1. The questionnaire design is a small part of the research design, and the thesis writing is about how to present your research results. To design a good questionnaire and write a valuable paper, we need a clear research design first.

Second, the basic structure:

The format of the questionnaire generally consists of four parts: the beginning part, the screening part, the main part and the background part. The beginning part mainly includes greetings, instructions for filling in the form, questionnaire number and so on. Different questionnaires will include different initial parts.

1, greetings. Greeting, also known as questionnaire explanation, is used to arouse the interest and attention of the respondents, eliminate their concerns, stimulate their awareness of participation and strive for their active cooperation.

General greetings include address, greeting, interviewer's introduction, purpose of investigation, significance and importance of respondents' answers, time required by respondents, thanks, etc. On the one hand, greetings should reflect the above contents; On the other hand, it is required to be as brief as possible.

2. Fill in the instructions. There should be detailed instructions in the self-filled questionnaire, so that the respondents know how to fill in the questionnaire and how to return it to the investigator.

3. Questionnaire number. It is mainly used to identify the names and addresses of questionnaires, investigators and respondents, so as to facilitate proofreading and checking and correct mistakes.

Questionnaire design principles:

1, Rationality: Rationality means that the questionnaire must be closely related to the survey topic. On the contrary, no matter how beautiful and exquisite the questionnaire is, it is useless. The essence of the so-called questionnaire reflecting the survey theme is to find out the elements related to the survey theme at the beginning of the questionnaire design.

2. Generality: Generality, that is, whether the setting of the question has universal significance. It should be said that this is a basic requirement of questionnaire design, if some common sense mistakes can be found in the questionnaire. This kind of mistake is not only not conducive to the collation and analysis of the survey results, but also makes the investigation client despise the level of the investigator.

3. Logic: the design of the questionnaire should have a sense of wholeness, that is, there should be logic between questions, and independent questions themselves should not have logical fallacies. The problem setting is closely related, and more complete information can be obtained. Respondents will also feel that their questions are focused and organized.

4. Clarity: The so-called clarity is actually the standardization of problem setting. This principle specifically refers to: Is the proposition accurate? Whether the question is clear and easy to answer; Whether the interviewee can give a clear answer to the question, etc.

5. Non-inducement: Non-inducement refers to setting the question in a neutral position, and placing the independence and objectivity of the interviewee in the position of restrictive conditions for questionnaire operation. If the setting is inductive and suggestive, it will unconsciously cover up the truth of things.