The fourth step of writing a good composition: the beginning, how to start? A little reference: first, come straight to the point, which means what you want to write, describe it at the beginning, or express your views directly; The second is the opening introduction, which leads to what you want to say from the opposite side or related events.
The fifth step of writing a good composition: the ending, because the structure is well thought out, the middle words are logical, and the ending will have an unusual effect. At the end, you should show positive and optimistic thoughts and sentiments, give people the taste of hope and sunshine, but don't talk big. It should be combined with the composition itself, and it can't be unconstrained and unconstrained, and it can't leave an intriguing ending for people to produce.
The above is the idea composition, but these can only be done by the usual accumulation, so what can be done to accumulate?
First, the most important thing in writing is language. How to organize the language so that your language can be read easily and make people feel comfortable is very important. This is the first impression (no matter whether the writing is good or not), which requires you to read more beautiful prose at ordinary times, record the language you think is classic or beautiful or magnificent, and you can imitate it or even use it directly when writing.
2. How can I write a good composition? One composition has just been advertised. ? Hmm. . In fact, composition is a problem that many primary school students have.
Teach you a few tricks (maybe all your teachers have said)
Write first! ! ! ! ! It's true. But I believe your writing can't be bad. )
Then. It's a primary school composition. I suggest you use the total score. . . This is the cheapest! You will find some various questions and answers.
The beginning and end of the material can be found in. . For example (I can never get tired of using this) (xxxxxxxxx) is by no means a complete jasper. but
This is a necklace made of countless pearls. . Every representative (XX. . )。 When you. . . When you. . . (using parallelism)
These are all composition skills. . . And the narrative of primary school. . More use of environmental psychology description,
Never use prose! ! ! Be sure to write a specific thing! ! ! !
There are many more.
You know it yourself ~ ~ (You are so clever. . You know ~ ~)
Here are some writing skills in the examination room ~ ~ ~ ~ ~! ! ! !
In the exam, there are often cases where the composition is too late to be done, the composition gets stuck in the middle and the composition can't be finished, which greatly reduces the scoring rate of the composition to be tested. However, if we can take some emergency measures, we can often win by surprise, save the defeat and relatively improve the score of the composition to be tested.
First, the grafting method. It is to slightly modify and replace the original model essay or written exercise in the structure of the article, or the relevant figures, or the themes expressed, or the arguments listed, so as to make it conform to the propositions and requirements of the examination. This can not only save writing time, but also improve writing quality. Use it not only when writing time is insufficient, but also when writing time is sufficient.
Second, direct substitution method. In the exam, because the first half of the basic questions took too much time, the writing questions in the second half were in a hurry, so it was objectively not allowed to be carefully conceived. Instead of writing half, it is better to deviate slightly from the proposition and requirements of the exam composition. Because the reviewers attach great importance to the integrity of the composition, at this juncture, they might as well directly replace the articles that are impressive and similar in content and style on weekdays.
Third, the wrong way is wrong. When writing an exam, sometimes you will find that the article is off topic or off topic because of carelessness in the exam, but if you redesign it, there will not be enough time. In this case, instead of writing a few paragraphs in another way, it is better to complete the whole chapter by making mistakes. Of course, it is necessary to be as far-fetched as possible, put the pieces together, work hard on deduction, analysis and summary, and work hard on lyricism and conclusion, so that the article can be destroyed and saved.
Fourth, the method of compiling the outline. Sometimes during the exam, because I am busy attacking the basics and doing small compositions, there is not much time left for big compositions. No matter how fast it is, it is not enough. It's better to make an outline than just write a beginning or leave it blank. Of course, the outline should be as detailed and specific as possible, at least let the reviewers see the structure, theme and general content of the article, and if possible, fill in the beginning and end to give the reviewers a glimpse of literary talent.
