Hezhou Guposhan Forest Park Eco-tourism Scenic Area

Second, the project construction content, scale and capital structure

1, project content and scale:

Guposhan National Forest Park covers a total area of 7327.5hm2. The proposed contents of this project mainly include: tourism infrastructure construction (including tourist roads, parking lots, tourist trails, water supply and power supply projects), natural ecological environment protection projects (including vegetation restoration, ecological environment protection and environmental management projects), tourism public service facilities (including tourist service centers, observation decks, rest kiosks, tourist service points and other projects) and tourism management facilities.

2. Composition of the Fund:

The investment is 45 million yuan, accounting for 46.0%.

Apply for a bank loan of 265,438+0,552,000 yuan (including 654,380+0,552,000 yuan of interest during the construction period), accounting for 22.0%.

The local matching fund is 3 1.298 million yuan, accounting for 32.0%.

The project owner Guposhan Forest Park raised 2.298 million yuan;

The project needs working capital 165438+ 10,000 yuan, and the project owner's own funds are 330,000 yuan, accounting for 30%; Apply for a working capital loan of 770,000 yuan from the bank, accounting for 70%.

Three. Overview of China organizers

The development and construction of Guposhan National Forest Park began at 1995. Park Management Committee is the scenic spot management department, which is mainly responsible for the development, construction, management and investment attraction of the scenic spot.

Fourth, the project market analysis

Guposhan National Park is an important scenic spot in Guidong Tourism Economic Zone, and it is the leading and excellent project of Hezhou tourism development. With beautiful scenery, lush trees and good environmental quality, it is an ideal eco-tourism resort for summer vacation, leisure and health preservation. From 1999 to 200 1 year, Guposhan National Forest Park received 40,000 Chinese and foreign tourists, 83,000 tourists and100,000 tourists, with an average annual growth of 100.7%, and the total tourism revenue was 276,800 yuan and/kloc-respectively. It is estimated that by 2005, the Forest Park will receive 443 1000 tourists and 20 10 tourists from home and abroad. According to the current situation of tourism market and the analysis of the location conditions of Guposhan National Forest Park, the tourism market of forest park can be positioned as domestic tourism, supplemented by overseas inbound tourism market. The domestic tourism market is dominated by tourists from Guangxi and the Pearl River Delta, followed by other provinces and regions in China. The inbound tourism market is dominated by Hong Kong, Macao and Taiwan and Southeast Asia, which drives the European and American tourism markets.

Verb (abbreviation of verb) project supporting facilities

(a), transportation, communication, water supply, power supply and other supporting facilities

1. Transportation: There is a third-class highway with asphalt macadam pavement in the park. The main highways in the park scenic area are now equal-grade highways. Due to the increase of traffic volume, the existing roads can no longer meet the needs of the park development and local economic development, and need to be rebuilt and built.

2. Water supply facilities

The park is rich in water resources and pure in water quality. At present, the water supply mode of dam diversion and direct current is adopted, and the corresponding high-level pool and corresponding water purification facilities are not built. In order to ensure the quality of water supply,

3. Power supply facilities

There are hydropower stations in the park with installed capacity of 125+ 160kw, which are connected to the large power grid, and the power supply in the park is guaranteed. Due to the increase of tourists, the existing substation capacity can no longer meet the needs of tourism development. This project plans to build a substation with a capacity of 500kvA at the hydropower station.

4. Communication facilities

The communication optical cable has been erected to the park, and the mobile communication base station has been built in the park. Program-controlled telephones and mobile phones have been opened in the park. In order to facilitate tourists' external contact, this project plans to set IC card phone number 12 in the park gate ecological parking lot and Xiangu lawn, the main distribution center for tourists.

(2), resource protection and environmental impact assessment

1, purifying the environment

Forests have the opportunity to absorb dirt, stop dust, kill bacteria, reduce noise and release negative ions and terpenoids, thus playing a role in purifying the environment.

2. Save water and purify water.

3. Carbon fixation and oxygen production

4. Soil and water conservation

Competitive advantage of intransitive verb project

(1) Applicable preferential policies

Tourism is a characteristic economic industry encouraged by China's western development. The project enjoys preferential policies related to the development of the western region of China and relevant investment policies of Guangxi Zhuang Autonomous Region.

(II) Other advantages of the project

The Pearl River Delta, adjacent to Guangxi, is one of the most convenient markets to enter Hezhou and one of the three major tourist destinations in China. The region has developed economy, high living standard, strong tourism consciousness and strong tourism ability, and is particularly interested in forest eco-tourism. There are many short trips for residents in this area, and Guangxi has become the first choice for residents in this area by virtue of its geographical advantages and natural resources advantages close to the Pearl River Delta. At present, since the TV series "Tea is the home of the strong" and "Wine is the wine at home" was broadcast in tvbi, a large number of tourists from Guangdong, Hong Kong and Macao have come to watch and shoot the location, which has established a good market foundation in the Pearl River Delta and should be cultivated as a core market in the future.

