Crowdfunding refers to issuing fund-raising projects through the Internet to raise funds. Compared with traditional financing methods, crowdfunding is more open, and whether to obtain funds is no longer based on the commercial value of the project. As long as it is a project that netizens like, they can get the first fund to start the project through crowdfunding, which provides unlimited possibilities for more small-scale operators or creators. At present, the main crowdfunding models in China are product crowdfunding and equity crowdfunding.

Product crowdfunding is a model of pre-sale and group purchase of goods, and you will get the goods after participation.

Equity crowdfunding refers to the company selling a certain proportion of shares to ordinary investors, and investors get future income through investing in the company. This financing model based on internet channels is called equity crowdfunding. Another explanation is that "equity crowdfunding is the internetization of private equity"

Crowdfunding is very helpful for the current entrepreneurship, and many ideas and products have been realized. Many enterprises have obtained investment support through equity crowdfunding and achieved good development.