The emergence of internet finance not only promotes the development of the securities industry, but also brings great impact and challenge to the securities industry. Therefore, for the securities industry, how to better seize the development opportunity, realize the effective combination with Internet finance, and then promote its own better development is particularly necessary. The following is a sample of my MBA thesis, which I hope will help you. For details, please visit (www.oh 100.com/bylw).
Internet finance is an effective combination of the traditional financial industry and the Internet industry, and it is an important direction for the future development of the financial industry, which has attracted wide attention and huge development space. In addition, the rise of internet finance industry has brought great changes to the traditional securities industry, which not only realized the effective transformation of the value realization mode of the securities industry, but also triggered the channel reform of wealth management and securities brokerage. Based on this, this paper makes an in-depth analysis of the influence of internet finance on the securities industry and the countermeasures, hoping to help the later development of internet finance and securities industry in China.
Keywords: Internet finance; Securities industry; Value realization; affect
Internet finance is obviously different from traditional finance. Its biggest feature is that it no longer relies on financial intermediaries, but makes full use of the Internet platform. Therefore, the transaction cost has been effectively reduced and the market efficiency has been significantly improved. At present, due to the transformation of market economy in China, it has provided favorable conditions for the development of Internet finance, promoted its good development, and brought great influence to traditional industries. Under the influence of the development of internet finance, the sales model of the securities industry has gradually changed. Internet finance not only brings new opportunities to the development of the securities industry, but also brings new challenges to the securities industry.
First, the impact of Internet finance on the securities industry
(A) change the value realization mode of the securities industry
Due to the virtual characteristics of internet finance, it will directly accelerate the speed of value creation in the securities industry, and correspondingly it will inevitably lead to the continuous expansion of value; At the same time, under the influence of internet finance, the transaction structure and subject will also change accordingly, making finance more democratic. Therefore, the emergence of Internet finance has fundamentally changed the way of value creation and value realization in the securities industry, which is embodied in the following two aspects: First, Internet technology has played a huge role in reducing information asymmetry, and the effective application of Internet technology has effectively reduced various intermediate costs. Based on Internet technology, the previously asymmetric information structure has become flatter, making the information more symmetrical, thus effectively realizing the democratization and effectiveness of financial services and further expanding the service boundary of the securities industry. In addition, according to internet technology, the function of opening accounts in different places has been successfully realized, and at the same time, some mobile terminal products can be effectively spawned, which has brought new growth points to the development of the securities industry. Secondly, with the continuous development of social network, third-party payment, e-commerce and other service systems, a large amount of data on the Internet is more valuable. Through the application of Internet data, brokers have obtained more information resources; In addition, with the introduction of some new concepts such as cloud computing and neural network, it also provides great convenience for the analysis and mining of data information. These data resources have successfully become important strategic assets in the development of Internet finance. Therefore, strengthening data mining and collection is particularly important for the development of Internet finance.
(B) to achieve the effective weakening of the traditional financial intermediary function.
In the traditional financial development model, there are two main reasons for the existence of financial intermediaries: First, financial customers are generally unfamiliar with economies of scale and specialized technologies, while financial intermediaries are professional, so in financial business, the existence of financial intermediaries can effectively reduce the transaction costs in the financing process. Second, financial intermediaries can handle some information professionally, which plays a very good role in improving the information asymmetry between the two parties, and also effectively reduces the possibility of moral hazard problems caused by information asymmetry. As can be seen from the above, the main functions of financial intermediaries are media information and media capital, and these two basic functions are realized on the basis of their corresponding information collection and processing capabilities, and information collection and processing is also the advantage of Internet finance. Therefore, the effective combination of internet finance and securities industry can not only effectively improve the symmetry of information, but also effectively avoid the occurrence of financial risks. As a result, the financial intermediary function in the traditional model has been obviously weakened. Under the development mode of internet finance, both parties can even trade directly without financial intermediary, which greatly improves the efficiency of resource allocation, but it also has a great impact on the financial intermediary function of securities.
(3) Changing the channels of securities brokerage and financial management.
Due to the further integration of the Internet and the securities industry, it has brought beneficial help to effectively broaden the marketing channels of brokers, and further optimized the current financial management and brokerage business operation management mode, thus promoting its service boundary to be effectively expanded. In addition, the emergence of internet finance makes it possible for users to open accounts and sell securities products online. As a result, brokers gradually lost their physical network advantages and geographical advantages in the traditional development model, the commission rate was effectively reduced, and the corresponding information management business and new product economy were significantly improved. Based on internet finance, brokers are also forced to transform their brokerage business from the initial development channel into wealth management business and credit intermediary terminal.
Two, the securities industry to carry out Internet finance effective countermeasures and suggestions
Because of its unique advantages in information and cost, internet finance has brought great influence to the development of the securities industry, so it has also attracted the attention and favor of investors. The emergence of internet finance not only promotes the development of the securities industry, but also brings great impact and challenge to the securities industry. Therefore, for the securities industry, how to better seize the development opportunity, realize the effective combination with Internet finance, and then promote its own better development is particularly necessary.
(A) a correct and comprehensive understanding of technological change
Based on the general trend of internet finance development, securities companies need to make a comprehensive change in their thinking. Whether in business philosophy or in business practice, they should shift their focus from the previous physical market to the virtual market, make full use of the development advantages of internet e-commerce, change their traditional store-style business methods, and attract more customer groups through the network; In addition, under the new situation, the marketing methods of securities companies should be changed accordingly. In the traditional financial model, it is basically a face-to-face communication marketing promotion method. In the new era, it is necessary to effectively carry out online social marketing with the help of the Internet, comprehensively grasp customer needs with the help of the Internet, and provide customers with more accurate personalized products and services. Finally, in terms of business strategy, the securities industry should strengthen effective cooperation with internet finance to achieve a win-win situation.
(2) improve the service level
After years of development, Internet finance in China has gradually improved and matured. At the same time, due to the increasing popularity of the Internet, it provides a broader development space for Internet finance. Therefore, based on this situation, securities companies should pay more attention to the further improvement of their service level and professional advantages, strengthen and improve their own construction, so as to effectively improve their market competitiveness.
Third, the conclusion
In short, due to the continuous development of internet finance, the current securities industry has also undergone tremendous changes. Internet finance not only effectively promotes the development of the securities industry, but also brings new challenges to the securities industry, which are also favorable opportunities for the further development of the securities industry. Therefore, it is necessary for the securities industry to seize this development opportunity, correctly and comprehensively understand, improve service level, persist in innovation and exploration, and realize its long-term development.
Author: Chen Moyu Unit: School of Finance, Jiangxia University, Fujian
References:
[1] Bai Ting. The influence of Internet finance on the securities industry and its countermeasures [J]. Brand, 20 15,12:135+137.
[2] Wang Ji. Risk Analysis and Countermeasures of Internet Finance in China [D]. Jilin University, 20 15.