(1) Business Plan, also known as "business plan", refers to an entrepreneur who has nothing to gain a new product or service with market prospects by lobbying venture capitalists, thus obtaining venture capital.

Commercial feasibility report of.

(2) The business plan competition is based on the actual operation mode of venture capital, which requires participants to form a competition team with complementary advantages, propose a technical product or service with market prospects, and complete a complete, specific and in-depth business plan around the product or service in order to obtain venture capital. A complete business plan should include enterprise profile, business prospect, risk factors, investment return, exit strategy, organization and management, financial forecast and so on.

In China, the business plan contest was held in Tsinghua University as early as 1998. 1999 The first "Challenge Cup" China College Students' Entrepreneurship Plan Competition sponsored by the Central Committee of the Communist Youth League, China Association for Science and Technology and the National Federation of Students was successfully held. In 2000, the second "Challenge Cup" China College Students' Entrepreneurship Plan Competition was successfully held in Shanghai Jiaotong University, which pushed the wave of college students' entrepreneurship to a new peak. The third and fourth "Challenge Cup" China College Students' Entrepreneurship Plan Competition was successfully held in Zhejiang University and Xiamen University in 2002 and 2004 respectively. The fifth session will be hosted by Shandong University, where the final will be held in 2006.

Second, the background information of the business plan competition

"Innovation is the soul of a nation's progress", and only a nation that knows innovation can be invincible in the fierce competition. The business plan competition can cultivate the knowledge and skill system of the contestants in starting a business, cultivate the spirit of teamwork, make the contestants experience the hardships and happiness in the process of starting a business, expand their knowledge, improve the comprehensive quality of college students, and cultivate innovative talents with innovative spirit and entrepreneurial ability.

As early as 1983, Texas State University at Austin successfully held the world's first business plan competition. At present, more than 20 universities around the world have held this competition, and a global business plan competition network has been formed. Its members are mainly from the United States, and three famous universities in Europe have recently joined it.

(A) American University Campus Business Plan Competition

In the United States, more than a dozen universities hold business plan competitions every year, including the famous MIT and Stanford University. Companies such as Yahoo and Excite were born in the entrepreneurial atmosphere of Stanford campus. The $50,000 Business Plan Competition was held in MIT for 9 times, which had a great influence. 1997 150 teams participated. From 1990 to now, 5-6 new enterprises have been born every year, and quite a few "plans" have been bought by high-tech companies nearby. In these "business plans", some enterprises have reached an annual turnover of $200 million in just a few years.

(2) Our country is in action.

In China, the Business Plan Competition was held in Tsinghua University for the first time. 1998. In 2000, the second "Challenge Cup" China College Students' Entrepreneurship Plan Competition was successfully held in Shanghai Jiaotong University, which pushed college students' entrepreneurship to a climax. ProposalNo. 1 of the First Session of the Ninth National People's Congress proposed to vigorously develop the high-tech venture capital system in China and take practical measures to promote the development of high-tech industries in China, which was passed by a high vote. This policy is currently being actively implemented.

(C) the country set off a wave of entrepreneurship

Throughout the country, "entrepreneurship" has become a frequently used word, and a group of college students are actively preparing for the practice of seeking venture capital for high-tech entrepreneurship by transforming their scientific research achievements into products. For example, the intelligent large-scale full-text retrieval system developed by a doctoral student in Tsinghua University Information University has reached the international level and achieved good market performance. Everything is ready except the east wind. The spark of our activities will quickly form a prairie fire of high-tech entrepreneurship.

3. What can participants gain from participating in the "Challenge Cup" entrepreneurial design competition?

(A) entrepreneurial knowledge and skills system

In the process of creating a business plan, participants fully accept the knowledge and skills system that entrepreneurs should have through systematic training, learning and communication provided by the competition.

business parnter/alliance

Participants can get to know future business partners through the competition. Team members will most likely form an entrepreneurial partnership and create a successful career in the future.