Guposhan National Forest Park will further strengthen the infrastructure construction of scenic spots and promote the healthy development of forest tourism. According to statistics, the total number of visitors last year was about 548,600, an increase of 88.03% compared with 20 12. The total operating income of the park is about 42.05 million yuan, an increase of 69.438+0% compared with 20 12.

In order to further protect forest resources and ecological environment and accelerate the development of forest tourism, the park has implemented the construction project of natural heritage protection facilities with a total investment of16.88 million yuan. Up to now, the construction fund is 2.5 million yuan, and three high-rise fire pools and landscaping have been completed.

In 20 13, the park invested 265,438+10,000 yuan to build Guposhan international self-driving camp, which integrates accommodation, camping, leisure, entertainment, vacation and outdoor sports. It has 60 camps and good infrastructure. It is a benchmark self-driving camp in Guangxi. At present, the water supply and drainage works, the installation of grass planting bricks and the construction of supporting facilities have been completed, and it is expected to be officially put into use before the Spring Festival this year.

In order to shape corporate culture, introduce professionals and improve employees' lives, the park regards improving employees' housing conditions as a "popular project" and actively transforms employees' dangerous houses. The total investment of the project is 4.6 million yuan, which is expected to be put into use in June this year.

According to the standards of establishing "National Eco-tourism Demonstration Zone" and "National 5A-level tourist attractions", the park has transformed the visitor center, creating four functional areas: consulting service area, rest area, film and television center, goods storage area and complaint acceptance area, which provides great convenience for tourists to understand tourism information and consult scenic spots.

The park has also actively improved the tourist traffic conditions in the scenic spots, completed the construction of ecological parking lots in the park, and added more than 0/00 parking spaces/kloc; Add entrances and exits, standardize signs, manage by special personnel, and provide convenient services. At the same time, it invested 6,543,800 yuan+0.2 million yuan to purchase 20 environmentally-friendly sightseeing bus vehicles, which greatly improved the operation capacity of sightseeing bus.

The park has also redesigned and produced tourist maps of scenic spots and scenic spots, increasing the information content of tourist maps. The language of tour guides is concentrated in Chinese, English and Malay, which provides convenience for Chinese and foreign tourists. Add environmentally-friendly trash cans in tourist gathering and distribution areas, tourist rest places, bifurcation points of tourist trails and major scenic spots to provide convenient travel services for tourists; Maintain infrastructure by implementing flood recovery projects, rebuilding scenic spots and trails, installing water supply and drainage pipelines and strengthening safety barriers; According to the national quality grade standard of tourist toilets, the construction of tourist ecological toilets will be completed, and the service concept of humanization and affection will be advocated.

Entrusted by the purchaser, Hezhou Municipal Government Procurement Tendering Center plans to conduct public bidding for brand promotion planning and procurement of national 5A-level tourist attractions in Guposhan National Forest Park, Hezhou City, Guangxi. The relevant matters are hereby announced as follows:

1. name of procurement project: brand promotion planning and procurement of national 5A-level tourist attractions in Guposhan National Forest Park, Hezhou City, Guangxi.

Ii. project number: HZZG20 13 No.36.

3. Procurement content: Prepare brand planning and promotion plan for 5A scenic spot. Please refer to the tender documents for details.

4. Bidder qualification: (1), with domestic independent legal person qualification, and a unit with Grade A or above in the tourism planning and design qualification certificate issued by People's Republic of China (PRC) and National Tourism Administration; (2) The technical person in charge of the project to be put into this project must be an employee of this unit and have the title of senior engineer or above; (3) The consortium bid is not accepted in this tender.

5. Deadline for bidding: 2013 65438+9: 30am on February 4th.

6. Place of submission of bid documents: transaction hall of Hezhou Municipal Government Procurement Bidding Center.

Seven, buy the tender documents:

Invite those who are interested in bidding to participate in the bidding from 8: 30am to 1 12, 20 13,112 1 (except public holidays and legal holidays) every day. The legal representative or entrusted agent of the tendering unit holds the original second-generation resident ID card, a copy of corporate business license, a copy of tax registration certificate, a copy of organization code certificate, a copy of tourism planning and design qualification certificate and other materials, and affix the official seal of the unit to the comprehensive department on the fourth floor of Hezhou Municipal Government Procurement and Bidding Center to purchase the bidding documents.

The price of each set of bidding documents is 200 yuan, which is non-refundable after sale.

Price of bidding documents: one copy of 200 yuan, and the bidding documents are not refundable after sale.

Account Name: Hezhou Municipal Government Procurement Bidding Center

Bank of deposit: Hezhou Avenue Branch of Hezhou Branch of China Construction Bank.

Account number: 450016474020591111.

Eight, the name, address and contact information of the procurement agency:

Name: Hezhou Municipal Government Procurement Bidding Center

Address: Hezhou Avenue 1-3, Hezhou City

Postal code: 542899

Project leader: Mr. Qin.

Tel: 0774-5 137827, fax: 0774-5 137849.

Contact department for purchasing bidding documents: General Department.