Has been engaged in business management and marketing research and teaching. 2001-In 2003, he served as the vice president of the School of International Business Administration of Guangdong University of Foreign Studies, mainly responsible for the teaching management of the college; From March 2003 to May 2005, he served as the deputy director of the Academic Affairs Office of Guangdong University of Foreign Studies, mainly responsible for the formulation of university teaching plans, teaching materials and discipline construction, and served as the director of the Academic Affairs Office of the south campus of the school. Since May 2005, he has served as deputy director of graduate department of Guangdong University of Foreign Studies. During my teaching, I participated in the management consulting and training of some enterprises in Guangdong Province.

He won the teaching evaluation award of Guangdong University of Foreign Studies for many times, and was successively awarded as a research activist in 2000, 200 1 Guangdong University of Foreign Studies, a senior researcher in 2002, and the first prize in teaching of Guangdong University of Foreign Studies in 2003. School-level talents of "Thousands of Projects" in Guangdong Province.

Main research interests: marketing management, marketing performance evaluation, enterprise organization and strategy.

Training Project1July, 1999, Cambridge University-Ministry of Education "Sino-British Cooperation in Cambridge Business Administration" training project.

In June, 2002, 165438+ 10, the core course training project of the logistics management education steering committee of the Ministry of Education.

In July 2004, the Ministry of Education organized a training course on teaching management in colleges and universities.

In July 2007, the Committee organized a doctoral thesis seminar.

University of Toronto Wei Yi Business School-Tsinghua University Case Training Program