I. Overview of Enterprise Management
(A) the concept of enterprise management
Business administration is a common management major in market economy, and its research content is mainly the methods and theories of economic management of industrial and commercial enterprises. Business administration has strong application characteristics, covering management, economics and other knowledge. Generally, it can be divided into two categories: administrative management and enterprise management, which are quite different in research content and strategy. Among them, the management of industrial and commercial enterprises can be subdivided into internal administrative and strategic departments; The goal of industrial and commercial administration is to maintain and establish market order, and to supervise and manage the main body of economic activities through effective management means.
(B) Analysis of the characteristics of enterprise management
Business administration is complex and involves many affairs, covering almost all economic activities related to business activities. According to the objectives and tasks of industrial and commercial administration, its characteristics can be summarized as follows: firstly, it is comprehensive, because industrial and commercial administration involves all aspects of market economy, and it needs to supervise and manage the main body of economic activities and review the legitimacy and rationality of various trading activities. This diversified market economy determines the comprehensive characteristics of industrial and commercial management; The second is procedural, because factory administration is the main means of government macro-control. In the process of implementing management intervention, it is necessary to proceed from national interests, and laws and regulations should reflect national interests and economic development needs. This requires industrial and commercial management to be supervised according to the standard process, improve management efficiency and avoid the chaos of market economic order; The third is authority, because the administrative department for industry and commerce is subordinate to the state administrative organ, and its management activities reflect the will of the state, so it has no direct interest relationship with the economic subject, and certainly will not participate in market economic activities, but manages the market order according to relevant laws and regulations to safeguard the interests of the country and the people; The fourth is relevance, because business administration mainly constructs market order through administrative supervision and indirectly participates in national macro-control to maintain the normal implementation of national macro-control policies. When the main body of economic activities violates the rules, the administrative department for industry and commerce needs to supervise and manage according to law, so that the market order can form an organic whole.
(C) the functions of enterprise management
The function of business administration is to establish a socialist market economic system and maintain market order. Effective management measures play an important role in promoting China's economic development. Judging from the basic functions of enterprise management, it mainly includes three aspects:
1. macro-control measures
Industrial and commercial management is one of the main means of national macro-control economy. Through effective industrial and commercial management, the stability of economic entities can be guaranteed. However, if the administrative department for industry and commerce can't effectively implement the national macro-policy and play its due role in the management of market economy, it will affect the effect of the government's macro-economic regulation and control, and will also hinder the development of the national economy. Because the economic adjustment function of industrial and commercial management cannot be reflected in a short time, it needs a gradual process, so new policy formulation and different management methods will have an impact on the development of the market.
2. Methods of managing market economy
The industrial and commercial administration department occupies an important position in the whole social and economic market. Therefore, in the process of maintaining market order and promoting economic development, the administrative department for industry and commerce also needs to supervise and manage the orderliness and fairness of market economic activities, adjust management methods according to the law of market development, and solve the problems faced by most enterprises in time, especially in the extremely unstable social and economic market, so that consumers can correctly safeguard their rights and interests through legal procedures.
3. Cultivate good market players
Industrial and commercial administration also needs to consciously cultivate good market players and actively guide them to further improve the market system, increase the cooperative relationship between enterprises and promote the coordination between enterprises and administrative departments. It should be noted that a healthy and good market subject is the foundation of social and economic development and the establishment of economic system, and it is also the premise to ensure the normal implementation of law enforcement.
Second, the main role of business administration in promoting economic development
(1) Construction of market access norms.
The administrative department for industry and commerce mainly supervises the compliance operation of market economic entities and plays an extremely important role in regulating the behavior of market entities and maintaining normal market order. It can be said that without industrial and commercial management, China's economy would not have developed so rapidly today, and the access mechanism of market economic entities would not be so reasonable and standardized. In the supervision of market players, the administrative department for industry and commerce must first strictly examine their access conditions, and then enter the market through layers of examination and approval and registration. In recent years, with the continuous improvement of China's market access system, the efficiency of enterprises entering the market has been greatly improved. In this environment, industrial and commercial management enterprises also need to improve their screening ability, strengthen market access standards, strictly examine market players, cultivate market players with good development potential according to the examination and approval procedures, build a standardized injection mechanism, maintain China's economic order, and promote the stable development of the national economy.
