But career planning is worth taking time to think about.
How to do a good job in career planning for web designers.
Career planning of web designers
I. Functional planning
Ok, in the first section, let's talk about functional planning first. First of all, you should have a clear goal and orientation, so that the road ahead is easy to walk. Web design alone is actually very detailed. Because the needs and situations of various enterprises are different, the requirements for this position are different. Good companies want you to be as good as you, while ordinary companies want you to know a few things.
Roughly divided into the following pieces:
1. information architecture (this is a kind of planning type, which is needed by general portals and requires a deep understanding of product planning and user experience. This emphasis is on planning ability and good logical thinking. The main task is to organize the layout of the information planning column)
2. visual design (this is an art in theory, but it is actually called commercial art ... there is still a difference between the two. For web design, the demand for this piece is very great. Now people pay more and more attention to beauty and have higher and higher requirements. Whether it is a portal website or an enterprise website, the role of FLASH whole website (interactive design) occupies a large share. There are many innate factors about vision, such as natural color perception and creative ability. You should also have a good artistic accomplishment, have a deep understanding of business after entering the job, understand the core principles of business design, and how to perfectly combine your personality with business purposes is the most important thing. The main tasks are: design style, positioning icon, UI interface design)
3. Front-end production (speaking of this position, the market is gradually increasing. This is purely a technical problem. The first step is to slice and make HTML. Don't underestimate this, thinking it has no technical content. In fact, this technology is also very high. It is not easy to meet the standards and be compatible with various browsers. Generally speaking, slicing and making HTML belong to the category of web visual designers. Visual design should belong to the subsidiary function, to a certain extent, this need not be ignored. According to the company requirements. Then advanced applications include JS, Ajax and so on. The main task is: page realization optimization)
4. Other functions (such as UI design. User experience, FLASH interactive design, etc. I won't explain it in detail here, this article is only for web design)
Step 2: Sit in the right position.
All right! The second section begins with the focus of this article, focusing on the profound experience and skills about finding a job, which is actually the same as being a man. Below we provide several levels of solutions.
1. Beginners enter the business
Hey hey, everyone has a first time. Relax, haha _. Be natural. Actually, it's nothing. Just go to the interview. You must be brave. You have to think like this. Whatever. Just have tea and chat. In addition to self-confidence, it is more important to have a strong interest in work and an ideal. About appearance, don't be too formal. You're not interviewing for sales. Feel free to have your own personality, just introduce yourself, where you come from and what your major is. Speak with affinity. Smile. Try to attend the interview on time. Advanced and late are too bad. Don't write nonsense on your resume, just keep the language concise. Well, people who have just started their careers usually copy their works with USB flash drives. Hee hee, if possible, they can bring a notebook to show their works, and they can also enhance their self-confidence materially.
At this time, we should take learning as the goal and fully consider whether the current job is conducive to future career planning. The first point is the ability to identify, and I have a certain understanding of myself and the company. Whether your position and current ability are suitable for the requirements of this position in the company. Have a preliminary understanding of the company in the early stage. Only by understanding the needs of both sides can we achieve a balance. Be sure to sit in the right position, even if the salary is slightly lower, it doesn't matter much. At this time, wages are a secondary stage. Well, there are several companies to interview. Pay attention to a few points at this time. Some companies lack integrity or harsh conditions. Such companies don't have to pay attention.
There are usually three kinds of people who will interview you. Human resources personnel, department heads and managers. For HR interview, it is mainly to test personality. Generally, larger companies will have such a process. Small companies are direct boss interviews. If you can, go to work at once! The interview of the department head is actually the most critical. Why are people not the key? For technical posts, the technical department is generally the standard. First of all, you should get along well and be talkative, but don't talk too much and be humorous, so that the supervisor will think that you get along well with the technical team. You know, you're not the only one working. In terms of professional ability, this proportion accounts for too much. If your technology is not up to standard, any more talk is nonsense. Current salary reference: around 2000-3000 (taking Shanghai, Beijing and Shenzhen as examples)
2. Job-hopping stage
After working for a period of time, you will find out why your salary has not risen, or you have no passion or something. It's time to jump. Everyone is impetuous. If you are not impetuous, you can't do it. Only when you hit a wall can you stand up again. Otherwise, we can't realize the truth. Well, the skill of job-hopping is super high, so you should pay more attention than the novice in front. Salary is not the main consideration, we should consider a higher level, which is more suitable for the stage of exerting our potential. This stage is a relatively long transitional stage, and we are looking for a breakthrough direction. At this time, the interview is more technical, so start writing the essence of this article. The other person will ask you some questions. Here are some of the most common analyses.