(3) Business relationship network of entrepreneurship

Participants can get to know venture capitalists through competitions. Venture capitalists at home and abroad have expressed strong interest in this competition, and will analyze the investment feasibility of works with practical operational value. Participants can fully show the huge market prospects of their products and services to venture capitalists and win funds for further entrepreneurship. Participants will also get to know people in the business and legal circles and establish a good business relationship network for future entrepreneurship.

(d) Good media relations for entrepreneurship.

CCTV Studio 12, People's Daily Overseas Edition, China Daily, Guangming Daily, China Youth Daily, Beijing TV Station, Beijing Youth Daily, China Education News and other news organizations. It is indicated that the contest will be reported in depth. The participating teams put into actual operation will get the attention of the news media and get a good opportunity to recommend themselves and their products to the society.

team spirit

Participants will have the opportunity to join a group full of wisdom and vitality, work hand in hand with group partners and accept challenges. Participants will experience the power of mutual encouragement in progress, the leap of inspiration in communication and the joy of success. In this process, participants will feel the power of team spirit. This will be a brand-new experience.

(E) the improvement of comprehensive quality

By participating in the competition, participants can fully grasp the products and services from concept to reality. In the process of completing the business plan, cultivate communication skills, persuasion skills and organizational skills. In the process of accepting challenges, enhance the courage, confidence and ability to start a business.

Participating in the business plan competition will be a lifetime experience for every participant. Participate in it and enjoy it.

Four, the specific requirements and matters needing attention of the business plan competition

Step 1: Preparation of business plan

(A) the basic part

1 Describe the entrepreneurial opportunities: A for clear market demand, and B for specific target groups.

2 strategy+target market = entrepreneurial model

3 How to make a profit

How to deliver products to customers?

5. Management team, comprehensive balance, experience and deficiency.

(2) Manufacturable part: product naming

Factors to be considered when naming: intuition, innovative language, suggestive and persuasive entrepreneurial model, and attracting customers' attention.

(3) Precautions:

1 Customer-centric

Illustrate the concept with diagrams, and the written materials are clear, concise and straightforward.

A complete business plan needs a cover and a final executive summary. Next step plan and brief estimation of main risks.

A complete business plan includes: market and strategy, operational and financial analysis, and other useful information and presentations.

Step 2: Organize the business plan.

Write a complete business plan, a good business plan, including appendices, usually 10~20 pages, and pay attention to the following issues when creating:

1 Define the customer base

Focus on a clear market and talk to potential customers.

Explain who will buy the product.

Entrepreneurial model, that is, how to obtain profits; Sales method, that is, how to deliver products to customers.

3 Show potential

Draw inferences about whether this is a product or a business. Is the potential of this enterprise big or small?

4. Analyze competitors and find out competitors and substitute products; Find a partner; Clear the obstacles for products/services to enter the market; Draw a competitive space; Current competitors/solutions; Who are the current direct competitors?

What are the advantages compared with competitors?

① Establish a competitive advantage.

② Who is the current direct competitor?

③ Solutions from other angles?

(4) Pay attention to the current own defects.

6 protection advantages

Consider risks; Apply for patent/international patent protection; Establish brand image; Move, move, move again, occupy the market.

7. Establish social networks.

Establish contact with relevant personnel; Balance technology and entrepreneurial skills; Looking for reliable consultants.

8 honor the promise

Strive for the support of relevant departments; Describe the sales channels; Use analogies and examples.

9 quantization

① Top-down: the capacity of the target market; Top-down: Talking to customers

② For customers: economic value;

③ Operating cost: value chain

④ The process of creating value: development; Marketing.

Step 3: Complete the business plan step by step.

The first stage: the conception and refinement of the business plan

The second stage: customer survey

Establish contact with several potential customers of this product or service. At least one of them is the customer you will choose as your own sales channel, and make sure to get enough information: including the number of potential customers, the price they are willing to pay, and the economic value of the product/service to customers. Qualitative information should also be collected: such as obstacles that may lead buyers to refuse to buy, and how products play a role in users' lives.

