2009-05- 13

number of visits

I. Guiding ideology

This major trains senior marketing talents who meet the needs of socialist market economy construction, develop morally, intellectually and physically in an all-round way, master systematic theoretical knowledge and have strong professional practical operation ability.

Second, the training objectives

This major implements the training mode of "thick foundation, wide caliber and heavy ability", which embodies the training purpose of "knowledge, ability and quality" coordination. Graduates are required to master the basic theories and knowledge of management, economics, marketing and logistics management, have the ability to analyze and solve practical problems in marketing, logistics management and enterprise management, and be able to engage in marketing, logistics management and enterprise management or teaching and scientific research.

Third, the basic requirements for graduates

1. Ideology and morality

Love the motherland, support the leadership of the China * * * production party, establish a scientific world outlook and outlook on life, have a proactive, innovative and pragmatic spirit, bear hardships and stand hard work, love labor, abide by the law, unite and cooperate, have good cultural and moral cultivation and certain social activities.

2. Knowledge structure

Based on advanced mathematics, basic accounting, management principles, statistical principles, microeconomics, macroeconomics and data management systems; Taking marketing, international trade, consumer behavior, market research and forecast, multinational company management, logistics and supply chain management as professional theoretical knowledge; The knowledge structure of graduates consists of three parts: human resource management, production operation management and e-commerce.

(1) Basic theoretical knowledge

Master the basic theories and knowledge of management, economics and modern marketing;

Master the qualitative and quantitative analysis methods of marketing;

Strong verbal and written expression and interpersonal communication skills;

Master the basic methods of literature retrieval and information inquiry, understand the theoretical frontier and development trend of this subject, and have certain scientific research and practical work ability;

Master a foreign language and be able to skillfully use it in foreign-related exchanges;

Master computer principle and database management system.

(2) Professional theoretical knowledge

Master the basic theory and operation method of marketing;

Master the basic theories and methods of market research and forecasting;

Master the theory and method of marketing planning;

Master the basic theories and policies of international trade and the trading conditions and procedures of import and export trade;

Master the knowledge of enterprise investment, production, operation and management;

Master the operation principle and design method of logistics system;

Master the basic theory and operation of financial management.

(3) Related and expanded knowledge

Familiar with Chinese marketing principles, policies and regulations, and understand the management and rules of international marketing;

Understand consumer behavior, consumer psychology and its influence on commodity sales;

Understand the strategies and skills of foreign-related business negotiations, and understand the knowledge of negotiation psychology;

Understand the writing methods of various practical articles in economic life.

3. Ability training

(1) Self-learning ability

Have the ability to consult literature and obtain information, understand the development trends of this major and related disciplines, constantly broaden the field of knowledge and improve the professional level, and lay the foundation for lifelong learning.

(2) Business ability

Have the ability to engage in marketing business and management;

Have the ability to engage in various economic and technical cooperation;

Have the ability to draft economic and trade contracts;

Have the initial ability to use computer for calculation, summary, word processing and auxiliary management;

Proficient in reading foreign language books and periodicals and related materials of this major, with strong listening, speaking, reading, writing and translation skills;

Have the ability to engage in business activities related to enterprise management.

(3) Practical ability

Master the computer theoretical knowledge and operation skills required by this major, and master the basic operation of EDI;

Strong foreign language listening, speaking, reading and writing skills;

Basic ability to analyze and solve practical marketing problems.

4. Psychological quality

Through psychological quality education, students can maintain mental health, maintain psychological peace, optimism, positive progress, suffer setbacks, restrain dryness, and maintain sincere modesty, persistent concentration and unremitting perseverance.

5. Physical quality

Have a certain basic knowledge of sports, master the basic skills of physical exercise, form the habit of scientific physical exercise, reach the standard of physical exercise for college students, have a healthy body, and be able to fulfill the sacred obligation of building and defending the motherland.

Fourth, the main courses

Management, western economics, management information system, statistics, accounting, financial management, marketing, consumer behavior, international marketing, market research.

Verb (abbreviation for verb) special course:

International Marketing (UK) and International Marketing Case Study.

The main practical links of intransitive verbs

Organize students to participate in social investigation, cognitive practice, professional practice and graduation practice in combination with teaching. In addition, students also need to participate in reading activities, write academic papers, graduation papers and so on.

Seven, graduate employment.

Graduates can engage in marketing business and management in enterprises and institutions, engage in enterprise management and economic cooperation, engage in logistics management and logistics system design, and also engage in marketing and logistics management research and teaching.

Eight. award a degree

Bachelor of management.