Packaging concept goods need packaging. Packaging originates from people's pursuit of beauty. All packaged goods are not necessarily fine. Overpackaging is putting the cart before the horse. Proper packaging can play a role in adding value. Besides packaging, we should also pay attention to the internal quality. Star packaging should be moderate. See the essence through packaging. The advantage of fine clothes is only to provide you with the means to win respect. -samuel johnson No matter what clothes you wear, people are always the same person. -Roman Roland The simplest is often the most gorgeous, and the simplest is often the most fashionable. Plain clothes are often better than heavy makeup. Mo Luoya's clothes and manners can't make a man, but when he grows up, his appearance will be greatly improved. Beecher No matter how crows decorate themselves with peacock feathers, crows are crows after all. -Stalin should decorate their hearts. It's not a physical problem. -Gorky, don't judge goods by their packaging. -European proverb, don't judge the value of goods by their packaging. -Russian proverb, good packaging is like an invisible hand, which grabs you unconsciously and makes you have to have a look and try. The packaging of anonymous goods is extremely important, and the packaging itself is an advertisement. However, there is no decent underwear. Anonymous Clothing will knock on all the doors for you. -anonymous I don't advocate the saying that "clothes make the man, but horses depend on the saddle", but when a person must judge a person by his appearance, the first thing to look at is his face and clothes. -anonymous classic material Bush's "packaging" Bush's "packaging" landed on the moving "Lincoln" aircraft carrier. He got off the plane with a smile and took a group photo with the officers and men on the flight deck. Later, Bush made a speech against the background of blue sea, blue sky and sunset, announcing that the major US operations in Iraq had ended. This series of wonderful pictures were broadcast live on TV and sent to countless people in the United States. It has made the most creative and bold performance of the president of the United States. President Bush's image packaging team has surpassed the example set by President Reagan and pushed the work of shaping the president's image to a peak. The scene is shocking, the background is the crowning touch, and the lighting is flawless. Obviously, the only purpose of all this elaborate design and ingenious arrangement is to make Bush leave a perfect image in the minds of the people. However, the White House's "packaging" movement made many Democrats very disgusted. Democrats on the Appropriations Committee of the House of Representatives said that Bush's speech on the "Lincoln" would cost at least $654.38 million+00,000, including delaying the return of the "Lincoln", increasing the cost of one-day air patrol and more than 5,000 officers and men on board. There is also the president's security maintenance and the cost of fighter flight. American taxpayers don't care where the president speaks, they only care whether their children can come back a day earlier. But Bush forced the officers and men who had been away from home for 10 months to stay at sea for one more day. Just for his personal vanity and campaign propaganda purposes. 12 the success of the girl band (folk music also needs packaging) is only national, which is known to all. The smell of wine is also afraid of the deep alley, so it seems impossible to be accepted by the general public without packaging. In Stephen Chow's new film Kung Fu, modern films with tense rhythm use folk music. That's great. And "House of Flying Daggers" uses folk music to set off the gorgeous killing atmosphere to the fullest. In fact, folk music, which has always been regarded as high and low, can also become popular. The popularity of "12 girl band" is an example. Although this form of folk music, which combines modern consciousness, modern deductive techniques and traditional folk music, has caused many controversies in the music industry, it has made remarkable achievements. Let folk music be more suitable for the aesthetic taste of contemporary audiences, find more young audiences for folk music, and let modern musicians cherish the inheritance of national culture more. China is rich in national music resources and profound in cultural heritage, which should be carried forward. Although it is impossible to fully market folk music under the current situation, it must be market-oriented to develop, even including the promotion of the whole traditional culture. The road to industrialization. However, due to the fact that most professional folk music groups basically operate under the old system and lack of packaging and professional organization and planning, the folk music performance market is still in a downturn. Professional people do professional things, and there is no need for professional packaging without mature and lasting popular art forms. We need more "12 girl bands". Need more packaging. "Lying rabbit" should be changed to "Lying rabbit" and "Lying rabbit" (brand name and packaging). The white rabbit needs a new look, from lying quietly in the grass to being lovable to jumping, with two C Ronaldo-like rabbit teeth. White rabbit toffee has changed its appearance for decades and become healthier, more lively and more energetic. "It's a gift product for the National Day 10 anniversary. Nowadays, "White Rabbit", a well-known trademark in China, has a very high brand equity. However, in terms of popularity, "White Rabbit" is well-known