The third stage: document production

1 market objectives and strategies

On the basis of customer survey and competitor survey, we should quantify market opportunities, seize opportunities and refine target returns. Attached are some market forecasts and survey data.

2 operation

Prepare a 3-5 page document about the operation of the new company. What is the most critical success factor to achieve the goal? How to embody these advantages in the business plan and in the established company?

3 Finance

Submit a complete financial analysis of the company, including the evaluation of the company's value. Make sure it's thoughtful.

Five, Challenge Cup Entrepreneurial Design Competition Writing Specification

(1). A4 paper should be used for paper, and the size of the plate center should generally be145mx210mm, with 33 lines per page, and the page number should be placed in the center of the plate center under the bottom line; The page numbers of the first part of the text (such as the table of contents) are arranged separately in Roman numerals, and the page numbers after the text are arranged in Arabic numerals.

(2) The titles of each chapter of the paper should be focused and concise. The number of words is generally within 15 words.

(3). The font used in the text should be small four and the page number should be small five. The following table shows the hierarchical description and font of the theme.

return

festival

deprive

fund

project

Chapter 65438+0 □□□□□□□□□

1. 1└┚□□□□

1. 1. 1└┚□□□□

└┚└┚□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□

1. 1. 1. 1└┚□□□□

└┚└┚□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□

└┚└┚( 1)□□□□

Small black body in the center.

Top grid, small three black body

Top grid, bold number 4

Empty two sides, small four song style.

Top lattice, small four black body

Empty two sides, small four song style.

Empty two sides, small four song style.

Note: └┚ indicates a space, and all spaces in the above table are indicated by this symbol.

(4) The explanatory text of all illustrations in the text and the explanatory text in the table use No.5 Song style.

(5) Each drawing should have a drawing title (consisting of drawing number and drawing name). The drawing numbers are arranged by chapter, such as Chapter 1 "Drawing 1- 1". The title of the picture should be placed under the picture. The name of the drawing should be written in the blank space after the drawing number.

(six) illustrations and drawings should be a whole, and shall not be divided into two pages. Illustrations should be arranged after the text is mentioned. If there is not enough space in the illustration to arrange the picture, the text after the picture should be moved forward and the picture should be moved to the front of the next page.

(7) The preface and title of each chapter in the table of contents are in small four bold, and the rest are in small four song style.

(eight) the serial number of the appendix of the paper should be "Appendix I" and "Appendix II".

Note: The following suggestions are for reference only.

A business plan may contain or partially contain the following contents:

1. directory

2. Summary (within 2-3 pages)

3. Company Profile

4. Market analysis

5. Competition analysis

6. Products and services

7. Marketing and sales

8. Financial plan

9. Risk analysis

10. Management ability

1 1. Financial analysis

Six "Challenge Cup" Business Plan Writing Guide (1)

Entrepreneurial planning competition requires participants to form a competition team with complementary advantages, put forward a product/service with market prospect, and complete a complete, concrete and in-depth entrepreneurial plan around this product/service, describe the company's entrepreneurial opportunity, explain the process of starting a company and grasping this opportunity, explain the required resources, reveal risks and expected benefits, and put forward action suggestions. A business plan focuses on specific strategies, goals, plans and actions, which should be clear and easy to read for an interested person without technical background. The possible readers of the business plan include: people who want to join the team, potential investors, partners, suppliers, customers and policy institutions.

Business plan generally includes: executive summary, industry background and company profile, market research and analysis, company strategy, overall schedule, key risks, problems and assumptions, management team, enterprise economic situation, financial forecast, and income that the assumed company can provide.

1. The executive summary is a one-or two-page business plan summary. Including the following aspects: the creative background and project introduction of this business plan, the overview of entrepreneurial opportunities, the description and prediction of target market, the analysis of competitive advantages and disadvantages, the analysis of economic situation and profitability, and the overview of expected benefits provided by the forecasting team.

2. Detailed market analysis and description of industry background and company profile, competitor analysis of market demand The company profile should include detailed product/service description and how to meet the needs of customers in the target market, entry strategy and market development strategy.

