The blank spots and power points of advertising media-Take the combination innovation of advertising media of Delhui as an example. Author: Liu Jiang Source: Social Science/Economic Exchange This article is all-encompassing, and the dialectical law of making something out of nothing is also applicable to advertising. The powerful media sought after by people has reduced the advertising effect because of too intensive advertising, which is just a sham; On the contrary, the advertising media ignored by people can produce a surprise effect because of its low homogeneity, which is nothing. The interactive transformation of existence and non-existence makes us realize that today's media strategy and advertising planning need more wisdom and strategy. (*** 1 page) Keywords: advertising media combination, Delphi company, advertising company, Fujian, advertising media.