On the day of the end of Tesla Battery Day, on the eve of the only A-class auto show in 2020, Geely attracted the attention of the whole car circle with a brand-new concept car, a redefined smart car architecture and a new era of its own.

Compared with Musk, who has been painting cakes, the prepared Geely makes people see another fierce soldier on the battlefield of smart cars.

Due to the global COVID-19 epidemic, Tesla's annual "Battery Day" show was postponed from April to September 22nd (local time). However, this press conference, which hung the appetite of onlookers, caused Tesla's share price to plummet by 6% and its market value evaporated by more than 20 billion US dollars. The reason is nothing more than Tesla's answer sheet is not satisfactory. A "million-mile" battery (with a battery life of more than 1.6 thousand kilometers) will jump for three years, and another new battery that is not "sexy" will be PPT.

Musk did not calculate that Tesla's annual show had just ended. In the world's largest automobile market, Geely threw out a surprising heavy research and development achievement that day, directly putting the concept car and the research and development achievements of the past four years on the table.

The so-called "Tesla killer" is probably not a certain car. The face-to-face competition between traditional car companies and Tesla does not depend on the outcome of a certain product, but on the logical level of smart cars.

As An Conghui, President of Geely Holding Group and CEO and President of Geely Automobile Group, said at the press conference: "Architecture is a kind of creation, which leads to a series of great creations."

Architecture can lead to a series of great creations, and architecture itself is a kind of creation. Compared with Volkswagen MEB, MQB platform and Toyota TNGA architecture, Geely is more like "redefining" the architecture this time. Architecture is no longer just a hardware platform, but a solution combining software and hardware. By integrating digitalization, internet and intelligent technology into car building, its imagination space has the ability of geometric growth.

In order to meet the challenges of the future smart car era, Geely launched the "vast sea" architecture, integrating hardware layer, system layer and ecological layer, and relying on hardware capability+system computing power+ecological collaboration to build a future travel service system. On the same day, the first model under the vast platform, the zero concept concept car, was unveiled, and it is expected to be launched in 202 1. At present, 16 new car has been planned under the vast framework, covering more than 7 brands.

At the same time, Tesla's "million-mile battery" was also realized for the first time under the Geely architecture. Geely released the world's longest-lived battery, which was jointly developed with Contemporary Ampere Technology Co., Ltd.. Under NEDC working conditions, the cruising range is over 700 kilometers, 200,000 kilometers have no attenuation, and the service life is 2 million kilometers.

In terms of intelligent network connection, the new SEA OS in-vehicle intelligent solution, full scene and full life cycle FOTA (in-vehicle air upgrade). In terms of automatic driving, the vast architecture adopts the technical route of advanced assisted driving, highly automatic driving and fully automatic driving, and hopes to realize fully automatic driving on open roads in 2025.

1

Geely marches into the "ocean"

The development of technology, talents and time will all give the same answer. The transformation of thinking logic is a threshold that is not so easy to cross for traditional car companies. ?

When the land is gradually submerged by the sea, the elephant turns to find the way just to delay the time of death, and the key to survival is to know how to swim in the sea. In order to get tickets for the next era, Geely invested 654.38+08 billion in four years.

Change begins with people. An Conghui said at the press conference: "Please allow me to introduce myself again, An Conghui, Chief User Experience Officer (CEO for short)".

In the follow-up interview, An Conghui explained that although it was necessary to know customers in the past, due to the rapid development of technologies such as the Internet, 5G, cloud computing and big data, consumers' demand for products has undergone fundamental changes. "We should stand on the customer's point of view and ask the enterprise to make a breakthrough."

Based on this, Geely has also carried out a series of organizational changes, breaking the mechanism of reporting from layer to layer until the decision-making level, opening up all relatively independent organizational modules horizontally, coordinating and responding quickly, and forming an enterprise life organism.

At the same time, in terms of technology research and development, Geely feels that the changes in the industry are also huge. Hu Zhengnan, president of Geely Automobile Research Institute, lamented, "I have been in business for more than 20 years, and the deepest feeling of doing this project is that the development model has really changed."

The changes experienced by Hu Zhengnan can be seen from the essays in his circle of friends that night: "The digital economy has come, and we have changed the original product definition again and again. Frequent visitors in the office have become world-famous chip manufacturers, and idioms have become iterations and algorithms. More importantly, the change from the heart, the successful experience of the past twenty years suddenly became the fetters of new thinking ... "

Specifically, before developing new products, the main engine factory first considers who is the competitor, which is based on the thinking of product competition, technical competition and legal compliance. However, in the past four years, Geely Automobile Research Institute has greatly changed the development concept of the vast architecture itself based on the needs of user experience when developing the vast architecture.

