Introduction: It is necessary to summarize the author's intention, explain the purpose and significance of the topic, and point out the writing scope of the paper.

Outline of the text

Outline:

Outline keywords: online shop opening, marketing planning

According to the online store, marketing plans to expand writing.

1 Question (argument): Put forward the phenomenon of online shop opening, the definition and significance of online shop opening and what is the marketing strategy. (explain what it is and its importance)

2 problem analysis (demonstration, demonstration): analyze the present situation of online shop opening, which goods are suitable for online shop opening, and analyze what marketing strategies are adopted for online shop opening. What are the problems (starting to link the opening of online stores with marketing planning)

3 solving problems (demonstration methods and steps) how to deal with the problems encountered in opening an online store and propose solutions. It can be macro external conditions, such as policy reasons, that is, how to create better conditions for opening online stores. Promotion. It can also be microscopic and personal. How to better apply marketing strategy and how to better stimulate customers' desire to buy.

4 conclusion. Summarize the article from both positive and negative aspects.

The above summary is only one direction. It can be revised according to the teacher's opinion.

Specific marketing strategies can refer to the teaching materials of online marketing. You can check the relevant theoretical data online. Review textbook knowledge. Looking for inspiration for the newspaper.

You can communicate with teachers or classmates who have opened stores online to find inspiration.

You also need to enter a number of successful online stores, analyze their marketing strategies, and combine theory with practice.

Let's look at the experience of car owners and the analysis of experts. Shopkeepers who are successful in online business will exchange experiences and have expert analysis.

Or you can read the post and see what others have learned.

Think about what factors affect your online shopping desire, and talk about it in combination with your own situation, integrating theory with practice. The article written in this way carries a lot of weight.

You can write a marketing plan according to 4PS or 4Rs.

For example, online promotion includes: online discount promotion, online disguised discount promotion, online gift promotion, online lottery promotion, integral promotion and online joint promotion.

You can check the rest.