"Hongyun Group is closely related to the reform policy of China tobacco industry from its establishment to its development and growth." Xu Li, vice president of the group, was deeply touched by this. He believes that Hongyun Group has benefited from various reform policies of the country. These policies form a joint force to promote China enterprises to gradually move towards joint reorganization and realize the strategy of big enterprises and big brands. At the same time, these reform policies have gradually standardized the management of tobacco enterprises and gradually pushed industrial enterprises to the market. For the reorganization of Hongyun, this is the biggest policy impetus.
The joint reorganization of Hongyun Group has gone through two stages. The first stage is from 2003 to 2004. At present, in order to break the bottleneck restricting the development of China tobacco industry, the State Tobacco Monopoly Bureau has put forward three strategic ideas of "big market, big enterprise and big brand" and the main tasks of "deepening reform, promoting restructuring, moving towards alliance and developing together". At the beginning of 2003, the organizational structure adjustment plan of 654.38+ 10,000 boxes cigarette industrial enterprises was issued. By the end of 2004, 654.38 million boxes of small cigarette factories were basically shut down.
In 2003, Kunming Cigarette Factory made a bold decision to take out more than one-third of the profits of that year and join hands with Taiyuan Cigarette Factory in an attempt to jointly open up markets across provinces. At that time, the annual profit of Taiyuan Cigarette Factory was about 10 million yuan, but there were more than 300 million non-performing assets and bad debts. The two leading bodies of Shanxi Tobacco Bureau and Taiyuan Cigarette Factory set out from reality and finally strengthened their determination and confidence to develop together with Kunming Tobacco. Shanxi Kunming Tobacco Co., Ltd. was established on July, 2003 16.
Huize Cigarette Factory, which was reorganized with Qujing Cigarette Factory in 2004, was originally a county-owned enterprise, and its brand was welcomed by the market, but its annual output was only about 65,438+10,000 cases, which was within the scope of the national closure policy. In 2004, Yunnan province implemented large-scale integration of tobacco industry, and Yunnan changed from 9 cigarette factories to 4. Huize cigarette factory merged into Qujing cigarette factory. That is, during this period, Hohhot Cigarette Factory and Chengchun Cigarette Factory merged and reorganized with Kunming Cigarette Factory respectively, and Wulanhaote Cigarette Factory and Qu Yan Tobacco were reorganized.
Some of these enterprises face the pressure of bankruptcy, while others face the pressure of operation and market. Although the situation is different, it is under the background of tobacco reform in China, and it has achieved joint reorganization with Yan Kun and Qu Yan, which have strong scale and strength.
In the second stage, the pressure from two Kunqu Opera factories came from a higher level. By the end of 2005, the number of cigarette industrial enterprises with independent legal personality in China tobacco industry has been reduced to 44. Among them, the annual production scale of 15 cigarette industrial enterprises exceeds 1 10,000 boxes, and the production concentration is obviously improved. Subsequently, the State Tobacco Monopoly Bureau put forward the goal of "two 10 key brands and 10 key enterprises" during the Eleventh Five-Year Plan period. The reorganization of domestic tobacco industry has entered the stage of reorganization among large enterprises, and time waits for no one to make the two Kunqu Opera factories bigger and stronger.
Despite the continuous restructuring, as far as a single enterprise of Kunqu Opera Factory is concerned, the industry advantage is not obvious.
It is unrealistic to realize the ideal of "two 10 or more" in China tobacco industry by relying on the respective strength of Kunqu Opera Factory and Kunqu Opera Factory. Reorganization is the only way for both sides. Yu Ruifang, former director of Qujing Cigarette Factory and vice president of Hongyun Group, said that before the reorganization, Qujing Cigarette Factory had an annual output of over one million boxes, with profits and taxes of nearly 5 billion yuan. Why do you want to reorganize? Everyone's knowledge is that the purpose of establishing Hongyun Group jointly with Yan Kun is to strengthen the enterprise, expand the brand and enhance the core competitiveness of the enterprise.
