Current location - Education and Training Encyclopedia - Graduation thesis - How did the 600-year-old Forbidden City transform into an online celebrity?
How did the 600-year-old Forbidden City transform into an online celebrity?
What is an online celebrity, an online celebrity? Refers to people who are concerned by netizens because of an event or behavior in real life or online life.

It is natural that the Forbidden City has always been very popular. No hype, no publicity. The culture nurtured by the Forbidden City itself is already more attractive than the so-called "network celebrities".

There are many stories and scenery worth exploring in the Forbidden City. Every bit is worth digging up news, and every piece of news is worth becoming a so-called "network celebrity".

Recently, all kinds of selling cute and playing cheap in the Forbidden City are always fascinating. I also have to admire the operational ability of the Forbidden City official micro!

In addition to Guanwei, WeChat is also taking the route of selling cute and cool, which has deviated from the original route of selling bracelets to promote traditional culture. Internet plus's youthful mentality has rejuvenated the 600-year-old Forbidden City.

I don't believe you pay attention to WeChat in the Forbidden City. After paying attention, the painting style will become soft and glutinous. I really feel that the personality of the Forbidden City is split. After paying attention, I tease you. From the content to the title, it is completely Internet language.

Admire the designer!

Why do you want to sell cute? The solemnity of traditional culture and young and budding culture are two opposite directions, but they are not incompatible. You see, the combination of the Forbidden City makes people attracted without urine point.

Curiosity is satisfied on a small scale, and it is not too much to say that it is postmodern on a large scale.

The two ends of the Forbidden City are planned and developed by the Digital Display Group of the Forbidden City Information Department, which is mainly responsible for the online display of the Forbidden City, specifically the planning, maintenance and release of online digital media such as official website, APP, Weibo and WeChat. All post-80s and post-90s. This group of people have a literary and paranoid love for the Forbidden City. Generally, they are highly educated and from prestigious schools. It is said that their work place is in an old house next to Cining Palace, and the facilities are relatively simple. This is true love!