1. It has a rich resource base. Yunnan's tourism resources are formed in the complex geographical environment, rich biological resources and diverse ethnic and cultural backgrounds, and have the characteristics of diversity, uniqueness and excellent combination of various landscapes. Not only the natural landscape is rich and varied, but also the humanistic landscape represented by national culture is exotic and colorful, which provides a rich national cultural heritage for the development of tourism. The combination of natural landscape and human landscape is excellent and complement each other. Many scenic spots (spots) have high international popularity and taste, which are suitable for carrying out various types of tourism activities and have the conditions to develop into world-class tourism products. It has the geographical advantages of neighboring countries in Southeast Asia and South Asia. By building an international corridor and cooperating with the construction of roads, railways, aviation networks and water transport in Yunnan, it is conducive to regional cooperation with neighboring countries and provinces and to integration into the tourism circle of Southeast Asia and South Asia.

2. The development of tourism has accumulated a certain foundation. After years of intensive cultivation of tourism, the construction of tourism infrastructure has made breakthrough progress and created a number of well-known boutique scenic spots. At present, there are 14 national and provincial civilized scenic spots in the province; It has 10 national scenic spots and 1 national tourist resorts, ranking third in the country; There are 48 provincial-level scenic spots and 6 provincial-level tourist resorts, covering an area of10.3 million square kilometers, accounting for 3.3% of our province's land area, ranking among the top in the country; China has five famous historical and cultural cities: Kunming, Dali, Lijiang, Jianshui and Weishan. There are three provincial historical and cultural cities: Baoshan, Tengchong and Weixin. There are 1344 key cultural relics protection units officially approved by people's governments at all levels in the province, including 7 national 102 provincial102. The comprehensive tourism transportation and service system has been continuously improved, forming a relatively complete industrial system and infrastructure comparative advantage compared with other provinces and regions in the west, laying a good foundation for the development of Yunnan tourism during the tenth five-year plan period.

3. Facing the huge market demand. According to the prediction of the World Tourism Organization, by 2020, China is expected to become the world's largest tourist receiving country and the world's largest tourist destination country, and the number of international tourists will reach 654.38+37 billion, accounting for 8% of the total world market share. At the same time, with the increase of disposable income and leisure time of China citizens, the domestic tourism demand is expanding day by day. This will provide more space for the development of tourism in our province.

4. China's entry into WTO and the implementation of the western development strategy provide a good opportunity for the development of Yunnan's tourism. In the strategy of developing the western region, the state has defined various preferential policies that are beneficial to the development of tourism, such as tourism bonds, opening to the outside world, fiscal revenue, investment and financing, infrastructure construction, and ecological environment policies, which have created a good macro-policy environment for the development of tourism in Yunnan.

5. Opportunities brought by the construction of China-ASEAN Free Trade Area. The start of the construction of China-ASEAN Free Trade Area will make Yunnan truly move from the end of opening to the front of opening, and bring new opportunities for regional cooperation for Yunnan's tourism development.

6. Opportunities brought by participating in Lancang-Mekong sub-regional tourism cooperation. Formally put forward the idea of building a unified Lancang-Mekong tourism circle and building an eight-country park in Southeast Asia. According to this idea, Yunnan Province will play an important role in the cooperative development of tourism markets in relevant countries. By expanding the tourism markets in surrounding areas, tourists from sub-regions will be transferred to other domestic tourist destinations to attract domestic and foreign tourists to visit Yunnan. At the same time, according to the relevant regulations of China, border or outbound tourism will be conducted to countries in the subregion.