The marketing theory of 4Ps-product, price, place and promotion.

Mckinsey 7S model-including structure, system, style, staff, skills, strategy and common values.

BCG portfolio matrix-cash cow (high market share, low growth), dog (low market share, low growth), star (high market share, high growth), question mark (low market share, high growth)

Mckinsey MECE principle-mutual exclusion, collective exhaustion

Opportunity cost)-opportunity cost refers to the opportunity cost of this decision when faced with multiple choices.

SMART principle (S = concrete, M = measurable, a = available, R = relevant, T = time-based)

SWOT analysis model: strengths, weaknesses, opportunities and threats.