. The truly loyal customers feel it, from which the two-way communication of value and relationship is conveyed. Loyalty marketing method is a sales strategy, which has made great achievements in communication, discovery, maintaining long-term value and winning incremental income of most customers. Loyalty is the most famous customer strategy of this marketing consulting company. The success of Customer loyalty marketing Project is due to the fact that these enterprises have established customer loyalty for the success of commercial activities, and will not misappropriate the established database for short-term fierce competition or other forms of promotion methods. They know that customer loyalty is 80% inherited through unremitting product appreciation or 20% of enterprise income, and this part of customers benefit the most from the customer database. To fully tap technology, these customers benefit from technology, but only those who implement marketing projects must receive loyal technical support. Establish a database. The core of the loyalty marketing project is the related database, which consists of a series of knowledge bases that record different marketing projects. These databases can cross-check every information about taking drugs. In order to easily access the database structure, analyze and utilize all aspects of customers, including demographic information, personal preferences, lifestyles, etc. Successful enterprises use the database to carry out more targeted publicity, from traditional promotional email inserts to "cross-selling" upgrades and series products. Marketers must determine the characteristics of the target market and what kind of information should be conveyed. To carry out specific marketing projects, the style of publicity and promotion, and the quality of manufactured products must adapt to the target market.
230 "customer" marketers
The marketing key account worker is a family of customer service law. You are a healthy member of him. You sell him not to make money, but for his health. "The efficacy of health care lies in itself and service", which is more practical in today's homogeneous products. When marketing seems not to be marketing, but to serve customers in a friendly way, especially when your child, maybe people are not good to him, you are the most effective "Mover". If you take this opportunity to let customers introduce you and help you, it will be twice to maintain the health of the people who buy you. In the long run, a virtuous circle will be formed. As a result, the company's customers became workers.
Translation 3: tears of gratitude ~ 2.2 Customer loyalty marketing cultivates customer loyalty. The root of customer loyalty is a good feeling for the relationship between producers and service providers. True loyalty is from customer experience to two-way communication, through the transmission of value and relationship. Loyalty marketing method is a kind of sales strategy, which means that both parties find value-added through long-term communication, and maintain and win the most important incremental benefits of customers. One of the most famous aspects of loyalty marketing is the consideration of customers by Bain's policy consulting organization. The success of the customer loyalty marketing project is due to the fact that these business activities of the whole enterprise are all around customer loyalty, instead of setting up a competitor's database, making short-term counterattacks when funds are insufficient, or using it as other forms of promotion tools. They are keenly aware that customer loyalty is achieved through tireless super-value products or industries. Enterprises usually get 80% of their income from 20% of their customers, which are the most cost-effective in the database. Technology alone is not enough to fully exploit the benefits of these customers' technical means, but the loyalty marketing project must be supported by technology. Establishing a database, the core of loyalty marketing project is related to the database, which consists of a series of different databases for recording marketing projects, and these databases do not cross-check information. The structure of the database should make it easier for you to get customers, analyze and use all the information, including corporate preferences, demographic information and personal lifestyle information. Successful enterprises use databases to make publicity efforts from general publicity to product upgrading and cross-selling series products. Marketers must determine the characteristics of the target market, and what kind of information should be used to convey them? Marketing, publicity, design and product quality publicity must adapt to the target market situation.
2.3 "Customer Marketing" employees Customer trade marketing is mainly a useful family service method, which makes customers think that you are a member of his family. You sell him health care products not to make money, but for his health. The phrase "the efficacy of health care products lies not in the products themselves, but in the products and services" has more practical significance today. When marketing is marketing without looking at it, rather than a customer service feeling, especially the elderly, maybe their children are not as good as you are to him, and the feeling is the best "effect". Take this opportunity to let customers help you publicize, help you introduce his contacts, and buy your health care products. It is still a problem for a grumpy office lady, which will form a virtuous circle. In this way, customers have become employees of the company.