Practical Project: Graduation Design (Thesis)
Outline author: Wu Xiangshu
Examiner: Academic Committee of College of Literature and Journalism and Communication
I. Time and credits
Design time: 8th semester, ***8 weeks;
Credits:
II. Objectives and tasks
The teaching process of graduation thesis is an important link to cultivate students' comprehensive use of what they have learned to analyze and solve practical problems and exercise their innovative ability, and it is also an important way to cultivate students' comprehensive quality. Advertising major is a practical major, and students' graduation thesis will be an all-round application of their professional knowledge. In this process, students' professional knowledge, professional ability and professional understanding should be sublimated.
Third, the basic requirements
(1) Organizational leadership: Under the direct leadership of the department leaders, students are divided into several groups, and each group is equipped with a tutor to guide the whole process of writing papers.
(2) Tutor's responsibilities: Tutors should carefully guide students to complete the task of graduation thesis writing, provide students with the direction of topic selection, opinions on the topic, and provide the main materials or index of the topic selection, and guide students from the whole process of topic selection, data collection, paper structure, paper revision to paper completion and paper defense. Supervise students to finish their thesis writing within the specified time and make preparations for recommending excellent papers.
(3) Students' responsibilities:
1, students must complete all the courses specified in the teaching plan except graduation thesis within the specified number of years and get qualified grades before they can participate in the work of writing graduation thesis. According to the regulations of the school, students must report the completion of the thesis to the tutor at any time, and they are not allowed to leave school without the consent of the tutor.
Students must submit another market research report or advertising plan when completing their graduation thesis.
3. Undergraduate students should also submit an English translation (3,000 words) related to graduation thesis.
4. Each student's graduation thesis should be submitted in two forms: paper version and electronic version. The length of undergraduate thesis is more than 5000 words, and the thesis should be typeset according to the layout stipulated by the school.
Fourth, the requirements of the design topic
The topic selection of graduation thesis of this major will take the road of integrating theory with practice, and be linked with the scientific research topics of advertising units and teachers, so that the topic selection of graduation thesis is advanced, innovative and practical. The specific approach is:
1. Students are required to host or participate in at least one large-scale advertising planning activity during graduation internship, and this experience will be used as practical materials for graduation thesis.
2. According to the students' own research topics and research directions, the graduation thesis tutor provides at least one topic direction for students to choose.
3. The same research group encourages each student to have different views on his graduation thesis.
Verb (abbreviation of verb) evaluation method and scoring method
Total score 100, graduates can graduate only if their graduation design scores are qualified (above 60 points), and bachelor's degrees can be awarded only if they reach good scores (above 80 points). Proportion distribution: internship 40%+ thesis 40%+ defense 20%.