SEO is the abbreviation of English Search Engine Optimization, and Chinese translation is "search engine optimization". Is a way: use the rules of search engines to improve the natural ranking of websites in related search engines. The purpose is to make it occupy the leading position in the industry and obtain brand benefits. To a large extent, it is a commercial behavior for website operators to move their own or their own company's ranking forward.

Method classification

The technical means of search engine optimization mainly include black hat and white hat. Cheating search engines and visitors, which will eventually be punished by search engines, is called black hat, such as hiding keywords, making a large number of meta-words, alt tags and so on. And through formal technology and methods, as well as SEO technology accepted by search engines, it is called white hat.

Optimization strategy

1. The theme should be clear and the content should be rich.

2. The leading-out link needs gasification.

3. Key words should be highlighted.

4. The level of website architecture should be clear.

5. The page size should be rationalized

6. Website navigation should be clear.

7. Website publishing needs to be updated