English is the common language in this country at present, and business English has become a professional language in foreign trade transactions. However, in English teaching in China, the application of business English is neglected, resulting in a large shortage of language talents. The following are my collected papers on the characteristics and application analysis of business English, and I want to share them with you.
Abstract: Business English is one of the indispensable skills in international business. China's foreign trade is in a stage of rapid development, so it is necessary to improve the business English skills of negotiators. Business English has its own characteristics, so we should follow certain principles when using it, such as considering each other's nationality and speaking habits. In this paper, its function and specific application skills are analyzed in detail.
Keywords: foreign trade; Business English; Applied skills
Business English is the main tool of foreign trade, and the English expression ability of negotiators will determine the success or failure of business trade. With China entering the international market, foreign trade has become a mainstream trade mode. When communicating with other countries, language is the basic tool, and the wide application of English makes it necessary to choose the language of business English in foreign business trade. Improper communication will lead to the termination of the transaction, and business English users should have professional language skills and professionalism.
First, the characteristics and functions of business English
Business English is different from general English. It's professional. It involves many fields such as finance, economy and trade. As business English is mainly used in international communication, cultural differences are the key issues to be paid attention to in business English communication. Once misunderstanding occurs, it will lead to the interruption of trade. Business English usually takes brevity as the main expression, because business negotiation should be characterized by short time consumption and high efficiency. The biggest difference from ordinary English is that business English uses formal English, with occasional abbreviations, but rarely uses spoken English, whether in writing or communication. Especially in the written expression of the product model and related claims, there can be no oral components. Its functions are as follows: Business English is the main tool for foreign trade communication. With the advent of the era of global integration, China, as an economic power, will inevitably involve a large number of import and export trade. In this process, if the language is unreasonable, it will cause huge losses.
English is the common language in this country at present, and business English has become a professional language in foreign trade transactions. However, in English teaching in China, the application of business English is neglected, resulting in a large shortage of language talents. Therefore, it is necessary to reform business English in colleges and universities. Business English can not only be a basic tool, but also help enterprises to obtain effective business information. Blocking commercial information will lead to the decline of China's position in international trade. Nowadays, communication between countries is inevitable. Only by mastering the latest business information can we ensure the efficiency and stability of business negotiations. Therefore, business English learners should fundamentally improve their professional ability and cultivate their business ability to meet the market demand. The use of business English also makes business negotiation easier. In business negotiations, both sides of trade take interests as the starting point. The correct use of business English can make the other party feel comfortable, which is conducive to smooth communication, thus ultimately achieving a win-win situation. This is one of the functions of business English.
Business English should use the official language and proceed from the language and cultural background of both parties to the negotiation. Only with the support of the contract can we succeed. In business negotiations in China, because of the existence of English as a non-native language, many communicators have not mastered the cultural background of the language. From the perspective of commercial and trade development, its role needs to be further developed. In this process, negotiators should have agile thinking and adopt reasonable tone and language to have a dialogue with each other. With the mutual communication between countries, it is inevitable to pay attention to each other's culture, but proper publicity of their own culture also plays an important role in attracting foreign businessmen. China has a long cultural history. We should use business English vocabulary correctly in communication, give full play to the tool function of business English, and introduce our products to each other comprehensively. Negotiation is a skill, only business English can build a bridge for it and promote the completion of trade.
Second, the application skills of business English in the foreign trade process
(A) pay attention to the development of language skills
Language is the reaction of culture, so the local customs of the country should be reflected in language communication. At the same time, language is a communication tool for both parties, and its purpose is to gain mutual recognition, so we should pay attention to its skills when using business English. For business negotiations, it is more necessary to master professional vocabulary. Of course, this is only the foundation, and translators must follow certain principles. For example, in some transactions that are difficult to negotiate or require the consent of the other party to obtain benefits, on the premise of respecting the other party, try to choose euphemistic language, try to avoid blunt language in unchangeable regulations such as price, and express clearly but with a good attitude. This is a manifestation of business ability. Besides, in business English negotiation, you should also know the bottom line of the other party to avoid embarrassing situation. In business English learning, teachers should teach students some fixed sentences, which should become necessary skills in communication, and with the increase of negotiators' experience, their negotiating ability and language control ability will also be improved. At this time, negotiators should learn to use appropriate body language and adjust their language according to the atmosphere and current situation.
(B) by listening to understand each other's intentions
Another important part of communication is listening. In the process of listening, we can understand each other's ideas and establish the foundation of foreign trade exchange. For China's foreign trade, we should urge foreign trade personnel to combine language knowledge with listening skills and correctly handle their position in the negotiations with China. Business English has professional characteristics, so no matter what skills are adopted, the premise lies in solid basic knowledge of language, and accurate expression is the premise to reduce embarrassment. Practice has proved that under the premise of understanding the other party's point of view, it is easy to accept to express one's own point of view properly.
(C) business negotiations under the premise of cultural differences
China has foreign trade with Europe, America, Asia and many other countries, so it is easy for business negotiators to form a mindset after long-term exchanges with the same country. Once a country is changed, it is easy to ignore each other's cultural characteristics. Therefore, for business negotiators, we should let them know the language characteristics and cultural background of many different countries and make appropriate adjustments to the language to ensure the accuracy of expression. Enterprises are profitable, and understanding the cultural background of the country is conducive to finding out the background of the other enterprises, thus narrowing the distance of negotiations. As a bridge between the two countries, translation has certain skills in the application of words and the expression of sentences. The negative influence of culture on translation is minimized. In addition, in the process of business English translation, we should not only understand the superficial meanings of words and sentences, but also make full use of the important skill of free translation to express the original intention of sentences as perfectly as possible and further improve the accuracy of business English application.
(D) Business English translation requires rigor and formality.
Business English is different from ordinary English, so it should be rigorous and formal in communication. First of all, we should understand the principles of language use and avoid free play. Commercial transactions are bound to face a large number of contracts and data, so its rigor can not be ignored. Every payment in the contract must be made in reasonable and correct language. Business English includes not only communication, but also reading and writing business letters. There should be no typographical errors in this process, otherwise it will bring unnecessary misunderstanding and affect the transaction. Grammatically speaking. Business English has some fixed sentence patterns and translation methods. For translators, business letters should be translated correctly according to current trade and must be consistent with the original text. National trade exchange involves economic interests, and once it is unclear, it will cause great economic losses, so translators or negotiators should also have professional qualities.
Third, summary.
With the advent of the era of global economic integration, business English has become one of the main languages of business communication. Business English has the characteristics of strong professionalism and wide coverage. Learning business English and using it correctly can promote the success of trade. In China, international trade exchange is the main strategy in the future and the pillar of China's economic development. Therefore, it is necessary for foreign trade enterprises to cultivate and recruit professional business English talents. Especially in the era of e-commerce, business English talents should have solid professional knowledge, express their products concisely and clearly in negotiations, and gain the emotional recognition of the other party through necessary negotiation skills. For the development of China's foreign trade, we should attach importance to the important role of business English, the cultivation of talents in college teaching and its specific application, so as to ensure the stability of trade and the development of national economy.
References:
Joy chen. On the application of business English in foreign trade [J]. Modernization of shopping malls, 20 1 1( 14).
[2] Cao Min. On the application of business English letters in foreign trade [J]. China Commerce, 20 1 1(2 1).
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