Fifth, leave blank. When writing an exam composition, it is also common that you can't write it down because you don't make an outline in advance. Most candidates often think hard and bite their heads to be continued. The more I think about it, the more I feel that time is tight, and the more I think about it, the more I feel that I can't contact. At this time, it is better to leave blank, write down what you have considered in your own ideas first, and wait until the ideas are clear and the contents are recalled, or make up after the full text is completed, which is also the best policy for the article.
Six, rebate title method. In any case, the deduction of questions in the composition is extremely important, not to mention it is particularly necessary when the exam composition can't be finished. For example, in a city, the title of the senior high school entrance examination in a certain year is "an unusual exam". After describing a thing, once I can't think of a better ending, I might as well end it with "what an unusual exam this is for me." With the end of such a deduction, the composition score may rise sharply.
Seven, take care of the beginning method. Both narrative and argumentative essays pay more attention to the coordination of the beginning and the end. If the exam composition can't find a better ending, you can write it in a coordinated way at the beginning.
Eight, the finishing touch method. In narrative writing, proper discussion can often point out and deepen the theme, but when the exam-oriented composition is too late to end, it is necessary to carry out relevant discussions to summarize the topic. This is not only a last resort, but also an emergency measure.
I told you every word in my heart. . Dear ~ ~ ~ o (∩ _ ∩) O. Remember to adopt ~ ~ ~
Write a composition about your favorite advertisement. I think everyone must have advertisements they like or dislike, and be happy. This is the sixth grade composition "My favorite advertising composition". At this moment, my favorite advertisement flashed before my eyes. The young man grabbed the badminton and handed it to two virgins. The advertisement goes like this: there is an old man and a car full of garbage in a street. Then the old man and the young man smiled at each other. At this time, two girls were playing badminton and accidentally bumped the badminton into a tree. It is difficult to cross an arch bridge. My favorite advertising composition. I think my favorite advertisement is "Care for others and be happy with yourself". I remember once, I was watching my favorite cartoon. Suddenly there was an advertisement. At that time, I hated advertisements, but I still read them, so I didn't understand them, and then I threw them in the trash can. Finally, there appeared "caring for others, when a young man pushed it back." The old man felt strange and looked back. When the young man saw a can in a clean street, he kicked it up and down and finally kicked it into the trash can because they were too short.
4. How should the advertisement be written? Every TV channel and every newspaper always needs advertisements. A good advertisement is really kind, creative, can move people's hearts, and plays a good role in promoting products and promoting sales.
However, some advertisements take a long time, and inferior advertisements often do not conform to the actual situation and have vulgar ideas. For example, when the answer is about to be published, several advertisements often pop up, and the advertising time is very long.
Every time there is an advertisement, dad will transfer it. By the time he transferred, it had already started, and I haven't seen the answer yet. I told my father, but he disagreed. In fact, the practice of some programs is very desirable, and the remaining time for writing advertisements at the advertising boundary is generally about one minute, so the audience will not feel bored.
And we all know the advertising time, and we have a bottom in our hearts. Some advertisements make people wonder how long it will take, and their hearts are like a bottomless pit. I don't know how long it will take. Some advertisements are especially deceiving, and some people are often deceived by false advertisements on TV, which makes some people who are not rich owe a lot of debts and even lose everything; Let some people leave permanent scars and indelible memories; Let some people lose their jobs, lose face, dare not meet people, dare not step out of their homes … all this is because of fake advertisements! I think we should work hard on this issue in government departments and advertising companies. The competent department should design an unforgeable sign. Advertising companies should first check whether there is this logo before shooting, and if they violate it, they will be severely punished.
In some advertisements, there is a phenomenon of changing idioms. Although it is novel, it is easy to confuse the right and the corrected in a subtle way, and write wrong words. Advertising can be novel in other ways, and try to change idioms as little as possible.
If advertising can get rid of the above defects, then I believe everyone will not hate advertising.
Nowadays, public service advertisements on TV can be seen everywhere, and the advertisements are more and more humorous and intriguing.
