1. Traditional culture: Pu 'er tea has a long history and cultural heritage in China. Traditional patterns and colors, such as moire in Emei Mountain and ancient regular script font, can be added to the packaging design to express the historical origin and cultural essence of tea.
2. Pure modeling: the quality of Pu 'er tea is important, so the packaging design needs to highlight the excellent quality of tea. Simple packaging modeling, comfortable feel and high-quality materials can make consumers feel the purity and high quality of tea.
3. Simple and modern: It is a feasible design direction to integrate modern elements on the basis of tradition and highlight the quality characteristics and fashion sense of tea with simple and modern visual effects. Through simple modeling, color matching and font design, Pu 'er tea glows with the modern flavor of the new era.
4. Visible tea: The appearance, texture and quality of Pu 'er tea are what consumers are most concerned about, so the packaging design needs to highlight the visual effect, adopt transparent materials or design visible tea forms, so that consumers can have a more intuitive feeling when choosing Pu 'er tea products, enhance their trust and enhance their desire to buy.