3. Market investigation and analysis, description and analysis of target market customers, analysis of market capacity and trend, prediction of competition analysis and estimation of market share and sales volume of their respective competitive advantages.

4. The company strategy explains how the company competes: how to formulate the company's development strategy at each development stage, realize the expected plans and goals through the company strategy, and formulate the company's marketing strategy.

5. Overall timetable The timetable of the company includes important events in the following areas: revenue source, breakeven point and positive cash flow, market share, product development, and introduction of financing schemes of major partners.

6. Key risks, problems and assumptions Key risk analysis (financial, technical, market, management, competition, capital withdrawal, policy and other risks) explains how to deal with or avoid risks and problems (emergency plan).

7. The management team introduces the management team of the company, which should pay attention to the education and work background of each member related to the management company (pay attention to the division of labor and complementarity of management); Introduce leading members, business consultants, major investors and shareholding.

8. Analysis of investment income and risk of capital operation: the ownership structure and scale of the company's capital operation plan.

9. the foothold of financial forecasting financial assumptions accounting statements (including income reports, balance statements, quarterly statements of the previous two years and annual statements of the previous five years) financial analysis (cash flow, cost, volume and profit, ratio analysis, etc.). )

10. Assuming that the company can provide income, this is the "selling point" of the business plan, including: what level of overall capital demand needs to be reached in this round of financing, how to use these funds, and the return that investors can get, and possible investor exit strategies can also be discussed.

Guide to Writing Business Plan of Challenge Cup (2)

Objective: To show the investment value of the plan. Explain what, why and how.

The specific source of the entry:

Inventions or patented technologies in which team members participate; Authorized invention-creation or patented technology (in this case, the team must submit a written authorization from the owner of the legally effective invention-creation or patented technology to the Organizing Committee to quote its products); Conceptual products or services that can be developed and implemented.

I. Core content

The uniqueness of a product (or service)

Detailed market analysis and competition analysis

Realistic financial forecast

Clear way of investment recovery

A lean management team

Second, the writing framework

Overview: the company's business and objectives and others.

Products or services:

Uses and benefits

Where is the competitive advantage?

Patents, copyrights, government approvals, appraisal materials, etc.

Market:

Market situation, changing trend and potential

survey data

Segmentation of target market and customer description

Competition:

Analysis of existing and potential competitors

Competitive advantage and methods of defeating opponents

Marketing:

Marketing plan for each market segment

How to maintain and improve market share

Operation:

Raw materials, technology, manpower arrangement, etc.

Management:

Everyone's experience, ability and expertise

Composition of marketing, finance and administration, production and technology.

Financial forecast:

Operating income and expenses, cash flow

Monthly report for the first two years and annual report for the last three years.

Appendix:

Materials supporting the above information

Third, thinking method.

(1) Income cost method (applicable to profit forecast and change analysis)

Profit = revenue-cost

Revenue = price * sales volume

Cost = fixed cost+variable cost

(2) Marketing 4ps (applicable to sales forecast and change analysis)

Product: product

Price: price

Promotion: promotion

Location: allocation policy

(3) Porter's five competitive forces

(Applicable to analyzing whether it should enter a certain market or product field and whether it has long-term competitiveness)

Supplier bargaining power

Buyer's bargaining power

Potential competitors

Alternative competition

Original competition in the industry

(4) Internal factors and external factors

(Suitable for analyzing various business problems)

External factors: market (trends, market segments, substitutes)

Customers (demand, brand loyalty, price sensitivity)

Competitors (quantity, market share, advantages)

Internal factors: operation (production efficiency, cost factors)

Finance (profit rate, capital utilization efficiency, cash management)

Product (competitive advantage, difference)

(5)3cs synthesis method

(Suitable for analyzing various business problems)

Company company

Marketing, production and operation, financial management, strategic planning

Competition competition

Porter's five strengths, competitive positioning, price and quality.

Customers, customers.

