China Post received more than 3,500 sets of credit cards in the short message activity of the Winter Olympics, and finally selected 100 outstanding winners,100 outstanding organization winners and 1000 lucky winners. The Excellence Award is an outstanding work among the contestants.

China Post's Ice and Snow Message for the Winter Olympics is a cultural communication activity in China sponsored by China Post Group Co., Ltd. and co-sponsored by China Post Advertising Co., Ltd., Xinhuanet, China Youth Network and Guangming Network. Its purpose is to encourage more people to participate in ice and snow sports and to offer blessings for the Beijing Winter Olympics.