1. Why did you leave your current company (reasons and reasons, the other company should consider its own interests, and whether your resignation is related to their company system)
2. What kind of working environment do you expect (the other party should consider your current situation and whether it is suitable for the company)
3. Your own career planning and direction (does your positioning meet the requirements of the company)
4. How long will it take you to leave your job and hand over your post (this question actually belongs to psychological warfare, so please don't worry, don't talk too short or too long, and control it to about 2 weeks-1 month).
5. What is your expected salary (Wow! Talking about this problem is usually the last one. That's the point. Everyone should pay close attention here. The other party asks about your expected treatment, not what the market price is. Your expected salary should be 500- 1000 higher than your market price. Don't talk too high, or the other person will think that you don't know yourself well enough. The general company will still meet your requirements as long as it thinks you are ok. After all, it is not easy to recruit an experienced person now. If the other party writes the salary range, it will not talk to you in detail, depending on the integrity of the other company. It's hard to say that there is room for discussion. The salary range is determined according to the functional requirements, and 10 1 has the highest cost performance. Such a company wants to take a chance, so I suggest you don't spend your time on such a company. If you want to recruit the right person quickly, you must clearly mark the price!
If the other party decides to hire you, and then offers you a probation period of 80% salary, in fact, this is tantamount to bargaining. Ignore it. Maybe you can find any reason not to change your job and kill you. It is very likely that. You must stick to your position and principles. You agree, you sign an unequal treaty. You must read the contract carefully. If the probation period is six months, you can tell the other party that I'm just visiting and having a cup of tea. Current salary reference: around 4000-5000 (taking Shanghai, Beijing and Shenzhen as examples).
3. Stable period
It's not easy to walk all the way! When you become a senior web designer, you must settle down and stop jumping around. At this time, there may not be many companies you can jump to, and it is difficult to improve at first. When you reach this level, you not only improve your skills, but also understand a lot of life principles and workplace rules. You may skip it a few times, or you may.
1-2 was killed unfortunately, and people always have to pay back when they come out to mix.
Looking for a job at this stage depends entirely on strength. Niu X's works are the most convincing. When you reach this level, many ordinary companies may be filtered out by you, and they can't afford you. You don't need to be so advanced. There are not as many places to go as before. Hey, hey, the other party is digging for you at this time. At this moment, you will have a little sense of accomplishment. Maybe some colleagues on the Internet already know your name. You can speak with a little pride in the interview, but you can't be crazy. The interview time must be decided by you. At this time, you should have absolute initiative. Hehe, the era of freedom of coming and going has finally arrived. You should show your work style, problem-solving ability and speaking ability to the fullest. The master can hear the level from his tone. Eloquence is equally important, because your point of view is basically dominant at this time.
If you want by going up one flight of stairs, you should start to cultivate it slowly. Current salary reference: around 6000-8000 (taking Shanghai, Beijing and Shenzhen as examples)
4. Main stage
There is no need to find a job at this stage, for fear that the job will not find you. Current salary reference: 10000 or above (taking Shanghai, Beijing and Shenzhen as examples). Web designer courses generally include:
Photoshop, Fireworks, user interface design practice, xhtml, css, dreamweaver, website architecture and website planning.
Flash animation, domain name and space, ftp, dhtml, javascript, dynamic interactive website (asp, php, aja).
Three. Company type analysis
Portal games: of course, some big companies, QQ, 163, Shanda, Jiucheng, etc. This is not much to say. This kind of company has relatively easy work and better benefits.
Enterprise department: Well, there may be only 1 person in the group company and government department engaged in this project. Lack of communication is not a long-term solution.
Website construction: this is very difficult. Few companies don't work overtime. Such companies are the most mobile, doing outsourcing and website building business. Some companies are assembly lines, so there are also the most companies, large and small, which are very chaotic. It can be a temporary place.
Interaction design class: when it comes to interaction, this concept is not clear to many people. Simply put, it is online advertising. Brand display category. It is related to the media promotion of major portals. Interaction has not yet formed an industry, just a circle. I guess everyone who does this piece knows it, because not many people really do this piece, and the company is clear. In Shanghai, there are no more than 20 interactive companies, such as IDESP2A0 1Media Easy to Buy Advertising. In Beijing, there are some companies owned by 4A, so I won't introduce them here. In addition, this article can be used as a whole. They mainly do online promotion of well-known brands, with high salaries and high requirements.
