The internet era of virtual and real integration has begun.

20021year ushered in a new climax and new opportunities for the development of digital people, including the advent of various explosive IP, as well as pioneering enterprises in all walks of life such as pan-entertainment, news media, sports events, retail and financial services. Explore new scenarios, new models and new boundaries of AI digital people in their respective fields with leading technology companies and CG creative enterprises.

For this field, we think there will be ten prospects in the future.

Outlook 1: an important starting point for industrial digital transformation

With the deep application and deep integration in the fields of pan-entertainment, commercial retail, financial services, cultural tourism, medical health, sports events and so on. The refinement and specialization of digital human services will take the improvement of "human efficiency" as a breakthrough, and continue to bring value feedback to industrial development to reduce costs and increase efficiency, which has become an important starting point and core standard for industrial digital transformation.

Outlook 2: the core "human" assets of enterprise competition

AI digital people are different from digital people made by ordinary CG. Ta is not only a digital asset belonging to enterprises, but also an important digital "human" asset, which will become one of the core competitive advantages of enterprise development in the future. Based on the "intelligent brain", AI digital people can constantly update their cognitive systems through autonomous learning, thus realizing the sustainable development of "human resources" and creating greater value for enterprises.

Outlook 3: Aging gives birth to the demand of "accompanying" digital people

Social aging has not only brought about a sharp decline in demographic dividend, but also accompanied by mental loneliness and a series of psychological or physical diseases of the elderly. A survey shows that13 of people aged 60-70 feel lonely, and about 60% are over 80. The aging society is also giving birth to the demand for "accompanying" AI digital people, especially a large number of elderly people who live alone and lose their independence. Through the "companionship" of AI digital people, it can help alleviate their spiritual loneliness and improve social problems related to the aging trend.

Outlook 4: Online Development Platform (DHaaS) is the trend.

The online development platform of Digital People as a Service (DHaaS) will become PUGC's "innovation toolbox", which will enable AI digital people to generate, drive, intelligently and operate "full link" production and operation processes, * * * enjoy rich material libraries, knowledge libraries and content libraries, and help to greatly reduce the application threshold and use cost of digital people through the simple operation of Lego. Covering long-tail UGC users and SME users, we can quickly own our own "digital people production line", enjoy the global leading technology dividend from the platform for the first time, and realize the freedom of AI digital people.

Prospect 5: The basic composition of the future world where the virtual and the reality are integrated.

With the gradual maturity of artificial intelligence, virtual reality and other related technologies, AI digital people will become an important entrance for us to connect with the digital world, an important medium for human-computer interaction, and together with digital space, digital assets and digital Avatar, they will form the basic structure of the future virtual and real world. Just like the smart phone we use every day today, we not only quickly establish a connection with the two-dimensional cyberspace through the mobile phone application, but also gain a convenient life experience through the interaction with the mobile phone application. In the future, direct connection with three-dimensional cyberspace can be realized through AI Agent, and a richer and more immersive service experience can be enjoyed through virtual-real interaction.

Outlook 6: Data security and user privacy protection are still key.

As one of the basic components of the digital world, digital people are also facing governance challenges such as data security and network security. Especially when digital people are infiltrating more and more and playing more and more important roles in production and life, its system security will become extremely important. In addition, as a medium of human-computer interaction, digital people will also involve user privacy and ethical issues in their daily applications. All these need to be solved by establishing a series of supervision and guarantee mechanisms and auxiliary technical means.

Outlook 7: High-level digital people rely on the development of general AI technology.

Under the guidance of a group of artificial intelligence technology enterprises, the development of digital people has entered the primary stage of L4 level, and the production efficiency and intelligence level have been significantly improved rapidly, which can replace real people in professional fields to solve some repetitive and standardized service needs. But to evolve to a higher level, we need to rely on the development and maturity of general artificial intelligence technology to deal with global and universal problems like human beings. At present, the leading enterprises of artificial intelligence represented by Shangtang Technology are devoting themselves to the research and development of general algorithm models, carrying out full-stack technology layout and integrated development in many directions such as vision, voice and natural language understanding, and building the underlying infrastructure for the leap-forward "leap" of AI digital people from L4 to L5.

Outlook 8: The Future of Cloud Edge Collaborative Computing Supporting Large-scale Applications

With the gradual expansion of the application boundary of AI digital people and the deepening of its application in all walks of life, the high fidelity, high real-time and high concurrency of AI digital people require not only high network transmission, but also high real-time rendering and AI computing ability. On the one hand, through low-latency network transmission and cloud collaborative computing, the performance limitation of large-scale application of AI digital people on terminal hardware can be reduced, and terminal devices or systems supporting any model, specification and performance can seamlessly access and use AI digital people; On the other hand, data security and privacy considerations are involved in the process of supporting AI digital people's own data training and autonomous learning, and cloud collaborative deployment is also needed for protection.

Outlook 9: The confirmation and circulation of digital assets will promote the active trading market.

As one of the forms of digital assets, Ta's ownership relationship and value need to be certified by the market, so as to further promote the smooth market transactions. Therefore, based on blockchain technology, it will be very important to establish the confirmation and circulation mechanism of digital people's assets.

Outlook 10: the development of digital people market will give birth to a number of new formats and new opportunities.

With the construction and empowerment of platform infrastructure, more and more enterprises will join the digital human industry ecology, and the division of labor in the digital human market will become more and more subdivided. Focusing on the diversified and refined application requirements in the vertical field, a large number of innovative enterprises or occupations such as digital human AI training, digital human material creation, digital human asset management and service will be born, and a number of B2C, B2B and C2M digital human retail platforms will be further formed to match and supply new demands.

(The author is the director of strategic ecology research at Shang Tang Intelligent Industry Research Institute)