You see, Xiaomi has been advertising in the Spring Festival Evening for several years, and this year is no exception. This year, Xiaomi put a video advertisement "You yearn for a better life" in the Spring Festival Evening, which mainly used data to show seven products of Xiaomi one by one. The specific copy contents are as follows:
Mobile phone: Xiaomi takes 200 million photos with his mobile phone every day.
Bracelet: mi band records 37 billion steps every day.
Television: broadcast 84 million times a day.
Air purifier: purify1500 million cubic meters every day.
Water purifier: Purify 8 million glasses of water every day.
Sweeping robot: Sweep 7.9 million square meters every day.
Smart speakers: 3.4 million conversations every day.
7 kinds of products, 7 kinds of data, Xiaomi speaks with data, telling you that Xiaomi's intelligent hardware and Internet services around the world generate more than 40 billion connections every day.
Finally, tell you that Xiaomi is using innovative technology to realize the life you yearn for.
The above is the video advertisement of Xiaomi Spring Festival Evening. We can see that its copy does not have very gorgeous vocabulary, nor does it go straight to people's hearts, nor does it directly tell the selling point of its products.
Instead, I speak directly with simple numbers, show my seven products one by one, and use data to reflect the frequency of my products being used. In the era of big data, data is the most authoritative persuasion.
In addition, video advertisements, overall visual effects, full sense of science and technology, and calm pictures can all make people feel Xiaomi's frank and true attitude on the road of innovation and technology.
Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).