among consumers over the age of 30, but not well-known among consumers under the age of 30, especially those under the age of 20. Children all know Wahaha and Robust. However, many people don't know "White Rabbit". Therefore, Guanshengyuan began to invest10 million yuan to reshape the new image of "White Rabbit". Marketing should closely follow consumer demand, which also includes emotional demand. People like the healthy, lively and energetic "white rabbit" more and more. Then, brand managers must adjust the brand image according to this change in emotional needs. " The White Rabbit changed from static to dynamic. It reflects the change of the concept of the whole consumer group. In the packaging, the "White Rabbit" is changed to vertical packaging, and high-grade materials that are not easy to wrinkle are used to highlight the sense of quality. As soon as the new white rabbit appeared, the order volume immediately doubled than expected. I took dozens of boxes of white rabbits to the Hong Kong International Food Expo for trial sale. I thought it would last five days. As a result, it was robbed in one day. The smell of wine is also afraid of the depth of the alley (commodity packaging is essential). "The fragrance of wine is not afraid of the depth of the alley" is the most famous idiom about wine, which highlights the pragmatic spirit of putting commodity quality first and confidence in excellent quality, but it weakens the importance of packaging and design from one aspect. Under the guidance of the traditional thought that "the fragrance of wine is not afraid of the depth of the alley", in the history of China, the packaging of daily-use commodities was generally simple or even absent. Because of this, Xiangquan wine produced in Xiangxi had no packaging such as wine bottles in the early 1980s, and it belonged to the kind of "wine raisins" retail. But now, the traditional concept of "the fragrance of wine is not afraid of the depth of the alley" has been challenged by survival. So now people not only pay attention to packaging. Until packaging is extended to the system of commodity marketing. Based on this, when Mr. Huang Yongyu saved Xiangquan Distillery and developed Xiangquan brand, he first started with the packaging of Xiangquan wine. Xiangquan liquor and later Jiugui liquor were packaged (not just bottles and boxes). Only then did the winery develop from a small factory with 10 people to a listed company with thousands of people. Application and innovative packaging cannot be eaten as a meal. Open a delicate imitation red wooden box with a paper box inside. Through the transparent film "small window" in the center of the box, you can see that more than a dozen Cordyceps sinensis are arranged neatly ... Will there be a box full of Cordyceps sinensis in the box? Of course not. After opening the carton, you will be disappointed to find that there is nothing around a dozen Cordyceps sinensis, which is more than ten times the area of Cordyceps sinensis, but it is just foam covered with nylon thread ... This is a welcome gift. Overpackaging of high-grade liquor is not "inverted" at all. 500 ml of a famous brand liquor sold in 480 yuan can be packaged in two lovely giant panda-shaped bottles, coated with a craft gift box, and the two bottles can be added up. By conversion, the price of each of these two bottles is higher than that of 300 yuan. People can't help asking, whether it's drinking or drinking bottles. Although consumers know that luxury goods are "unaffordable", why do people still flock to them? The counters of these high-priced goods are still crowded. A store manager said, "Like moon cakes, we buy high-grade tonics, goods from the North and South, and famous wines for the purpose of giving gifts. When giving gifts, the bigger the volume, the more decent the packaging and the easier it is to get close to. Everyone knows that packaging can't be eaten as a meal, but who can avoid it? "Now, after packaging, the whole society has set off a packaging frenzy. Not only major manufacturers and businesses have made great efforts in product packaging, but almost all walks of life have put packaging on the agenda. Of course, as a commodity, it is understandable to pay attention to packaging. But if we only pay attention to the external color and ignore its internal quality, it will not be worth the candle. In the long run, it will inevitably be left out. What's more, people? At present, the popular appearance "packaging" is a great pursuit of people. Nowadays, teenagers are also infected by this epidemic. The phenomenon of winking and wearing gold and silver on the street and campus is nothing new. A sixteen-year-old girl is in the flower season of her life. At this age, they should advocate natural beauty and spiritual beauty, but some students have painted their youthful faces with excessive maturity and made their own true colors. Not only does it lose its natural beauty, but the chemical components in some cosmetics may also destroy subcutaneous tissue and accelerate skin aging. Imagine, after more than 20 years of "packaging", will you have the heart to witness that face "eroded" by rouge and red powder? At this young age, let's take off the layers of "packaging" and show the natural charm that should belong to our youth. When you need it in the future, carefully "package" yourself. Whether it is the packaging of things or the "packaging" of people, the "packaging" of appearance is of course important, but what is more important is whether it is conducive to the development of things and whether it can be the icing on the cake as people wish.