Getting out of the Confusion: Thoughts of Art Design Education in Higher Vocational Colleges Abstract: With the arrival of the design era in China, design education has also started. Some factors that restrict the development of design art education gradually emerge. By analyzing the present situation and reasons, the author thinks that these problems should be solved from the following aspects: clarifying the school-running concept and talent orientation, strengthening the research of teaching reform, optimizing the curriculum system structure and improving the employment level of teachers, so as to continuously improve the design education system and cultivate higher-standard art design talents.

Keywords: school characteristics: school characteristics

Talent cultivation: talent cultivation

Teaching reform: educational reform

Higher vocational education: intellectual education