1, distinguish who is the buyer and who is the decision maker.

In the process of sales, we should try our best to attract the attention of decision makers and be good at treating influencers, because they may affect our whole sales process. For example, young couples buy more things than women at the same time; Middle-aged couples buy high-end products, mostly men; When a family comes to buy goods, parents are usually payers and decision makers, and children are users and influencers of goods.

2. Pay attention to promoting orders in the sales process.

The sales process needs to pay attention to efficiency, and when the product is explained to a certain process, it is necessary to promote the order. For example, don't worry, sir, I'll order one from you. We need to help customers make decisions when they are hesitant, especially when many consumers are discussing whether they need to buy.

3. Learn to deal with bargaining customers.

The main reasons why consumers bargain when buying products are: First, they have objections to the price; Second, the pursuit of a sense of accomplishment.

Our countermeasures are, first of all, self-confidence, highlighting brand power and establishing an unquestionable sense of integrity. Secondly, it is necessary to compliment and praise consumers moderately, so that consumers can get some satisfaction. Finally, touch the poor hearts of consumers with persistence.

4. Learn to use sales props.

Writing an argumentative paper needs arguments, and doing mathematical proof problems also needs "because of it". Similarly, in our actual sales process, we should learn to use some newspapers, magazines, comments, evaluations and other favorable aspects as strong arguments in our sales process.

5. Learn to observe and compare.

In the process of terminal sales, we should observe the opponent's selling points and make some powerful blows to his selling points; In the actual sales process, we should also learn to use metaphors, introduce what we want to express to our customers with simple metaphors, and deepen their understanding.