For example, a public welfare children's channel: a can was thrown into the train, and people on the train kicked back and forth, and no one picked up the thrown garbage. Finally, only one person sent a TV voice: "The ball is on the 8 th." The man picked up the cans and threw them into the trash can. "The goal is in." I have to laugh. After reading this advertisement, I can't help thinking about our real life. In fact, littering is a conveyor belt. Once I was playing on the playground, one of my classmates took a piece of candy and put it in his mouth. Tang Zhi threw it on the ground. I wanted to throw it in the trash can, but I couldn't help throwing it on the ground. An example of this is very common.
"I hope China will be civilized and the Olympic Games." People who want to see thought-provoking public service advertisements can understand that we can't rely on others or ourselves for civilization, as long as everyone takes a small step forward. Now, public service advertisements can be seen everywhere on TV, and the advertising words are more and more humorous and thought-provoking.
It's like a public service advertisement on children's channel: a can was thrown on the train, and people on the train kicked around, but no one picked it up and threw it into the trash can. Finally, there was only one person left, and the TV sounded like this: "No.8 got the ball." The man picked up the cans and threw them into the trash can. "The goal is in." It makes me laugh. Seeing this advertisement, I can't help thinking about our real life. Actually, littering is contagious. Once, I was playing on the playground, and a classmate gave me a piece of candy. At the same time, he put it in his mouth. When the candy paper was thrown on the ground, I wanted to throw it into the garbage chute, but I couldn't help throwing it on the ground. Such examples are also common.
"Civilized China is looking forward to the Olympic Games." I hope people can understand after seeing those thought-provoking public service advertisements: civilization can't rely on others alone or on themselves. As long as everyone takes a small step, it will make society take a big step.
6. Writing a composition advertisement on the topic of advertisement, as the name implies, is to publicize information such as goods and services to the public.
In order to make it widely known, its content must be well-made and memorable to the audience. However, since I can understand advertisements, especially in recent years, every time I see some TV advertisements, I will sigh, and people who lament advertisements have their names.
Here are just a few examples to reward you. First, the logic is chaotic.
For example, in a recent mobile phone advertisement broadcast on TV, a fat chef pushed the dining car from far to near after a bell rang, and then said, "Tell you, my mobile phone number is 13903877968." I turned off the phone as soon as I finished.
Then surprised people around began to ask about this number ... what a mystery! Who will call someone on their cell phone to ask for their cell phone number? Could it be that the chef rang the phone to show off the mobile phone he just bought, and then a burst of nonsense came? I don't think so. I really want to make a phone call and ask the advertising creative person with chaotic logic.
Sure, by the way, ask his phone number. Second, mechanical repetition.
This is divided into two situations. First, the same advertisement is played many times in a row.
For example, a soy milk advertisement: a so-called comedian touched his bald head and suddenly said, "Soymilk is better than black cattle!" " "After watching it again, there is nothing strange in my heart, but it is still short and pithy. Who knows it again, the same action, the same expression, the same voice: "Soymilk is better than black cow!" " "I feel a little annoyed at this time: I know it all, why should I say it again?
Then, the same voice rang again: "Soymilk is better than black cattle!" " "I can't help but get angry. I just don't buy soybean milk with the word "cow"! Enough is enough, so is advertising, isn't it? The second situation is that an advertisement is not updated for several years, which sounds boring. It's like a well-known toothpaste advertisement: a Beijing oilman with a Beijing accent flashed out of the alley and knocked on the tooth jar and shouted, "My teeth are all thanks to the blue sky and six treatments, and there is nothing wrong with them." "
Good teeth, good appetite, good food and good health. You see, the blue sky must be cured in six ways! "This kind of advertisement can be recited by TV viewers and even babbling children.
Manufacturers are too lazy to change advertisements, will they update their products? I don't know. Such mechanically repeated advertisements can only achieve the effect of "unreasonably delaying other people's time, which is tantamount to killing people for money".
