International trade papers 2000 words 1
The influence of cultural differences on international trade and its countermeasures
I. Culture and cultural differences
Culture is the sum of all material wealth and spiritual wealth created by human society in historical practice, including material culture, institutional culture and psychological culture. Cultural differences are reflected in all aspects of cultural elements. Specifically, these cultural levels include specific social ideology, organizational structure and system, the most important of which is ideology, namely politics, law, art, morality, philosophy and religion. Different countries have great differences in ideology because of the differences in historical inheritance and civilized deduction, and some countries are even antagonistic in the main aspects of ideology. In today's world, with the increasingly close economic exchanges between countries, the existence of cultural differences has a growing impact on international trade. Products that adapt to the specific cultural environment of the target country can often achieve great sales success. On the contrary, it is often difficult to carry out sales activities for products that cannot grasp the characteristics of the cultural environment and the needs of consumers in the target country.
Second, the impact of cultural differences on international trade
positive impact
First, promote China culture and increase the trade surplus. With the frequent exchanges between countries in the world, the spread of culture has become more and more rapid. Westerners constantly learn about China culture through different channels and admire and yearn for China culture. Some products with China characteristics, such as cheongsam, paper-cutting, embroidery and facial makeup, sell well in western countries. Although there are cultural differences between China and the West, in today's favorable environment of trade integration, it has also played a huge positive role in promoting the export of international trade.
Second, reflect China culture and avoid trade friction. Is China culture particular? Close? Advocate? Peace is the most important thing? What does China pursue? Friendship first? Long-term trade cooperation. Therefore, in trade, he is modest and polite, does not like to be competitive and advocates collectivism. In other countries' trade with China, China often acts as? A middleman? Even if they disagree with each other's views, they rarely refuse directly, but express their opinions in a roundabout way, and the negotiation activities and exchanges are often quite pleasant.
Third, understand the dual culture and analyze the problem comprehensively. When solving a specific problem, it can better promote the liberalization and development of trade by analyzing and understanding with Chinese and western thinking modes. On some issues, it is easier to produce new ideas, new ideas and new methods. At the same time, summarizing Chinese and western cultures, taking its essence and discarding its dross are more conducive to the improvement and development of enterprises themselves.
(B) the negative impact
First of all, different religious beliefs affect the demand for products and services. Different countries, regions and nationalities in the world have different religious beliefs, and there are countless examples of trade failures because they are not aware of the differences in religious beliefs. In the selection of trade products, communication and negotiation behavior. It may lead to giving up trade because of ignorance of religious habits.
Second, different consumption habits affect the sluggish sales of goods. Due to different educational backgrounds and customs in different countries, consumption habits are also very different. If you don't pay attention to it and do what you like, it may cause unsalable products.
Third, different market differences affect the choice of trade opportunities. Differences in market understanding caused by cultural differences may affect the choice of trade opportunities. For the same trade opportunities, some countries will think that the market is huge and try to develop trade, while others will give up decisively because there is no market potential.
Third, the response to cultural differences on the impact of international trade countermeasures
(A) cultivate cross-cultural management talents and promote cultural integration
To promote the free development of international trade through cultural integration, the key is to cultivate management talents with cultural integration consciousness and knowledge, which mainly includes cultural understanding, cultural application, on-site cultural inspection and mutual exchange training.
(B) the localization of values and the development of customs
What is the most effective way for values and customs to influence international marketing? Localization? . China? Localization? The strategy involves many contents, such as technology localization, brand dialect and advanced talent dialect. Technology localization and brand localization are helpful to broaden the profit points of enterprises. In foreign trade, the localization of senior talents is the most important. Senior talents often have extensive business relationships in the local area and have a good understanding of customs, culture and values. The introduction of such talents can effectively avoid contradictions and conflicts caused by cultural differences, greatly improve the speed of market development and improve the success rate of foreign trade cooperation.
(3) Be good at using religious beliefs.
The decision-makers of enterprises should understand the religious beliefs of the host country and use religion to serve it, instead of letting religion become a stumbling block to its expansion into the international market. First of all, different religious festivals will directly affect the export sales progress of enterprises, and enterprises must understand religious festivals in order to seize the opportunity to sell goods. Secondly, all religions have their own unique requirements and taboos. Enterprises should pay attention to these religious requirements and taboos, and their business will be successful. Finally, religious organizations themselves often play a considerable role in economic affairs. In order to occupy the market, enterprises must formulate different marketing strategies according to the characteristics of products to meet the needs of different groups.
(D) Follow-up trade exchanges based on cultural differences.
After the enterprises of both sides reach the transaction intention and sign the contract, they must also pay more attention to the post-transaction management of the subsequent performance of the contract. Due to the cultural differences between China and the West, people-oriented management in China and legal management in the West need mutual understanding and respect. For countries that pay attention to the relationship between people, if there is a dispute in the contract, we should not rely entirely on the legal mechanism, but should rely more on the relationship between the two sides to solve the problem. Compared with western culture, it emphasizes that people and things should be handled separately and problems should be solved by law. It requires us to form a comprehensive understanding of enterprises in the early stage of trade cooperation and exchange, sign relevant legal provisions comprehensively and reasonably, and build a strategic partnership between enterprises through continuous cooperation efforts in the future.
Four. conclusion
To sum up, culture is closely related to international trade. With the development of social economy, people pay more attention to cultural and psychological needs on the basis of meeting basic material needs. In the current international trade, it is particularly important to give full play to the unique local culture and make use of rich cultural resources to realize the great integration of world cultures, so as to improve international competitiveness and promote the development of world economic and trade people. China's economic development is in an open international environment. We must face up to the important influence of cultural exchange and development on the economy, avoid cultural conflicts caused by different cultural differences, make effective use of cultural differences and promote the rapid and stable development of economy and trade.