Market segmentation, capacity, growth, changing trend, price sensitivity

Template of Entries in "Challenge Cup" Undergraduate Entrepreneurship Plan Competition

Business plan guide

First of all, the business plan is a tool for attracting investment, and it is also a good reference for setting goals and making plans. It is also a behavioral guide for enterprise management and operation.

Participants in the business plan competition form a competition team with complementary advantages, propose a product or service with market prospect, complete a complete, concrete and in-depth business plan around this product or service, describe the company's business opportunity, explain the process of starting a company and grasping this opportunity, explain the resources needed, prompt the risks and expected benefits, and put forward action suggestions. Business plans focus on specific strategies, goals, plans and actions. The possible readers of the business plan include: people who want to join the team, potential investors, partners, suppliers, customers and policy institutions.

The first part: cover design

front cover

Put the color picture of your product on the front page. However, sufficient space should be reserved to arrange the following:

commercial plan

I. Name of the company

Second, the nature of the company

Three. Company address

Fourth, the postal code

Verb (abbreviation for verb) stands for

Sixth, the position

Seven, telephone

VIII. E-mail

Nine, the company's home page (WWW)

Fill in the instructions:

1, this text is only a template format, not unique;

2. Any individual/company can fill in and supplement according to its own situation;

3. The text description or explanation is for reference only, and the same content shall not appear in the final text.

Part II: Contents

catalogue

After the preliminary business plan, pay attention to confirm the consistency between the page number of the catalogue and the content.

● Summary

● Company profile

● Products and services

● Market analysis

● Competition analysis

● Marketing strategy

● Financial analysis

● Appendix

The third part: The specific content of entrepreneurial design.

(1) summary

As the first part of a business plan, it is the condensation and essence of the whole business plan. The abstract of the business plan should briefly and clearly introduce the opportunity, business value, description and forecast of the target market, competitive advantage, core management means and capital demand, profitability forecast, team profile, expected return of investors, etc. Your business project (product or service). The number of words is generally required to be around 500 words.

(II) Company profile

1, the purpose of the company

2. Name and structure of the company

3, the company's business philosophy

Point out the company's long-term goals. While pursuing and achieving our goals, we will repay people who care about our development, customers and the public. Describe how relevant groups and people benefit.

4, the company's business strategy

Describe your product/service in the most concise way here; What difficulties are you going to solve; How are you going to solve it? Whether your company is the most suitable candidate.

5. Relative appreciation

Explain what new value your product provides to consumers.

6. Company facilities

Need to describe the planned company equipment in detail.

1) Our production equipment and workshops are mainly concentrated in XXX.

2) Our company thinks that by the end of X year, in order to achieve the output and sales volume of XXX, XXX is needed.

3) Answer why you need the money.

4) Establish development/production equipment, and strive to improve production and research capabilities to meet the growing customer demand. Increase the sales of our products/services through large-scale promotion offensive.

5) Increase distribution channels/retail stores/regional sales/sales companies/adopt electricity/direct mail classification, etc.

6) Hire new employees to support the sustainable development under the new market plan.

7) Improve research and development capabilities, create new products that lead the trend, and improve competitiveness.

(iii) Products and services

Please briefly describe your product/service here;

Note that you don't need to disclose your core technology, but mainly introduce your technology, product functions, application fields, market and prospects.

1, product/servicea

2. product/serviceb

Explain how your products provide value to consumers and how you provide services. Your product fills the gap in the market that needs to be supplemented urgently. You can add photos of your products or services here.

1, product advantages

The biggest development will reach XXX. Your company may uniquely merge your products/services with the current business of XXX company/company at the same level. Nowadays, companies like XX are facing difficulties such as increasing labor or costs.

2. Target market

We define the target market as X, Y and Z, and now this market is shared by competitor A..

Our products have the following advantages: high added value, excellent performance, high taste and individuality for enterprises.

3. Target consumer groups

What motivates people to buy your products? What is the attraction of your technology and products to users? Why do people choose your product/service/company?

4. Sales strategy

Our marketing department plans to use different channels to sell our products.