(B) to promote the improvement of the market economic system
Cultivating and supervising market players can effectively promote the healthy development of markets in various industries. In this development, a sound economic system is needed to support it. Market system is the key link of economic operation and the support of normal commodity trading, and its perfection directly affects the development of social economy. Business administration can promote the perfection of market economy system, which is mainly reflected in two aspects.
One is resource allocation. The rational allocation of economic resources can avoid the waste of effective resources, ensure the healthy and stable development of the economy, and make the establishment of the market system more perfect. Generally speaking, a reasonable and effective resource allocation system is the main means to guide scarce resources into urgently needed departments and standardize market order, which can improve the quality of economic operation to a certain extent, transform limited resources into products and promote the development of market economy.
The second is the implementation of national policies. To implement the national macro-control policy, it is necessary to adjust the relationship between supply and demand of commodities with the support of market implementation and transmission mechanism, and then form a relatively reasonable price control system to guide enterprises to effectively produce and operate, so as to achieve the purpose of indirect macro-control.
(C) to strengthen the role of market supervision and management
Industrial and commercial administration should give full play to its own functions, conduct effective market supervision, let market subjects operate reasonably and legally, and create a good market environment. Judging from the overall situation of China's market economy at present, there are still many violations of law and discipline, which greatly hinders the development of the market economy. In this process, we need to give full play to the role of business administration. Especially in unhealthy competition and monopolistic behavior, industrial and commercial administration should give full play to the role of market supervision, stabilize the investment operation environment, let more honest, healthy and potential investors enter the market competition, and inject fresh blood into economic development. At the same time, the administrative department for industry and commerce should also pay attention to the actual situation of the market and intervene in monopolistic behavior to avoid the law and order of the market economy being affected. In safeguarding the trademark rights of enterprises, the administrative department for industry and commerce should severely crack down on illegal and counterfeit enterprises, protect the trademark rights of legitimate enterprises, prevent the legitimate rights and interests of market participants from being infringed, reduce core competitiveness, dampen development confidence and impact the market economy.
(4) safeguarding the legitimate rights and interests of consumers.
The administrative department for industry and commerce should also pay attention to safeguarding the legitimate rights and interests of consumers and resolutely safeguard the authority of the law when managing the main body of the market economy. As China's laws and regulations give industrial and commercial management greater authority space, wider jurisdiction and more regulatory matters. Therefore, in the management of the market economy system, the administrative department for industry and commerce should strictly follow laws and regulations, strengthen law enforcement, and at the same time enhance its authority, so that the management work can be based on laws and evidence to ensure the implementation of relevant national laws and regulations. It should be noted that the administration of industry and commerce is not only to supervise and punish market subjects, but also to guide and educate them when necessary, so as to make them operate legally and effectively, thus promoting the development of market economy.
Three. Concluding remarks
Business administration can promote the all-round and sustainable development of economy. At present, the functions of the administrative department for industry and commerce have changed to a certain extent, which has played a more significant role in promoting the economic development of China. Business administration not only strengthens the assistance of all parties, but also makes the relationship between administrative departments and enterprises more coordinated. At the same time, the administrative management mechanism has been improved to make the market competition environment more fair and orderly. With the continuous development of China's social economy, the process of industrialization and informatization is deepening. In order to implement the requirements of the state to rectify the market economic order, the administrative department for industry and commerce should give full play to its functions, standardize the entry threshold of market subjects, build a perfect market economic system, strengthen market supervision and management, safeguard consumers' rights and interests, and promote sound and rapid economic and social development.