New media art design is the product of the combination of information technology and the rapid development of art, and the study of its formal characteristics, related theories and knowledge structure is an important link in the development of this discipline. In order to solve the problems faced by new media art design, such as weak discipline basic theory and bottleneck of industrial development, through the investigation of related industries and the analysis of the latest frontier research results, combined with long-term practice, it is concluded that only by solving the inheritance and innovation of disciplines and the training platform of talents can new media art design develop efficiently and rapidly.

Paper Keywords: new media art design; Information dissemination; Digital technology of communication media

First, the rise of new media art design

Every progress of science will have a great impact on the changes in the field of art and design, and will also become the driving force for the prosperity of art forms. In the whole art development, we can see that the research of medicine and human anatomy provides important theoretical reference for sketch and sculpture. The development of geometry and perspective provides a perspective theory for painting that conforms to the principle of human vision. The progress of pigment chemistry provides bright and layered color expression space for oil painters; With the further development of the study of optical principles, impressionist painters can follow the optical principles and analyze and organize various relationships between objects and images. At the same time, the study of optical application also contributed to the birth of photography technology, which had a far-reaching impact on artistic creation. All these reflect the important role of science and technology in promoting art.

Since the 20th century, the influence of science and technology on art has been more intense and rapid, and the development of digital technology has created a broader performance space for art. In the early 1980s, computer graphic art design became a modern frontier visual expression means and form, which quickly appeared in the fields of mass media and visual art design such as television, film, graphic art design, industrial design, exhibition art design and architectural environment art design. The emergence of computer graphics is called the third image revolution, and its significance even exceeds the previous two image revolutions from silence to sound and from black and white to color. From the 1990s to the present, "digital art design" has appeared in the field of art design in a brand-new way, which combines two completely different disciplines: "art" and "computer science and technology". Digital media art is a new art form based on the rapid development of digital technology. Regarding the characteristics of new media art, Roya Scott, a pioneer of new media art, said: "The most striking characteristics of new media art are connectivity and interaction." Judging from the name and scientific content of digital "design" in international academic and educational circles, digital media art mainly involves visual art, man-machine interface, information dissemination, multimedia, digital network, animation, advertising, games, virtual environment and virtual product design. Its main categories are all included in the "Digital Media" of 2 1 century digital "design", from which the basic connotation and category of new media art design can be clearly defined.

2 1 century, the global digital content creation industry represented by new media, digital images, CG special effects and network technology has become the core industry of contemporary knowledge economy industry. In the United States and Japan, its output value exceeds the traditional automobile industry, while in South Korea, the digital content industry represented by games is the foundation of the country and has become a new driving force for South Korea's economic growth. At present, the global digital content is constantly expanding to deeper and wider fields, and this industry will surely become one of the most promising industries in China. In the next few years, digital media creative talents will be the hot spot of market demand. Experts predict that China will need 200,000 industrial designers and150,000 animation designers. Faced with such a huge market environment and talent demand, digital art design in China has just emerged, and a perfect theoretical system and talent training system for new media art have not been established, resulting in the lack of core professional designers that the design industry really needs, and there are many problems in the development of new media art design.

Second, digital media art design is an extension and enrichment of traditional art design.

The emergence of new communication forms and media has greatly enriched and expanded the contents involved in visual communication art design. Network, digital TV, interactive media, interactive games, virtual space, etc. Have become the form and main medium of information dissemination. The traditional visual communication design category has suffered a breakthrough impact, and the development of digital carrier has greatly extended the design form and content of visual communication. With the rapid development of contemporary digital art design, the design theory and aesthetic theory of digital media art are very weak.

The new media art design theory and aesthetic category inherit some traditional theoretical systems of visual communication design. The traditional theoretical system of visual communication design can still be used as the theoretical basis of digital media art design, which is similar in several aspects: 1. First, it must meet the most basic functional requirements. 2. The aesthetic theoretical basis of aesthetics is the same. 3. The theoretical principle of design is similar to the creative principle of plane vision, and the content of design and performance is basically the same. In the process of digital media design, it meets the functional and aesthetic requirements, conforms to aesthetics and design rules, and uses the unique sound, light, electricity and human-computer interaction characteristics of digital media to achieve the purpose of spreading information more effectively. It can be considered that the connotation and characteristics of new media art design are the further enrichment of visual communication art design.

