1. On the position and function of advertising planning in advertising activities

2. The relationship between advertising objectives and marketing objectives

3. Advertising planning in integrated marketing communication

4. Brand strategy and advertising planning

5. Theoretical research on advertising creativity.

6. Theoretical research on advertising appeal.

7. The influence of advertising on consumption concept

8. The application of film principle in film and television advertising.

9. The application of China national culture and art in advertising creativity.

10. The role of music in advertising creativity

1 1. Research on the Development History of Advertising Creativity in China

12. Research on new advertising media

13. The influence of digital TV development on advertising

14. Development countermeasures of periodical advertisements

15. Advertising objectives and media communication strategies

16 business strategy. China 4A Company

17. Analysis on the development of advertising industry in Beijing, Shanghai and Guangzhou

18. Analysis of the development trend of Beijing advertising industry

19. Research on internationalization of local advertising companies

20. Operating mechanism of local advertising companies

2 1. Analysis of the operating mechanism of local advertising companies

22. The role of advertising communication in a harmonious society

23. Analysis of the development and changes of advertisers' advertising ideas

24. Research on Localization of International Advertising Companies

25. Harmony and Conflict-A Study of Social Problems in Advertising Communication

26. The impact of macro-policy changes on the development of advertising industry

27. After China's entry into WTO, the market structure of Beijing advertising companies has changed.

28. The development track of multinational advertising companies in China

29. Research on the development track of multinational advertising companies in China.

30. On the role of advertising in building a harmonious society

On the development of advertising trade associations.

