Distribution refers to a series of activities that transfer products from manufacturers to consumers. In western economics, distribution means establishing sales channels, that is, selling products to consumers through certain channels.

Any kind of sales method can be called distribution. Because products can only reach consumers through a certain distribution mode, as a modern enterprise, if it wants to maintain a lasting foundation in market competition, it must devote itself to studying all distribution modes.

Pharmaceutical manufacturers can't sell their own drugs, and generally set up another company to sell drugs, and some sell products of other companies. Sales methods are generally academic conferences, and medical representatives have to run their own business.

Extended data:

Classified management of agent channels refers to dividing agents of different levels into certain levels according to the real situation of strength, and then giving corresponding management according to different levels, that is, using different marketing resources and taking different management measures for agents of different levels.

Agent level: provincial agent (first-class agent), prefecture-level agent (second-class agent) and third-class agent.

The advantage of three-level agency is that it can maximize the development of agents and use the resources of agents. Although it is theoretically possible to realize regional agency and make full use of agency resources by skipping provincial agency, it takes a process to attract investment for products. As a prefecture-level agent, it needs hundreds of dealers.

The development time is long, and it is difficult to attract investment and management. In order to make full use of resources, developing a powerful provincial agent can save the company's investment time and promote local in-depth management, which is undoubtedly the most suitable for a new sales team from scratch.

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