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Online trading has not only changed the shopping style of more and more consumers, but also is an effective means for enterprises to reduce operating costs, improve production efficiency, open up markets and innovate business models, which is of great significance to meet and enhance residents' consumption demand, improve people's livelihood and promote employment. E-commerce represents the development direction of future trade mode, and its application and promotion will bring great benefits to society and economy, and it will become one of the biggest growth points of the global economy.

It has a far-reaching impact on the sustainable development of economy and society. However, while online transactions are booming, there are also some outstanding problems. One of the most important aspects is that the institutional environment for the development of online transactions in China is not perfect. Torts on the Internet are only illegal issues such as property rights and selling fake and shoddy goods, exaggerating propaganda and malicious fraud. Moreover, it is difficult to deal with online transaction disputes, which exposes the lack of laws and regulations related to online transactions in China, the lack of credit system of network operators, and the urgent need to strengthen the supervision of online transaction market, which has affected people's confidence in the development of online transaction market to some extent. For the problems existing in the development of online transactions, the existing "on-site law enforcement and regional law enforcement" law enforcement methods of the administrative department for industry and commerce are difficult to work. Therefore, we must rely on network information technology, change our thinking, innovate online transaction supervision methods, protect the legitimate rights and interests of network operators and consumers, maintain the order of online transaction market, and promote the steady and rapid growth of China's e-commerce market.

First, in the market subject, e-commerce transactions have the characteristics of virtuality, which makes supervision, consumer protection and rights protection more difficult;

Second, in terms of market form, e-commerce has the characteristics of openness, no fixed market carrier, no restriction of 8-hour working hours, and the characteristics of globalization in space, which leads to the high cost of supervision, consumer protection and rights protection of e-commerce by industrial and commercial management departments.

Thirdly, technically, e-commerce transactions have the characteristics of immediacy, paperless and wide range, which not only improves the speed and efficiency of e-commerce development and operation, but also increases the difficulty for industrial and commercial management departments to deal with and obtain evidence of illegal transactions.

Second, the status quo and development trend of e-commerce In the first half of 20 13, the e-commerce market continued to maintain a rapid development momentum. According to the monitoring data of China E-commerce Research Center, as of June 20 13, the national e-commerce transaction volume reached.

Fourth, e-commerce challenges industrial and commercial administration.

The object of industrial and commercial administration in China has a historical evolution process. In the past, under the traditional planned economy, the management objects were mainly natural persons and family enterprises to restrain the market economy factors; Since the reform and opening up, management has expanded to a unified market, including state-owned enterprises and private enterprises, and actually turned to enterprises.

Five, establish and improve the transaction subject information database and supervision object database.

In order to establish an accurate and efficient e-commerce supervision system that can be constantly adjusted according to market development, the administrative department for industry and commerce actively promotes and coordinates many participants such as trading platform manufacturers, payment platform manufacturers and sellers, and operates according to unified standards and institutional norms. Only in this way can we avoid various problems in the development of e-commerce, strengthen the supervision of e-commerce and promote the stable development of the national economy on the basis of the good promotion of e-commerce to the market economy.

Seven, the main contents of e-commerce supervision, consumer protection and rights protection system.

Under the current development environment of e-commerce, the general idea of e-commerce supervision is to build a supervision platform based on information technology.

1. Bring online trading business entities and sales enterprises into the supervision system.

2. Severely crack down on illegal enterprises and individual behaviors of online sales and online advertising.

3. Protect the legitimate rights and interests of consumers' online consumption, correctly handle and resolve consumer disputes, expand the resolving power of the industrial and commercial 123 15 processing platform, and protect the legitimate rights and interests of online consumption.

4. Promote the healthy and rapid development of e-commerce and improve the interface with other industrial and commercial network systems.

5, through the fast and accurate network function system, make the public know the relevant information and corporate credit of network operators and network sales subjects in time.

6. Conduct market access and subject registration for e-commerce enterprises, create a suitable environment for the e-commerce supervision system on a macro level, and guide network operators, portals and consumers to understand the relevant rules and business processes of the e-commerce supervision system for industrial and commercial administration.