32. On the Functions and Functions of Advertising Industry Associations

33. On perfecting China's advertising regulatory laws and regulations and regulatory system

34. On brand operation

35. On the harm of illegal advertisements to society.

36. On China's advertising laws and regulations system and supervision mode

37. On the reform of advertising supervision mode in China.

38. Brand building model analysis

39. Development trend of advertising industry in China.

40. Research on the development trend and regulatory countermeasures of advertising industry in China.

4 1. Research on the legal environment of advertising in China

42. The survival of small and medium-sized advertising companies

43. Advertising Art and Advertising Creativity

44. Analyze the gap between China's advertising and the world's advertising from a creative perspective.

45. Advertising artistic expression

46. Visual Beauty in Print Advertising

47. Visual beauty in TV advertisements

48. Visual arts in print advertisements

49. Advertising Art and Pure Art

50. Inspiration from the creativity of excellent advertising works

5 1. How to treat celebrity advertisements

52. Look at advertisements from the perspective of visual beauty.

53. Analyze the gap between China's advertising and the world's advertising from a visual perspective.

54. The gap between modern China advertising and world advertising and the obstacles to its development.

55. An analysis of the development trend of the art market.

56. The application of composition theory in advertising

57. Machine breath and humanization in modern advertising creation

58. On the Cultural Appeal of Real Estate Advertising

59. On the Cultural Appeal in Advertising

60. On the Factors Restricting Advertising Creativity

6 1. Creative know-how of advertising copy

62. Newspaper advertising copy creation

63. On the performance strategy of advertising copy

64. Analysis of rhetorical strategies in advertising language

65. The development trend of children's advertisements in China.

66. Effective management of cultural conflicts in advertisements

67. Changes in the media market in China.

68. The history of advertising development in China

69. On the Development of Product Placement Advertising

70. How to measure the effect of newspaper advertisements?

7 1. How to measure the effect of TV advertising

72. Female images in advertisements

73. A brief analysis of the development status, countermeasures and prospects of China's public relations.

74. On the image building of China government.

75. On advertising relationship and organizational image

76. On the public interest of the government

77. On the relationship between the public and marketing

78. On the Relationship between the Public and Brand Strategy

79. On the relationship between the public and advertising.

80. On enterprise risk prevention and crisis public relations (enterprise crisis management strategy)

8 1. Comparative Study on Brand Strategies of Yili and Mengniu

82. On the brand strategy of entertainment industry

83. On the brand strategy of advertising industry

84. On the brand strategy of the media

85. On trademark design strategy

86. On brand communication and CI strategic development

87. Brand positioning and its communication strategy

88. On brand image strategy

89. My opinion on brand management

90. Research on the advertising strategy of shaping brand image

9 1. Psychological Basis and Strategies of Advertising Appeal

92. On the law of popularization of consumption and psychological orientation of consumption.

93. The consumer psychology analysis of online advertising audience.

94. Advertising strategies to induce consumers to buy.

95. On Beijing real estate brand strategy

96. Intellectual property conflicts and their solutions.

97. On the legal protection of well-known trademarks.

98. On China's Intellectual Property Strategy in Economic Globalization.

99. On the Function of Advertising

On the development trend of advertising.

10 1. On advertising management strategy

On the Position and Function of Advertisers

On the management of advertising companies.

On the advertising agency system.

105. On the organizational form of advertising publishing units

On the creative skills of advertising.

On the methods and skills of advertising writing.

On the selection organization of excellent advertisements.

On the Creation of Film and Television Advertisements

1 10. On the creation of radio advertisements

1 1 1. On the Creation of Print Advertisement

1 12. About the advertising market survey

1 13. On the elements of advertising market

1 14. On advertising supervision strategy

1 15. Calculation method of advertising benefit

1 16. Research on advertising media

1 17. Research on advertising planning strategy

1 18. Comments on Excellent Advertising Works

1 19. Analysis on the necessity of implementing CI strategy in China enterprises.

120. On China's theory system of Ci.

12 1. discussion on the operation mode of competitive intelligence in China

122. a brief analysis of the misunderstanding of China's competitive intelligence model.

123 Study on the corporate image orientation in the process of introduction. Cochlear implant

124. On the leading-in period of words and the combination of density, ratio and ratio.

125. the relationship between ci strategy and enterprise development strategy

126. research on the relationship between CI strategy and brand strategy in China.

127. Research on enterprise CI strategy and enterprise advertising strategy

128. the relationship between concept orientation and enterprise development strategy

129. the position and function of visual element design in CI strategy

130. On the embodiment of enterprise concept in the creative design of enterprise VI elements

13 1. Talking about corporate image planning from typical cases of CI

132. Analyze the creative design of VI element from successful cases

133. Comparative study on ways and means of corporate image promotion

134. On the application of enterprise VI elements in commercial exhibitions

135. Application of exhibition and public activities in corporate image exhibition

136. On the combination and reasonable expression of basic elements and applied elements of VI

137. Strategic research on corporate image and corporate brand

138. Analysis of the problems existing in corporate image building in China

139. VI. The influence of creative design on the establishment and dissemination depth of corporate image

140. Display corporate image through exhibition services and public relations.

14 1. Planning and organization of commercial exhibition activities

142. Rational application of music advertising drama in corporate image promotion

143. The specific role of enterprise modeling graphics in image publicity

144. Research on image promotion in exhibitions and large-scale planning activities

145. Planning and research on artistic effect and image establishment in public relations activities

146. the use of personnel (etiquette, models) and the expression of corporate image in public relations activities of exhibitions

147. Analysis on the relationship between corporate image ambassador and corporate image construction

148. Research on corporate image expression in film and television advertisements

149. Advertising and the value embodiment of local culture

150. The value embodiment of advertising art and modern concepts

15 1. the application of color psychology in commercial advertisements

The application of color psychology in commercial advertisements.

153. The application of images in modern advertising design

Cultural comparison in modern advertisements.

155. On the product strategy and price strategy of * * * enterprises.

156. Target market selection and market positioning of domestic computer manufacturers

157. Market competition analysis of domestic commercial chain enterprises at this stage

158. Feasibility analysis of franchising development in some domestic industries

159. Selection and analysis of domestic mobile phone marketing strategy

160. Challenges and opportunities faced by China's retail industry after China's entry into WTO.

16 1. Analysis of the market competition pattern of "convenience stores"

162. on the choice of household appliances management in franchise stores and large comprehensive department stores

163. Selection and application of advertising strategies for small and medium-sized enterprises

164. How do enterprises build their own "famous brands"