Information technology is very important. When he made a profit, pemberton spent almost twice as much money on advertising in the first few years of his business. If so, it is also applicable to improving the reputation and product quality of Coca-Cola. Coca-Cola Company once said that "advertising must keep pace with the times", which is a famous saying of Robert Yecaocao, the former president of the company. By constantly monitoring the changes of consumers' attitudes and behaviors, Coca-Cola Company has become a well-known leader in the advertising industry. Pemberton can't foresee a great future, waiting for his juice to be sold. After three years of continuous change of ownership, AsaBriggs candlestick purchased a business and organized Coca-Cola Company to become a Georgia company. 1893, he registered Coca-Cola as a trademark.