In the early stage of product development, Geely paid more attention to the concept of smart life and the use of electric vehicles. "The right to use vehicles has changed a lot. * * * likes to travel and drive. Based on different scenarios, it is difficult to satisfy all scenarios with a fixed product definition. "

For example, Cao Cao, a travel platform under Geely Group, and engineers from Geely Automobile Research Institute meet drivers on the platform every month to learn about drivers' car habits, passengers' behavior, in-car interaction, charging intervals and methods, and the time when mileage anxiety occurs.

"We have counted the charging habits of more than tens of thousands of users in usage scenarios. Basically, how do they feel about mileage anxiety when they start charging? How to make our strategy based on various scenarios. This development model is completely from the user's point of view and is completely different from traditional development. "

2

The "hard" strength and "soft" ability of huge buildings

For the definition of vast architecture, An Conghui further explained that, first of all, Geely's vast architecture is more open. For the core technology of the whole architecture, we still have to develop it ourselves, such as the most basic hardware layer, which must be developed by the OEM itself; For the construction of system layer and the design of architecture, it is necessary to make limited opening on the basis of mastering core technologies; For the ecological level, Geely has established a new foundation through the hardware layer and the system layer, so it can make the ecological layer more open and ensure a better user experience.

If Tesla is the apple of the automobile industry, then Geely wants to be Android. But on the basis of Android, Geely also has the role of a car manufacturer.

"At the hardware level, we already have a good foundation, such as the technical accumulation of acquiring Volvo and CMA architecture. Intelligent electric vehicles will have higher requirements on the hardware layer, such as safety and comprehensiveness. Our understanding is not one-sided. Our building is a combination of soft and hard. This is our definition of the future car architecture. "

Through the continuous improvement of technology, in 20021year, Geely will realize a high degree of automatic driving of personal vehicles on structural roads. By 2023, the highly autonomous driving function will be further extended to open roads. For smart vehicles such as Robotaxi, Geely will take the lead in realizing fully automatic driving on structured roads in 2022; It is planned to realize fully automatic driving on open roads by 2025.

As a global car company, we should keep our feet on the ground while looking up at the starry sky. An Conghui believes that with the advent of the pure electric era, it is impossible to suddenly occupy the entire market. "The automobile market category ranges from traditional cars to energy-saving cars (referring to hybrid vehicles) to pure electric vehicles. We have CMA, BMA, SPA and SEA architecture. While we have a basic judgment on the proportion of pure electric vehicles in the future, we will also focus on developing energy-saving vehicles. "

Geely's system strength is being demonstrated-Lectra's fuel vehicles and energy-saving vehicles are benchmarked against mainstream joint venture brands, and the smart electric vehicles under the Geely Sea framework challenge Tesla and the new forces of building cars.

three

The real challenge hasn't come yet, but Geely is ready.

While trying to be down-to-earth, while holding the stars and the sea, in the face of future competition, Geely, who looks quite calm, also had "anxiety" for a while.

In 20 18, Geely's annual sales reached1530,000, ranking first among independent car companies, which is a highlight moment of Geely so far. But it was also in that year that a slogan of "live" in the automobile circle came from An Conghui's mouth: "My colleagues and I think about how Geely Automobile" lives "every day. It's good to be alive. We can experience the process of China automobile enterprises becoming world-famous automobile enterprises from scratch; But it's really hard to live. We have been careful, walking on thin ice. "

When talking about the judgment of the year, An Conghui told the automobile industry that it was because the automobile industry was regular. After decades of rapid development, China automobile industry should enter the stage of industry self-adjustment. Judging from the laws of mature markets such as Europe, Japan and the United States, there are as many as 100 car companies, and there are not many left.

"I don't believe there will be so many car brands in China in the future. The competition is not fierce enough now, and it may have to wait until 50% of the enterprises are gone. The epidemic situation has accelerated the adjustment of the automobile industry. This stage must be experienced. Come early or come late. "

Geely should also stick to it, that is, it will not relax its obsession with R&D in the face of difficulties. The vast architecture released this time is also one of the achievements of Geely's continuous investment in these years. Geely's research and development expenses have not been reduced, and it has also encountered some great challenges and tried to live longer. "

As Hu Zhengnan wrote in a circle of friends on the evening of 23rd: In this era, everyone is waiting for Geely's answer. Facing the declaration of the next decade, Geely handed in an opening report.