A website must first determine its target audience. Of course, the main target audience of the website for university campus is college students. According to my analysis, college students are mainly interested in websites such as entertainment, study, communication and entrepreneurship. Among them, entertainment is mainly online games, music, pictures and so on. Learning is mainly school supplies, English learning and communication are mainly forums and blogs. And entrepreneurship is website entrepreneurship and small-scale entrepreneurship. Then we can find the positioning of our website according to the interests of college students and cater to the needs of college students.

Second, publicity.

Because the places where college students live and study are relatively concentrated, they can concentrate their resources on publicity. For example, posters can be posted, posts can be posted in campus forums, and students can help publicize them.

However, it should be noted that we must make the website itself better and then promote it, otherwise we may be disappointed, resulting in a bad reputation, and it will be more difficult to correct it in the future.

School website planning book (1) 1. Navigation bar of home page:

School profile, campus news, school characteristics, teachers, teacher-student blogs, student works, online enrollment, teacher recruitment.

The home page contains the general situation of the college, information center, major setting, teaching staff, teaching window, training base, student work, enrollment and employment, work display and other links.

1. school profile: It mainly introduces the general situation of the school development.

2. Campus news: show interesting news, student activities,

3. School characteristics: including different majors under the network college. Courses and employment prospects of various majors.

4. Teachers: excellent teachers of network college, teachers that students like, etc. It is better to have photos, which can bring the distance between students and teachers closer.

5. Teaching window: teachers' teaching and research, teaching reflection, excellent course display, etc.

6. Training base: Network College provides better learning conditions for students, so that students can give full play to themselves.

7. Student work: some meaningful activities and works exhibitions attended by students of various majors under the network college.

8. Enrollment and Employment: A detailed analysis of the work prospects of various majors under the network college provides some employment news. Exhibition: Excellent works of students from various majors under the College.

9. Exhibition of works: Exhibition of outstanding works of students from various majors under the Network Media College.

Second, the website classification column:

College Profile: A College Profile B College Profile C College News D Notifies E Department F Institution to set up G major settings.

Information center: a informs b college news c colorful college

Teacher: Excellent teachers are the most popular teachers among students.

Teaching Window: Educational Research B Teaching Reflection C Excellent Course

Student work: a student work b student dynamics c student associations d volunteer activities e student party group construction f rules and regulations

Enrollment and employment: a employment consultation b employment guidance c enrollment information

Exhibition of works: a web page works b software works c graphic works d other works

Third, the column setting

1, display channel

School profile: (article introducing the basic situation of the school)

Leadership: introduce the honor and teaching (management) concept of the current leading members, and show the unity, diligence and integrity of our school. (Photo and basic information of each leader)

School performance: various recognition awards that the school has won in recent years. Management system: some school management systems in our school.

Xiao Wen style: The beautiful educational environment and excellent hardware facilities of the school are mainly displayed by pictures.

2. News channel

Education News: Excerpts from current affairs reports of various education websites.

Campus communication: the latest report of the school

Publicity of school affairs: notice of documents in various offices (principal's office, academic affairs office, political security office and general affairs office)

2. Friends of teachers

Teachers' elegant demeanor: the touching images of teachers in our school in various activities and competitions. Brief introduction of outstanding teachers in our province, city and county (photos and brief introduction of each teacher)

Scientific research achievements: excellent teaching plans for the achievements of scientific research projects in our school: excellent teaching plans for some school teachers.

Excellent papers: excellent teaching papers recently published or awarded by school teachers.

3. Student Garden

Campus star: Introduce the popular science fields such as outstanding students and outstanding flag-raisers in recent schools: popular science knowledge.

Student's Works: Students' winning compositions in competitions at all levels, showing outstanding works such as computer works, calligraphy and painting works.

5. Parent channel

Expert guidance: some suggestions made by education experts to parents to guide celebrities how to educate their children; Some articles, examples and stories about how to educate children; Family education experience: the experience of parents and teachers in educating their children.

6. Download Center: The activities organized by the school are recorded with video cameras and uploaded to the Internet for everyone to watch. (video)

7. Teachers' Blog:

8. School Forum:

9. Message: Parents, students and society's opinions and suggestions on the school.

10, website survey: investigate a problem.

School Website Planning Book (II) With the rapid development of the Internet today, websites are becoming an important position for schools, companies, enterprises, governments and organizations to display their images, release information, expand their business, serve customers and communicate internally. It can be said that the speed, distance and interactivity of the website are the main factors that make it stand out in the media.

First, the significance of school website construction

1. The school website is the "trademark" of the school. Every school has its own characteristics, and every school has its own personality. In this highly information-based society, establishing your own school website is the most direct means of publicity.

2. It is a bridge network to realize the distribution of educational resources. There is a huge educational resource pool, which brings together the strength of the whole society and makes educational resources grow infinitely. For developed and underdeveloped areas, schools with high investment and schools with poor conditions have equal access to educational resources, so that every teacher and student can get equal training and education opportunities, which is no longer limited by school level, teaching materials and teachers' ability. It can not only greatly improve the teaching efficiency, but also realize the social ideal of educational equity.

3. The school website can provide a new way of teaching interaction. The school website has new ways of communication between teachers, between teachers and students, and between students. No longer restricted by traditional classrooms. It allows schools in Guangzhou and Beijing, urban and rural areas to live together, discuss and enjoy each other. The geographical boundaries are blurred here, and the school website is really a home without walls.

4. The school website can provide a personalized learning platform. Different students have different ways to know the world, and there are many ways to know the world. The rich resources provided by the Internet enable students to find different educational methods and get what they need. And allow different students to receive education and study along their own path at their own pace, so that students will have the opportunity to enjoy the best educational opportunities, fully explore their inherent potential and cultivate their unique personality and personality.

Second, the basic module and function expansion of the school planning scheme

The Plan of School Website Construction includes a student self-help website creation system and a teacher system. Schools can manage cluster websites through the "School Website System", and use the website creation system to apply for domain names in real time, deploy in real time, adjust the structure, modify templates, manage columns, publish content, manage files, monitor status, and select online communication, forums and other customizable services.

In this highly information-based society, establishing your own school website is the most direct means of publicity. The super-time-space characteristics can not only let people in the region know about your school, but also let the world know about your school. The school website can provide a new way of teaching interaction, so that the communication between teachers and students, teachers and students has a new way, which is no longer limited by traditional classrooms. Geographical boundaries blur and disappear here, and it is really a school without walls. When making the planning scheme of the school website, we should add more characteristics of the school and integrate our own advantages. Some special advantages can be used as columns to attract visitors.