We chose these channels because:

1) Characteristics of sales expense group;

2) geographical advantages;

3) Sales characteristics caused by seasonal changes

4) Effective use of funds;

6) You can use the existing product sales channels in the market;

7) For each distribution channel, determine a five-year target sales volume and other assumptions.

(5), competition analysis

Please tell us the important competitors by product, price, market share, region, marketing method, management means, characteristics and financial strength.

1, game description

2. Competitive strategy/market entry barriers

Please study the main obstacles to enter the market segment and the obstacles for competitors to imitate you here.

(vi) Business strategy

1, marketing plan

Select the target market; Make product decisions (adjust and plan reasonable product quantity to meet the actual and potential demand of each market, adjust and improve product style, quality, function and packaging, develop new products, optimize product mix, and determine product brand, trademark and packaging strategy); Make price decision (determine the pricing target, pricing method and pricing strategy of the enterprise, and formulate the price and price adjustment method of the product); Formulate the sales channel strategy and choose the appropriate sales channel; Make promotion decisions (personnel promotion, advertising, publicity, public relations, business promotion, organization of pre-sales and after-sales services, etc.). ) .2. Planning and development plan: planning objectives, current situation and development plan of product/service development, possible difficulties and risk prediction.

3. Manufacturing and operation plan: service life of products/services, production cycle and production organization, equipment conditions, necessity and possibility of technical transformation.

4. Market communication

Your goal is to strengthen, promote and support the hot spots where your products can better meet the needs of consumers. The only principle is to find all possible ways of communication.

1), to promote trade exhibitions.

2) advertising

3) Press release

4) Conference/Seminar/Seminar

5), online promotion of Internet promotion

6), bundled promotional packages

7) Publish trade journal articles in the media.

8), mail advertising direct mail

5. Planning and development plan:

Planning objectives, current situation and development plan of product/service development, possible difficulties and risk prediction.

6, manufacturing and operation plan:

Service life of products/services, production cycle and production organization, equipment conditions, necessity and possibility of technical transformation.

(vii) Financial analysis

Financial data summary. Financial analysis is the basis of evaluating investment opportunities, and it needs to reflect your best estimate of financial needs.

1, income forecast table

Make use of the estimated sales volume and the production and operation costs, and prepare the income forecast table for at least three years. Focus on several major risks, such as the risk of reducing sales tax by 20%, and the adverse effects of reducing sales tax in order to achieve curve growth under the current productivity situation. These risks will affect the final realization of sales targets and profits. It is also necessary to explain the changes in income. The income situation is a part of the profit plan in financial management, which can show the potential investment feasibility of the new fund. We suggest monthly calculation for the first two years and quarterly calculation thereafter.

2. Balance sheet

Venture capitalists will also be interested in the project balance sheet because they want to know the expected growth of assets. The types and values of assets are placed on one side of the balance sheet, while liabilities and income are placed on the other side. Like the income statement, use the standard account format. The balance sheet should also be calculated according to the actual annual delivery. If you lack experience in financial forecasting, you can consult relevant professionals, or you can consider adding someone with this skill to your team.

3, cash flow and break-even analysis

This is more important than the balance sheet and income statement. How many cash investors will the stage time node pay attention to?

Monthly statistics in the first year and at least quarterly statistics in the next two years. The detailed description of the time and amount of cash inflow and outflow determines the time of additional investment, and the weak demand for working capital explains how cash is obtained. For example, get net assets, bank loans, short-term bank credit or other things, and explain which items need to be repaid and how to repay the money. It is important to build on the basis of cash, not add interest calculation.

4. Break-even diagram

Calculate the breakeven point and prepare a breakeven diagram to show when the breakeven point will be reached and how it will change gradually after it appears.

Discuss whether the balance point is easy to achieve or difficult to achieve, including the sales volume of the balance point, the range of gross profit, and the price that changes with it related to the whole sales plan. Also, if the investment in short-term sales projects is reduced, the balance point will drop.

(8) Appendix

Please list the following materials, if any.

1 company background and structure

2 resumes of team members

3 company promotional materials

4 market research data.