Short video, referred to as short video for short, is a way of Internet content dissemination, which is generally video content spread within 5 minutes on new Internet media. With the popularity of mobile terminals and the acceleration of the network, short, flat and fast high-traffic content has gradually gained the favor of major platforms, fans and capital. In 20 19, it is estimated that the short video market in China will reach 1007 billion yuan. 20 19 in the third quarter, the proportion of netizens using short videos in China was 28%. In 20 19, the male characteristics of short video users in China were remarkable, and gradually infiltrated into young people.

The short video market in China is growing rapidly. In 20 19, the market scale was close to 1007 billion yuan.

From 20 17 to 20 18, the traffic base of short video industry grew rapidly. At the beginning of 20 18, the market structure of short video industry was initially determined, and the head platform gradually opened the road of commercialization, quickly realizing the transition from "traffic accumulation" to "traffic realization". In 20 18, the market size of China short video industry was 46.7 billion yuan, an increase of 744.67% compared with 20 17. It is preliminarily estimated that by 20 19, it will exceed10 billion yuan and reach10.7 billion yuan.

MAU, a short video application in China, keeps growing, but the growth rate slows down. 20 19 September, the number of short video applications reached 8 10/00000.

MAU, a domestic short video application, kept growing, and the growth rate gradually slowed down, from 90.23% in September of 20 18 to 24.79% in September of 20 19. From 2065438 to September 2009, the number of short video applications in China was 8 1 10,000, up by 24.79% year-on-year.

China's short video users have obvious male characteristics, and gradually penetrate into young and middle-aged people.

In 20 19, male users of short video APP in China accounted for 54%, slightly higher than female users (46%). In terms of age distribution, the proportion of people aged 25-35 is as high as 5 1.3%, and short videos are gradually infiltrating from young people under 24 to young and middle-aged users aged 25-35. From the distribution of educational background, people with low educational background in senior high school or below have obvious characteristics, accounting for 80%, and TGI index is 104.2. Undergraduate and junior college students account for a relatively low proportion, and * * * accounts for 20% of the total number.

-For more data and analysis, please refer to the Analysis Report on Market Prospect Forecast and Investment Strategic Planning of China Short Video Industry by Forward-looking Industry Research Institute.