Third, it is out of date. I used to listen to storytelling at lunch.
Before the program starts, there are usually several advertisements that you have to put up with. I remember the last advertisement I saw at lunch was this: an oversized faucet slammed water out.
In a short time, I typed a line of calligraphy with a magnetic baritone: "Diarrhea, that's it …" After I said that, the rice in my mouth was sprayed on the TV screen. You are a TV station. I have nothing against you. How can you be so insidious to me? It's really hard to say that a good lunch will taste bad when chewed in your mouth.
But "man is iron and rice is steel". In order not to be "hungry", I have to give up watching TV at lunch to preserve my appetite. Fourth, make a mountain out of a molehill.
One day when I was watching TV, I suddenly heard a very serious sentence: "Eight doctors, 12 masters, 16 scientific authorities, 48 famous scientists, and after six years of hard work, 100 times of scientific practice proved that-"I quickly sat up straight and pricked up my ears, ready to listen to the following paragraph, which was an introduction. It turned out to be "large calcium source, good absorption, good deposition and good arrangement." After listening, I sat for a long time, and suddenly it dawned on me: I said why there has been no movement in the domestic scientific community recently, and scientists are busy studying calcium tablets.
At the same time, I am also a little anxious: I have to send some "giant calcium" to Sweden quickly, but if I am late, I will miss this year's Nobel Prize ... Advertising is also an art ... It needs the cooperation of producers, manufacturers and TV stations.
It should be altar wine, which makes people taste and leave fragrance; It should be a unique flower, which will be appreciated and will not be forgotten. I think, as long as we put more energy and be more serious, and make every advertisement into a high-quality product, in the near future, everyone will no longer worry about endless boring advertisements.
At this time, the audience may say, "Actually, it's good to look at the advertisements." [Author's self-report] If you like watching TV on weekdays, you have to face advertisements.
Almost numbly immersed in advertisements, I will be a little excited when I see a boutique occasionally, and I will chat with my friends for a few days. However, what makes us happier is often those outrageous advertisements.
During the break, everyone got together and laughed with "appreciation". So I have such a worry: if all the advertisements in the future are made into fine products, what else can make us so happy? At the same time, I had the idea of writing down what everyone said on weekdays.
Under this creative impulse, I picked up a pen. So, there is this book.
[Teacher's comment] With the continuous development of social economy, people are exposed to more and more advertising information. As a part of art and economic life, advertising has attracted more and more attention.
Needless to say, advertising has brought a lot of convenience to people and huge profits to many enterprises. However, there is also a lot of information pollution in advertisements, which brings unnecessary trouble to people.
Chen Chaoyi's On the Present Situation of Strange Advertisements is a criticism of some advertisements that lack artistry. We must first affirm the little author's concern for life.
If the author didn't pay attention to life and think about life at ordinary times, there wouldn't be this article. Therefore, life is the source of writing.
Secondly, the author has high classification ability. He summed up the current situation of advertising oddities into four categories: logical confusion, mechanical repetition, untimely, and making a mountain out of a molehill. The second category is subdivided into two situations, which makes the article clear and structured. In addition, the combination of narrative and discussion, the grasp of discussion, humor in language and the golden mean are all worth learning by middle school students.
(Teacher Hong Zhou's comments) This article is transferred from [China Chinese Teaching Resource Network]:/ziyuan1/uploadfile/071/2007112884500.
7. How to write an explanatory advertisement? Explanatory writing is an article genre that takes explanation as the main form, explains things, clarifies things and gives people knowledge. It explains the characteristics, essence and regularity of things by revealing concepts. Descriptive words are very practical, including advertisements, instructions, abstracts, tips, rules, articles of association, comments, scientific sketches and so on.
Generally, explanatory text includes three specific styles:
A, with a certain literary, refers to scientific sketches, such as "Zhou Nan litchi Dan in June".
