Idea 1: When selling products, we should not only pay attention to product quality, but also study customer psychology and do a good job in product packaging and advertising. Zhao people can use their brains to analyze the market and find corresponding measures to improve economic benefits. This management method still has guiding significance for now. At this time, we can write an argumentative essay based on the actual situation, and analyze that many places can rely on the advantages of resources and use the intangible resource of celebrity effect to stimulate economic growth. Examples can be cited to prove it, such as Confucius Family Wine, Xianheng Hotel, Little Swallow series products, and Yuan Longping brand worth 65.438+00089 billion yuan. In short, the article should grasp the pulse of the times and have distinctive characteristics of the times.

Idea 2: Now some people worship famous artists and flock to them. No matter what famous artists are, they are scrambling to catch up, especially the "groupies" in previous years. They worship singers, movie stars and stars. In view of these phenomena, you can write an argumentative essay to clarify your point first: don't blindly worship celebrities, and then list such phenomena in life, such as a mediocre work, which will double its value; An ordinary product was "hyped" by celebrities and became a loan craze; An ordinary actor became popular after being "packaged" by the director. This kind of psychology should also be deeply analyzed. Finally, it can be discussed from the opposite side. For example, Galileo dared to challenge authority and overturned Aristotle's theory through the experiment of the leaning tower of Pisa. You can even "cover up celebrities" and write about celebrities who put on airs, play big cards, go into the sea for gold, and violate the law and discipline, such as Liu Xiaoqing's tax evasion case.

Creative design 3: write an interview draft. For example, we can imitate the TV program "Art Life" or "Face to Face" to interview Andy Lau, Zhao Benshan and others, to pursue their struggle and enlighten people. The road to success of celebrities is not all paved with flowers. You can also interview Wang Xuan and explain the difference between celebrities and mortals in his teasing tone: celebrities who drink too much are called "binge drinking" and mortals who drink too much are called "gluttony"; Celebrities argue irrationally as "eloquence" and mortals argue irrationally as "sophistry"; The nonsense of celebrities is called "famous words", and the prudence of mortals is called "nonsense"; Celebrities' untidiness is called "artistic temperament"; Unclean mortals are called "sloppy".

Conceptual Design 4: Write a story around the topic of "celebrity". For example, since The True Story of Ah Q was put on the screen, Ah Q became an instant hit. He held a press conference, signed autographs, advertised for businesses, frequently appeared in the media, made a splash, and satirized real life through stories. You can also write about the depravity and distress of celebrities, further process an anecdote of a celebrity, and show the elegance of celebrities.