Of course, new media art design is the product of the times, advanced in the times, with richer forms of expression, more information, more scientific and contemporary. Therefore, the new media design needs to innovate the traditional design theory system, and this new discipline must be improved according to its information dissemination form, media, complexity of communication, comprehensiveness of disciplines and digitalization of technology.

Third, the current problems in the development of digital art design

The rapid development of digital art design and its industry has brought many problems to the visual art design circles at home and abroad. The most prominent phenomenon is the serious knowledge separation of interdisciplinary talents, followed by the problem of talent demand and education model. The traditional art education system has different degrees of polarization in the training orientation of design talents. The fundamental reason for the above problems is that there are several problems in the process of understanding new media art design and cultivating digital art talents:

The first is the question of understanding. The application of digital technology in art design can be roughly summarized into three aspects: ① Computer-aided art design. ② Art design of digital new media (including network, multimedia, electronic products, animation, games, etc.). (3) Digital artistic creation of non-commercial art.. In some disciplines such as plane and environment, digital technology is an auxiliary means, while in advertising, news and other aspects, it is the carrier and form of media, or a craft and creative means. ④ Digital media design is a rapidly developing new subject combining digital technology with art. Compared with other art disciplines, it is practical, contemporary, interdisciplinary and complex. New media art needs new thinking and understanding. If we maintain the original understanding of artistic concepts, it will neither meet the development of the discipline nor meet the needs of the market. Therefore, it is very important for the development of digital art design to correctly understand and explore new media art and its related fields.

Secondly, the cultivation of talent quality structure. Digital art is an interdisciplinary and multidisciplinary compound subject. It has become an urgent task for the digital art design industry to cultivate and train digital art designers who know not only the rules of art design, but also computer graphic art design and can operate related applications and post-production software. Both digital technology talents and creative talents are urgently needed by the society, but the demand ratio is very different. Therefore, it is necessary to formulate educational objectives of cultivating technical and innovative talents at different levels according to market demand.

Finally, the problem of training objects. With the development of universal education, more and more students enter the art discipline, which leads to the contradiction between students' comprehensive quality and artistic expertise. The dislocation of students' comprehensive literacy and knowledge structure is a common problem, which brings great difficulties to the teaching and training of new media majors, especially art colleges. We can consider that digital media education should not be limited to art students of liberal arts.

Fourth, according to the characteristics of new media art, improve personnel training.

For the development of new media art design and the cultivation of new media art talents, we should do the following work well: 1. Establish a teaching system of interdisciplinary communication, information resource sharing and complementary advantages in talent training colleges. 2. Build a three-dimensional platform for learning and teaching with interdisciplinary resources and complementary advantages. This is conducive to the formation of step-by-step educational ideas and methods, to cultivate a solid foundation of artistic design and skilled ability to operate digital tools, and to make full use of useful information resources in all aspects. 3. Combine social practice, build a three-dimensional teaching resource platform and innovate teaching mode. We should organically integrate traditional art education with modern digital technology education, build a new teaching mode, provide students with an environment for autonomous learning, create a studio that combines teaching, scientific research and production, and cultivate innovative studios for digital talents. 4. At the same time, it provides a better teaching environment for cultivating high-level teachers and better guarantees the teaching quality. 5. Strengthening the teaching system puts forward a relatively high standard in the material selection stage, and cultivating materials with high comprehensive quality will be more in line with the requirements of the new media specialty for the knowledge structure of the training object, which is more conducive to cultivating outstanding talents. Facing the development of new media art, giving full play to the respective advantages of society and universities can better solve the problems in the process of cultivating digital art talents and cultivate digital art talents that really meet the needs of society. Of course, the promotion of digital art talent training is a process of continuous exploration, and we can't just bury ourselves in the construction of teaching, nor can we just meet the needs of the market.

Verb (abbreviation of verb) The future and development prospect of new media art design

In all historical stages of human civilization, the relationship between science, technology and art has always promoted and helped each other to develop, but there are few unprecedented evolutions like digital technology and network communication technology. It can be said that in modern life, new media art has substantially changed the way of thinking, design, communication and appreciation of art, and it is becoming an indispensable part of life in the new century. People can use this rich platform to express their inner artistic creation feelings and meet the needs of life. New media art design is a new subject combining contemporary digital technology with artistic development, and it is the product of social development. With the development of society and science and technology, the dissemination of digital information is more in-depth and comprehensive. The cultivation and education of digital art talents will face huge development space. We should adapt to the development of the times, seize the opportunity and open up a splendid world for new media art.