The second is popular science, such as March to the Desert and What's in the Universe.
Third, practicality, such as instructions and commentaries.
Explanatory text generally introduces the shape, structure, category, relationship and function of things, and explains the principle, significance, characteristics and evolution of things. Shang Yu Shu Gong is China's earliest expository essay.
Explanatory essays are widely used, generally divided into two categories: plain expository essays and literary expository essays. According to the different objects and purposes of explanations, they can also be divided into two categories: things expository essays and things expository essays.
Literary discourses are discourses that introduce scientific knowledge through literary forms.
The characteristic of expository writing is "saying", which has certain knowledge. This kind of knowledge, whether it comes from relevant scientific research materials or from personal practice, investigation and investigation, is strictly scientific. If we want to make things clear, we must grasp the characteristics of things and then reveal the essential attributes of things, that is, we must explain not only "what" but also "why". Generally speaking, the application of explanatory text only needs to explain the characteristics of things, and explanatory text must reveal the origin and essence of the problem.
Explanatory articles must be organized, and the order of explanations should be arranged according to the organization of things themselves and the laws people know. For example, the introduction of scenery and buildings is mostly arranged according to the geographical environment and orientation layout; Introduce the origin and evolution of things, mostly in chronological order; Explaining things is often arranged in a logical order. In a word, it is expounded step by step in a certain order, from the outside to the inside, from the real to the virtual, from the distance to the close, from the shallow to the deep. Sometimes in order to let others know things more accurately, under certain circumstances, as long as it does not violate the characteristics and laws of things, some adjustments can be made in the order.
Description is an expression method to explain and analyze things. Different objects have different interpretation emphases and levels. When explaining physical things, we should generally pay attention to the position of space; When explaining abstract things, we should focus on explaining concepts, characteristics, sources, structures, types, similarities and differences, comparisons, connections and functions.
Explanatory writing is a style that objectively explains things, with the purpose of giving people knowledge: or explaining the state, nature and function of things, or clarifying things. Chinese stone arch bridge belongs to the former. Taking Zhao Zhouqiao and Lugou Bridge as examples, the characteristics of Chinese stone arch bridges are illustrated, which are not only beautiful in shape, but also firm in structure. Language of Nature belongs to the latter, and the article scientifically explains the knowledge of phenology. Explaining the characteristics of things and clarifying things are two types of expository writing.
In order to explain the characteristics of things clearly, or to explain things clearly, there must be appropriate interpretation methods. Common explanation methods include giving examples, classifying, enumerating data, comparing, drawing charts, defining, explaining, making metaphors, imitating appearances and so on. The best method should be chosen according to the object of explanation and the purpose of writing. On the one hand, it obeys the needs of the content, on the other hand, the author has the freedom of choice. Whether to adopt a certain interpretation method or a variety of interpretation methods, whether to adopt this interpretation method or that interpretation method, can be flexible, not fixed.
Instructions should be in order, which is a necessary condition to make the contents of the instructions organized. The common order of interpretation is: chronological order, spatial order, logical order. The chronological order of description is similar to that of narration. Spatial order, we should pay special attention to the location of space, pay attention to the location and direction of things, such as inside and outside, size, up and down, front and back, left and right, southeast and northwest. Logical order, usually expressed by reasoning process. What order is adopted mainly depends on the characteristics of the objects expounded by the author. Explain the development and changes of things, and the time sequence is easy to express clearly. It is difficult for readers to understand the structure of buildings without spatial order. Explain things in logical order, so as to reflect the internal relations of things.
