1996 as the head of the Department of Journalism (predecessor of the School of Journalism and Communication), devoted to journalism and communication research. After more than ten years of "searching", he formed his own research characteristics. Especially since he became the dean of the School of Journalism and Communication of Hunan Normal University in March, 20001,he has achieved fruitful results. In 2007, he won the first batch of academic leaders in the press and publication industry in Hunan Province. At present, he has published monographs "The Embarrassment of Transformation ―― A Study on the Relationship between China's Modernization and the Evolution of Newspaper Discourse in a Century" and "Two Wheels: Native and Modern", edited the textbook "Mass Communication Theory", edited the collection of essays such as Modern Communication Research Series, Mu Duo's Optional Series, Modernization and China Communication Research Series, Modern Communication Education Series and Interpretation of Communication, and published academic works. He has presided over many national or provincial projects, and the national project "The Historical Process of Modernization and Communication in China in a Hundred Years" is excellent. On June, 2006, +065438+ 10, The Embarrassment of Transformation —— A Study on the Relationship between the Modernization of China in the Past Hundred Years and the Evolution of Newspaper Discourse was an outstanding achievement of this research, and won the second prize of the five outstanding achievements in humanities and social sciences research by the Ministry of Education. Due to the vacancy of the first prize, this achievement has also become the highest prize in this news communication category.