Tourism psychology is a science that studies the law of human behavior in tourism activities, which mainly includes tourism consumption behavior, tourism service behavior and tourism consumption psychological tendency.
Studying tourism psychology is helpful to arrange tourism facilities and develop tourism resources scientifically and reasonably, understand tourists' psychology, attract tourists better, promote tourism development and increase travel agency income. It is helpful for the tourism industry to carry out targeted services and improve the service quality of the tourism industry. Every tourist has his own worldview values. Their backgrounds, academic qualifications and cultural qualities are different, and their ideas and requirements are different. We must know this and try our best to satisfy every visitor. According to the psychological characteristics of China people's collectivization, if you encounter an accident and change your itinerary, you must get the consent of most people, and others have no complaints. If we encounter complaints, we should also keep a cool head. Complaining by tourists means seeking respect, venting and compensation. We can deal with people's different complaints according to these. It is helpful to the management level of tourism enterprises, understand the psychology of employees, grasp the needs of employees, make employees work harder, benefit the development of enterprises and enhance their competitiveness. It helps to build a high-quality staff, so that employees are balanced and willing to serve tourists.
Tourist psychology is also the focus of tourism psychology research, because tourists are the main body of tourism activities and the lifeblood of tourism development is in the hands of tourists. Only by studying the behavior law of tourists, making purposeful plans, understanding and predicting tourists' behavior can we find the main direction of tourism development. In addition, it is worth noting that the types of tourists are not the same, because their different travel needs and purposes are different; The choices in tourism activities are also different: some people pay attention to strange mountains and strange waters, while others pay attention to cultural relics and historic sites; Some people like tourism projects with high safety factors; Some people like adventurous travel projects. Just the choice of tourist spots can have many tourists' personal psychological thoughts. Therefore, only by deeply understanding the tourism psychology can we firmly grasp the key to the problem, synthesize the psychology of many tourists and formulate a nearly perfect plan, and then it is possible to solve the problem.
Furthermore, study special courses to understand tourists' travel motives and how to motivate tourists. The attitude, personality and mood of tourists should be understood effectively and timely in order to organize a relatively reasonable and safe tourism team. These are all things that I feel it is necessary to learn in my heart. This requires not only our theoretical knowledge, but also our understanding in practice.
To sum up, by studying this course, we can better understand the needs and motivations of tourists, and provide them with corresponding services and suitable tourist routes according to their needs and motivations. Can better carry out tourism marketing: for the best, we should treat them patiently and seriously, introduce them in detail as much as possible, and let them feel that we are doing our best to serve them. For satisfied people, it is more important for us to provide emotional services and impress them with our sincerity. For the middle people, we should distinguish the different roles they play in different periods and serve them flexibly and practically.