Analysis of the influence of web template on web design industry;
If we can use a set of templates to change words directly to get customers, such customers must be low-end customers, and the possible price will also make the company and us complain a lot. Do you think it is reasonable that low-end customers depress prices, peers fight for prices, and designers work hard? I believe that all of us who do web design have had such a price experience. If we make a website with thousands or even hundreds of dollars, customers will still be picky about the manuscript and change it. Therefore, many people are angry, angry with this industry, angry that this industry is not standardized, and angry that they have only been worth a cabbage price for many years. In this environment, some people choose to continue to practice and do high-end design, while others choose to fool, fool customers and fool design. Since web design is an industry, there should be high, medium and low end, not only ultra-high end can survive. The boss who sells Alto drives a BMW, and the boss who sells BMW drives Alto. It's not just high-end companies that can survive. The key is that the cost of low-end websites is not low enough at this stage.
Comrades who are angry about web templates have a lot of anger. After all, there were basically no high-quality business templates in China before. Our idea is that in the face of cabbage price customers, we should use the cost of cabbage price; In the face of high-end customers, the role of templates may only provide help in design techniques rather than all designs including creativity.
Career planning that web design practitioners must see.
Web design is undoubtedly a technology, and its professional orientation is website design, website art design and network editing. Many high-level technicians can get good positions and salaries, but most of them may not reach this level, such as art positions. A better website requires artists to have artistic skills and hand-painted skills, but it is difficult for most artists who have become monks halfway to meet this requirement.
I have been engaged in online teaching for many years. Many students can't engage in technical work after finishing their studies. On the one hand, it is the job market problem. Although it seems that there are many jobs in web design, if you carefully analyze these jobs, you will find that most of them require specialization, precision and depth, otherwise there will be no stable income expectation. In addition, the network industry is developing too fast, and new technologies are constantly emerging. If you don't study for half a year, you will feel that you are regressing.
So do you want to continue studying or change careers?
If you have a strong interest in related technology and a good foundation, you should continue to study, but you should not be too general when studying, and work hard in the direction of specialization: everything will be less than the same precision, which is very important.
If the technology development is extensive, the stamina is insufficient, or it goes against your career plan, then you need to consider transformation. If you transfer to other technology-based jobs, you will be more competitive than many pure management or marketing talents, and you will get started faster. What kind of career is suitable for the rapid transformation of web technicians?
Management? Management needs experience accumulation, and it is difficult to engage in management work without a lot of practical experience.
How is the market? The concept of market is too broad. In fact, the market is marketing. If we consider the technical basis of web design, then the transition to network marketing is the most appropriate, which is what people usually call network marketing.
Network marketing may not be specific enough for many people, but it is just a term in the traditional sense, but this is a misunderstanding: network marketing is a marketing management based on various technologies, and many enterprises can not make good use of the network for publicity and promotion, mainly because they don't understand it. Network marketing involves many technologies, such as search engine optimization, bidding advertising, online advertising, online research, community marketing, blog marketing and so on. These are technical but not purely technical jobs, which are especially suitable for some students who have the foundation of web design. They only need professional training or a certain period of research and practice to get started easily.
Just learn one or two of these online marketing skills, so you don't have to worry about employment. For example, search engine optimization in search engines, namely SEO, is a very popular major at present. Many companies hire optimization experts with high salaries to do long-term optimization work. Domestic major portals and industry websites have their own SEO teams, and many individual webmasters rely on SEO technology to build their own websites to make profits. Another example is online advertising. If we can systematically grasp the characteristics, values and choices of online advertisements and understand the monitoring methods of advertising effects, we can put and maintain online advertisements for enterprises. For a simple example, if we learn more about google adwords and study its advertising rules and effects, the same advertising costs will be very different. Some enterprises spend 10000 yuan on advertising to bring 50 effective queries, and some enterprises spend 5000 yuan to achieve this effect. This is ...
The existence of more than 200 million netizens in China cannot be ignored by any enterprise. All enterprises, individuals, products and projects will be inseparable from the network. The network will be a ubiquitous platform. Enterprises need to develop, products need to be sold, websites need to be promoted, activities need to be carried out, the government needs to tackle key problems, and relations need to be communicated. At present, network marketing professionals are particularly lacking. Some experts estimate that network marketing professionals will be needed in the next few years.
Based on web page design, we can master all kinds of knowledge such as network research, online advertising, search engine, marketing website construction, integrated marketing communication, etc., that is, an online marketing engineer with comprehensive ability, engaged in a specific job or comprehensive network operation and promotion, has unlimited imagination and immeasurable development prospects in the world where the network is everywhere.