1, the principle of marketization
The development of ice and snow tourism should follow the principle of market orientation. The so-called marketization principle is to determine the theme, scale and level of resource development and develop marketable ice and snow tourism products according to the demand content and changing law of the tourism market. The market demand of ice and snow tourism has obvious regional characteristics, so it is very necessary to adhere to this principle in the development of ice and snow tourism products. It is necessary to fully understand the natural conditions, economic level, historical background, religious beliefs, customs and habits of the main ice and snow tourism target markets, and analyze the characteristics of ice and snow tourism demand in various places, especially where the main ice and snow tourism target markets are located.
2. The principle of resource uniqueness
The law of regional differentiation leads to differences in tourism resources in different regions, thus forming different characteristics. Ice and snow tourism resources are the basis of developing ice and snow tourism products. The successful development of ice and snow tourism products largely depends on the rational utilization of ice and snow tourism resources. Only with characteristics can it be attractive, competitive and vital, so the development of ice and snow tourism products must adhere to the principle of highlighting characteristics. Therefore, when developing a certain or a certain kind of ice and snow tourism products, we must fully consider the nature and characteristics of the ice and snow tourism resources on which the ice and snow tourism products are developed.
3, the principle of product structure optimization
The principle of optimizing the product structure of ice and snow sports tourism is to realize the diversification, serialization and matching of ice and snow tourism products based on local ice and snow tourism resources and guided by the international and domestic ice and snow tourism market demand. Tourism demand is a comprehensive demand including food, shelter, transportation, travel, shopping and entertainment. Therefore, the ice and snow tourism management department needs to comprehensively develop all kinds of tourism products to make them develop harmoniously. At the same time, it is necessary to make overall plans to develop different grades of ice and snow tourism products, such as luxury, standard and economy, to meet the consumption demand of ice and snow tourism in all walks of life and improve market share.
4. Principles of environmental protection and social benefits
The purpose of developing tourism resources is to make better use of tourism resources, and the ecological environment is the material basis for the existence of tourism resources. Only by generating good environmental benefits and realizing the coordination of economic benefits, social benefits and environmental benefits can the development of tourism resources be successful. This is the general principle of tourism resources development and the principle that ice and snow tourism development must follow. (Lv Wei Chuangjing)