2000 words of international trade papers
On International Trade Innovation under E-commerce
With the development of economy and the expanding scope of international trade, e-commerce came into being. This situation has spread to the existing business areas, and it is still expanding. E-commerce has a deep connotation, which adds a new trade process, the path that can be followed, and the way of daily marketing and supervision [1]. It has created new trade within the international framework from all directions and promoted the long-term progress of trade.
First of all, analyze the impact highlights of e-commerce.
In traditional trade, both parties should draw up a place and choose the most suitable time for negotiation. This kind of communication is expensive and is hindered by multiple obstacles. In recent years, technology is constantly changing, and e-commerce is also accompanied by progress. This kind of ongoing business has increased the convenient process and expanded the business coverage. To accept international trade, we must look for partners who cooperate with each other. In this state, e-commerce has eliminated the obstacles of time and space and broken the narrow limitations; It attracts partners with its outstanding advantages. E-commerce relies on the network to communicate with each other, which improves the overall effect and saves extra negotiation time. The new business has also reduced the cost in each process, established a new bridge necessary for smooth communication and promoted exchanges and trade.
In the field of trade, e-commerce has increased the convenience of ordering and subsequent payment. The information is distributed on the network, and the parties can view the necessary information. The information in interconnection is smoother and the supply is more convenient. The proposed amount can be paid online, reducing the original redundant multi-process. At the same time, the amount operation is safer [2].
E-commerce can facilitate communication, reduce the number of daily management and control, and reduce the overall consumption necessary for transportation. With the help of the network, we can also compare the existing similar goods, determine the parameters and determine a good price. Reduce sales costs and get rid of the interference of middlemen. The network has also extended the publicity on weekdays, and enterprises have also confirmed their good reputation. Business is inseparable from the transmitted data, which is a necessary process. It conveys the information of each time period and facilitates communication between the two parties. The addition of payment within the network framework makes the settlement more effective and the amount is guaranteed. Marketing also relies on the new platform, where both parties can interact at any time, and enterprises and related users are closely linked.
Second, analyze innovative ways.
1. Innovative operation process
With the rapid development of technology, e-commerce has been integrated into daily life, and a complete new framework has been built. In this case, an electronic company was created. Enterprises are integrated into a broader network, and the two are closely linked. Use the internet to change inappropriate trading steps. The enterprise has obtained the business dynamics of each period and communicated with users at any time. Many departments of the company have established databases and followed automatic processes to organize information. E-commerce has fixed loopholes and got rid of various restrictions. The network transcends time and space and changes the existing inferiority complex.
E-commerce adds a smooth flow for information exchange, and information covers more connotations. The market eliminated monopoly and established an adjustable market mechanism. Diversified resources in the market are allocated and optimized, which is conducive to the smooth exchange of information. Information increases transparency and avoids the disadvantages of trade uncertainty. The market avoids blind progress and provides more accurate decision-making reference. With globalization, the market is increasingly integrated into a whole. The most suitable suppliers have been selected on a global scale, and the competition is becoming increasingly fierce.
2. Innovative trade regulations
Faced with new challenges, e-commerce has produced new mechanisms. However, the necessary controls on trade should also be updated. We should innovate trade laws and regulations and improve the process. Judging from the current situation, the government tried to expand new trade under the macro situation and obtained the trade license [3]. Within the framework of the network, special import and export quotas can be appropriately allocated by applying for the set licensing qualifications. The necessary import and export control has been added, and the whole process of control has been infiltrated electronically. Judging from the current situation, some customs departments have increased electronic control.
3. Innovative normal marketing
Network marketing has the characteristics of integration, and marketing is expanded with the help of the network. It closely links customers and related enterprises in the sector, and the two should be corresponding. The integrated network is convenient for users and interactive. Two-way selection is added to provide reference for business decision-making. E-commerce helps both sides to clarify each other's characteristics and increase new channels for mutual understanding. By customizing the sales information of each period, the company can increase novel targeted services.
For example, in an automobile company, users can choose the best body frame and favorite style by relying on the terminal to screen styles. Customize sales according to this preference tendency, which increases pertinence. Car buyers can fill in the suggested order and customize the car that suits them best. This not only meets the unique purchasing needs of customers, but also saves the amount of manufacturing costs. For such an industry, only by clarifying the precise demand can we save costs.
Third, the focus of innovation.
E-commerce has created new trade and increased soft marketing. Compared with the old ways of advertising marketing and personnel promotion, soft marketing has a more prominent position. This is because soft marketing deployed information and left a deep impression. It takes into account the deep-seated and diversified needs, customers can independently screen and then contact an enterprise, and enterprises will not often disturb users [4]. Soft marketing follows etiquette, users will be more satisfied and win more goodwill. This can also improve the marketing effect. After the user center, marketing has added novel interaction. Increased extra income and constantly exchanged daily information. Customers can participate in the set marketing steps and choose more independently.
The key points of innovation also include: e-commerce can customize the contract and innovate the follow-up performance. Changed the old-fashioned steps in trade and traded face to face. Establish contracts independently and execute new contracts. E-commerce is closely linked with e-commerce, saving extra funds. Get rid of the double constraints of cost and time, and communicate at any time with the help of the network. When new communication is generated, the network retains necessary internal information to protect the rights and interests of both parties to the transaction.
label
As a new category, e-commerce has gained outstanding competitive advantages and increased its competitive strength in the market. Analyze trade from a new perspective such as e-commerce and set up trade innovation under a comprehensive framework [5]. In the future process, e-commerce will occupy a prominent leading position, which will promote trade integration under the frequent situation and expand the development space. Therefore, it is necessary to analyze the innovative trade promoted by e-commerce.
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