Profitability refers to the ability of an enterprise to make profits by operating products and businesses. Whether an enterprise is profitable or not and the level of profitability are important indicators to measure the efficiency of an enterprise. Therefore, when writing a paper on "Profitability Analysis", we should first select a company.

It is generally recommended to choose a listed company, because all the data of listed companies can be downloaded and viewed directly on Netease Finance and Sina Finance, which is more convenient and more realistic to analyze. At the same time, in order to make the problems of enterprises more obvious when writing subsequent papers, enterprises with poor financial data in recent years can be selected for analysis.

? After selecting the enterprises to be analyzed, the paper can be written according to the idea of status quo-problems-countermeasures. In the current situation analysis, we should first select the indicators to be analyzed. Profitability indicators mainly include operating profit rate, cost profit rate, net profit rate of sales, return on total assets, return on net assets and so on.

When writing, if the space is small, you can choose several commonly used indicators such as operating profit rate, cost profit rate, net sales profit rate and return on net assets for analysis.