On June 8th, 2005,165438+1October 8th, Kunming cigarette factory wholly owned by Chengchun cigarette factory, Shankun company and Mengkun company and Qujing cigarette factory wholly owned by Huize cigarette factory and Wulanhaote cigarette factory were reorganized, becoming the first pilot unit in China tobacco industry to realize the reform of modern property right system and modern enterprise system. Hongyun Group was developed as a modern enterprise. The leaders of the State Tobacco Monopoly Bureau believe that the successful establishment of Hongyun Group is a landmark event for China tobacco industry to establish a modern enterprise system and a modern property right system, the direction of China tobacco reform and the hope of China tobacco industry.
After the joint reorganization of these two stages, Hongyun Group has completed the extension expansion and formed three advantages: scale, brand and raw materials. In terms of scale, Hongyun ranks fourth in the country with a planned resource of more than 2.5 million boxes and a brand market scale of more than 3 million boxes per year.
Zhu Shaoming, chairman and president of Hongyun Group, said frankly, "The process of restructuring is not easy." Looking back on the development of Hongyun Group in recent two years, two reform measures have the most far-reaching impact.
"Checking the base, determining the proportion, centralized declaration, unified tax payment and cross-regional distribution" is the original creation of Hongyun Group in the reform. Tobacco finance and taxation is a system in which all provinces and autonomous regions are responsible to the central government. After the tobacco tax is turned over to the central and local governments, it will not succeed if it is not handled properly. Hongyun's restructuring enterprises involve the governments of Kunming, Wuhua District of Kunming, Qujing, Huize County, Hohhot, Ulanhot and Taiyuan, so how to ensure the interests of local governments in fiscal and taxation distribution is the premise of restructuring. With the support of Yunnan provincial government and relevant governments at all levels, Hongyun Group has achieved its set goals in the whole province.
Through unified tax payment, for the local government where the restructured enterprise is located, the original base should be guaranteed first, and then the fruits brought by the growth of the enterprise should be shared; For Hongyun Group, it has truly realized the unified scheduling of production plans and tasks of various manufacturers and the enjoyment of brands, laying the foundation for becoming a big brand.
Regarding the changes brought about by the merger of tobacco enterprises, Zhao Jianhua, chairman of the CPPCC National Inspection Commission, who has been in charge of tobacco work for a long time in Qujing City, Yunnan Province, said, "Big money has increased and small money has decreased." "Big money" is naturally the growth in the government's fiscal and taxation system, while "small money" refers to all kinds of support given by tobacco enterprises to local governments in the past. Liu, deputy magistrate of Huize County, where Hongyun Group Huize Cigarette Factory is located, told the reporter, "After the reorganization of Huize Cigarette Factory and Hongyun, the tax revenue has increased year by year. However, in addition to normal taxes, the average annual money for cigarette factories to support local construction is about 50 million yuan, with the highest year reaching 80 million yuan. Now the money is gone. "
It is understood that in 2006, according to the regulations of the State Council, the assets of all enterprises in China tobacco industry were officially transferred to China Tobacco Corporation, and the expenditures of all tobacco enterprises began to be strictly controlled. Therefore, in addition to normal taxes, it is natural for tobacco companies to reduce the funds available to support local economic and social construction. This is a change that Hongyun Group and local governments at all levels in Yunnan must adapt to.
Brand integration and improving brand concentration is another hard bone. At the beginning of its establishment, Hongyun Group quickly put forward the strategic goal of "letting a hundred flowers blossom", and strived to make the annual production and sales of its two major brands exceed 6,543.8+0,000 boxes within three years. In 2007, it was proposed that the profit and tax of a single brand of Yunyan exceeded 654.38+000 billion yuan. When it was reorganized in 2005, the group produced 9 brands and more than 50 specifications. Through integration, in 2007, the number of product brands decreased by 2, and the specifications were reduced to 30.
As the first enterprise in China tobacco industry to change from factory system to company system, the reorganization of Hongyun Group took place because of the reform of China tobacco industry. As Zhang Shuichang, general manager of Yunnan China Tobacco Industry Company, said, this reorganization was realized in exploration and practice without more successful experience for reference, and the restructuring reform has achieved remarkable results.
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