The accuracy of explanatory language is the premise of explanatory language. Time, space, quantity, scope, degree, characteristics, nature, procedures, etc. All require accuracy. The explanation is practical. A slight mistake is a drop in the bucket. For example, an explanatory article said, "A dragonfly can eat 2400 mosquitoes a day and night." It is obviously impossible for 2400 mosquitoes to get together, which is many times larger than a dragonfly's body. How did this mistake come about? According to statistics, dragonflies can eat 50 to 100 mosquitoes an hour. Eat/kloc-0.00 animals an hour, 24 hours a day, of course, 2400 animals. The author's multiplication calculation is correct, but he ignores that dragonflies can't keep eating mosquitoes 24 hours a day. This is a joke.
On the premise of accuracy, the explanation language is famous for its simplicity and vividness. Because of the different language styles of the object and the author, the language of explanation is also varied: either general or specific; Or concise, or plump; Or concise, or detailed; Or plain and simple, or humorous, in short, eclectic.
Reading discourse and writing discourse can be linked. The four points mentioned above should be grasped, and attention should be paid to reading and writing, but the requirements should be in line with the students' reality.
8. How to write and appreciate advertising language Smoking is forbidden in this composition, even the Crown brand is no exception.
-Advertising words to promote Crown brand cigarettes
[Appreciation]
Cigarettes are toxic and harmful to human health, so smoking should not be advocated and banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The advertising words of Crown brand cigarettes can be described as unique. Advertising words are only 12 words, but the content is very rich. It not only promoted the theme of smoking ban, but also achieved the effect of promoting and praising crown cigarettes. On the one hand, the propaganda is positive, and all cigarettes, including Crown brand, are prohibited, and the attitude is firm; On the other hand, actively promote sales. Although crown cigarettes are also banned, they are different after all. If you want to smoke, they are still crowns, which gives people great temptation. These two aspects are in harmony and unity in a short sentence.
Advertising takes advantage of people's psychological contrast, adopts counter-productive methods and uses popular and concise language, which has a strong artistic effect and leaves a deep impression on people.
Nothing was added, but water was added.
-Advertising words to promote milk powder
[Appreciation]
Many advertisements often like to show the quality of their products with purity and authenticity. This milk powder advertisement also highlights the word "pure", but it cleverly avoids the familiar word "pure", but starts from the opposite side, starting from the specific production process, and expresses it in image language. The former sentence "no additive" indicates the purity of the product, and the latter sentence sharply uses "however", further indicating that the purity is not enough and there can be no moisture, which highlights the characteristics of "powder".
The language is concise and the word 12 is full of twists and turns. The text is simple, but the image is concrete. At first glance, this language is not surprising, but when you think about it, it is endless.
Finally, there will be a road and a Toyota.
-Advertising words promoting Toyota.
[Appreciation]
This advertisement was successfully changed into an ancient poem, "Doubt no way back, have a bright future and another village". The text is concise, but rich in connotation: first, it highlights high quality, and advertising words do not directly promote product quality, but show it through sales; Sales volume is not directly expressed by quantity, but indirectly expressed by road; Second, it shows that the car has strong adaptability. "Where there is a road, there must be a Toyota car", which means that no matter what the road is, Toyota cars can ride freely and freely. The third is to show strong self-confidence, two "must have", a firm tone, giving people a trustworthy feeling.
This advertisement uses the most authentic rhetorical devices. 14 Although there are nine words that are the same, it is easy to read, sounds good, and is easy to remember and spread.
Don't sell your gold unless you find a suitable buyer.
-Advertising words for gold in jewelry stores.
[Appreciation]
I want to buy gold myself, and of course I want others to sell it. But the real advertisement is "Never sell your gold". Standing in the other side's position and thinking of the other side, this is not to smash your own job. However, when you see the next sentence "unless you find a suitable buyer" with eagerness, you will think it is smart because it is also considering its own interests. What it really means is that gold can also be sold, as long as there are suitable buyers; As for who is the right buyer, it goes without saying that it must be me.
First, a heavy knock gives you a stimulus, causing a suspense, and then a gentle smile and a quiet whisper reassure you and convince you. The superb technology is simply amazing.