Location analysis can be either refined text or concise map, but in most cases it is. What I said today is mainly the text part, taking into account the essentials of some pictures.
First of all, what is location analysis? Location mainly refers to the place occupied by something, but it also includes the meaning of location, layout, distribution and positional relationship. We all know that Mr. Li Ka-shing's three principles of property are "lots, lots, lots", which means that the key to the success of real estate projects is lots! Position! Position!
By the same token, whether the project we want to analyze belongs to property, scenic spots, parks or specific administrative scope, its location determines whether it is suitable for developing a certain content or an industry in the future.
Location analysis, as its name implies, is to analyze and interpret the specific location of a place in detail, and extract relevant contents or conclusions that can assist decision-making. From the utilitarian point of view, you can also understand it as: what is the result after analyzing a lot of content? Can this result support my later conclusions or decisions?
Location analysis is not for analysis. In principle, the analysis we present in the scheme is to support our decision-making conclusions, otherwise, our analysis is meaningless.
For example, after discussion and investigation, we think that a park is suitable for the future development of cultural and creative industries, so our location analysis needs to serve it. Through the location analysis at different levels, we can draw the conclusion that the park is suitable for developing cultural and creative industries. This is a result-oriented analysis method. Of course, it's not that we don't analyze other location conditions, but that after comprehensively analyzing all the contents, only the aspects that are beneficial to our decision-making conclusions are presented. In this way, our articles will be closely linked and coordinated, otherwise it will lead to inconsistency between analysis and conclusion, which will make people confused. Back to our example, if the park wants to develop cultural and creative industries, the location analysis part can't simply analyze its geographical distribution, but more analyzes its location and possible future occupations from the regional cultural and creative plates or patterns, instead of analyzing a bunch of traffic, geography and economic relations in front, and then suddenly saying: We want to develop cultural and creative industries! Why?
Classification of position analysis
Generally speaking, location analysis can be divided into traffic location analysis, geographical location analysis, economic location analysis, cultural location analysis and other location analysis related to planning content.
Traffic location, that is, the internal and external traffic conditions of the project location. Mainly to systematically analyze the external accessibility of the project. Of course, you can also put the internal traffic organization into this part to analyze together. It can be discussed from aviation, railway, highway, waterway and other aspects, or it can be analyzed in combination with the project situation. For example, to develop highway logistics in a certain place, it is necessary to analyze the relationship between the highway network, project site selection and highway entrances and exits, but aviation and shipping are not the key points. For another example, if our project is a scenic spot or tourist destination, we should analyze the relationship between its airport, high-speed railway station, transportation hub and the project location.
Geographical location, or natural location, we are concerned about the local physical geography. Many students may think this part is very empty, so they can take a part from the data and list it. Actually, it is not. In order to vigorously develop agricultural projects in a certain place, the local geography plays a decisive role in industrial development, whether it is plains or hills, mountains or rivers, which is very different from whether it is suitable for developing modern planned agriculture or fine leisure agriculture. Local wind direction, climate and other conditions also have a great influence on the site selection and location of some projects; The surrounding geographical mountains and rivers are also of great significance to its landscape layout. If after writing the plan, it is found that our geographical analysis part only extracts the information provided by the customer's father, which is obviously unqualified.
Economic location, this is very important Whether the project is added between Beijing and Tianjin or sandwiched between Inner Mongolia and Xinjiang, their future development potential and direction are completely different. What is the comprehensive economic development of our project in the whole province? Is it the top or the bottom? Are there any national urban agglomerations around? What is our position in this urban group? Similarly, don't just list local GDP, growth rate, population, etc. Because it is meaningless. These data customers are more familiar than us. What they want to know is what is behind these data.
Cultural orientation, this is more "fantasy". It is also a part that many experts will carefully explore when reviewing the plan. Of course, not all projects are suitable for analyzing cultural location, such as the logistics projects we will discuss above. What should we do to analyze culture? There is no fixed paradigm in writing, so we should flexibly tailor our own analytical framework. Then how to analyze the cultural orientation? Taking tourism projects as an example, is the local development influenced by Yan culture or more inherited from Qi culture? This has a great influence on its architectural form and humanistic customs. For another example, the project is located in a place where many nationalities live together, so it is necessary to carefully analyze the specific influence of different cultures on the project. For another example, if you want to be unique, you need to consider the differences between your own cultural characteristics and those of the surrounding areas. To sum up, cultural orientation is not only extracted from county records, literature and history research materials, but also to find out our characteristics or development points from different regional cultures. If there is a chapter devoted to culture in your plan, this part can also be moved to this chapter.
For other location analysis, the analysis content can be flexibly set according to the needs of the scheme. The above mentioned example of Wenchuang Industrial Park.
Regarding the structure of the analysis content, I suggest that you look at the writing standard of Shen Lun, the writing structure of argumentative essays, the learning principle of the golden pyramid, or review the writing points of our high school.
Although writing articles should avoid stereotyped writing, following certain rules will make your plan more brilliant. For example, the total score is total, such as one or three (the conclusion at the beginning is bright, and the last three support). Anyway, you should have your own logic and avoid piling up information at will.
Key points of map matching.
The sum of the code words of a team is often not drawn by one person, so the cooperation and communication between two people is very important. Sometimes the copy is great and shocking to read, but the content mentioned in the article can't be found from the pictures at all. Sometimes the pictures are expressive, but the words are confusing to read. These are all negative teaching materials.
Generally speaking, in addition to beautiful layout, it is more important to be persuasive, so that readers can see at a glance what this picture wants to express, and the place that causes visual impact must be our conclusion or the part that guides readers to think, and it must not be a place to divert attention. Because I am not a professional draftsman, I don't comment too much on this part.
How to get the relevant analysis data, of course, is to ask the customer's father first.
If not, the next best thing is that we can use the Internet to get relevant content.
For example, to check the location of culture, don't go to Baidu Encyclopedia, go to local literature and history research websites, such as X City Love Network and X County Local Records Network.
For example, to check the economic location, we need to look not only at the local information, but also at the information of the first-level administrative region. When we look up the economic position of Chaoyang District in Beijing, we must be looking at the Beijing Statistical Yearbook, not the Chaoyang Statistical Yearbook.
For example, to check the traffic location, we should make good use of the maps of Gaode and Baidu, but also combine the local traffic planning, because Gaode doesn't know the new changes in the next few years.
Looking up the geographical location requires turning over local chronicles, and the descriptions of other places are not very good.
Of course, if you are too lazy to look up and write, you can also achieve one-click generation through some online intelligent analysis tools, such as wis where tool, which can automatically generate illustrated analysis data. However, it is not enough to write a good position analysis only by software generation, and more practice is needed to improve yourself.