Intangible cultural heritage is an ancient and vital regional cultural memory. After thousands of years of polishing, the "living fossils" of history and culture have gradually accumulated, and they are our ancestors for generations, condensing the blood of the Chinese people and inheriting them to this day. How to inherit, carry forward and develop the intangible heritage left by our ancestors, so that intangible heritage can "not regret", get rid of the predicament of survival, fault and protection, and turn intangible heritage from "narcissism" to "beauty" is not a day's work, but it takes a long time.
Non-genetic inheritance is to jump out of the old-fashioned thinking, innovate and create on the basis of retaining the original flavor of the intangible heritage, and let the intangible culture "live". Previously, The Story of Yan Xi Palace was very popular on the screen. In the play, the embroidery ornaments on the queen's head entered the public's field of vision in a small and exquisite shape, and the embroidery came from Zhao, the non-genetic inheritor of embroidery. On the premise of adhering to the traditional craft, he innovated the palace embroidery into a cute and playful animal shape, which made the embroidery craft lifeless and the old trees sprouted. Cultural innovation is not to completely "refit" non-legacy cultures according to the current values and aesthetics, but to help these cultures carry out innovative transformation and development, constantly cater to contemporary values and aesthetics, keep pace with the development of the times, change passive acceptance into active catering, not be marginalized by the times, and let non-legacy cultures "live" and spread out.
The reason why intangible cultural heritage is precious and rare is, in the final analysis, the craftsman spirit that cultural inheritors pursue the ultimate, strive for perfection and carve it carefully. Chen Shuzhen, the founder of "Oriental Sculpture Factory", pursues perfection every time, portrays many vivid figures with strong local customs, and injects life into every mud with ingenuity. The so-called ingenuity is not an accidental inspiration, nor is it an empty emotional call. Its premise is persistence and concentration. It is the "non-legacy person" who pursues perfection day after day like Chen Shuzhen, which makes the "mud fragrance" float all over the country and into thousands of households.
Tap the market and build an inheritance ecosystem. The healthy and stable development of the industry needs the escort of the market. Most of the inheritors of intangible skills remain silent about meticulous skills, and are faced with the dilemma of no descendants and on the verge of disappearing because they cannot create economic value. Opening up the market and realizing the unity of economic value and aesthetic value is a move to keep pace with the times. Ruhua's concentric lock lipstick applies China's carving skills to cosmetic products, breaking the shackles of traditional lipstick in modeling and catering to the aesthetics of thousands of women; For example, Hanfu, which is popular on the Internet at present, caters to the preferences of young people by making use of "internet plus's intangible heritage", and there is often a grand occasion of "second shelf, second out of stock". Strengthen the organic combination of culture and commerce, let intangible culture create economic value, and gradually cultivate the consumer market, turn a large number of online consumers into consumers of intangible cultural products, form a good intangible cultural ecosystem, and let intangible cultural products blossom and bear fruit economically.
To develop and inherit intangible culture well, we must constantly innovate the development model on the basis of striving for perfection and pursuing the ultimate, find a "highway" that can adapt to the development of the new era, avoid the "stumbling block" of cultural inheritance, avoid the "great regret" of intangible heritage, inject fresh blood into intangible heritage and help the "living" inheritance of intangible heritage!
Source: Jingchu.com.
Author: Zhou Chengze (Yichang Point Military Region)